Established Sales & Marketing expert within the consumer direct channel. excellent people and technical skills. Call center expert with focus on consistently high KPI metrics
MANAGING DIRECTORNov 2011 to Apr 2016 First Rate Mortgage Group LLC － Cherry Hill, NJ
Accomplishments ·Developed and designed website solutions with fully interactive functionality.
Prepared social media plan and executed roll-out and implementation.
Prepared Blog action plans which increased brand awareness.
Implement SEO exposure and search engine compatibility.
Expert in the deployment of software solutions for the call center industry.
Negotiated directly with tier, 1 and tier 2 advertisers for banners, keywords, rate listings and optimized online exposure.
Reduced CPC while increased revenue volume from sites.
Developed offline direct mail program that has provided company with high margins and scalability.
Programs designed for consumers that have not embraced the internet.
Credited with reducing costs pushing customers to apply online as opposed to a more costly manual process.
Integrate lead management software with proprietary in house solution.
Managed retail internet call center operation, cradle to grave.
Developed Marketing strategies and campaigns each quarter.Analyzed performance of all marketing programs to identify the best opportunities for optimization.Created sales strategies to promote advertising offerings and motivate larger deals.Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.Partnered with internal stakeholders to define marketing program requirements.
Adhered to all federal and state compliance guidelines
Evaluated return-on-investment and profit-loss projections.Planned and managed budgets in excess of $5,000,000
PresidentJan 2000 to Jan 2011 First Rate Mortgage Corp － Cherry Hill, NJ
Launched midsized mortgage banking operation with 145 employees, engineered all process, controls and internal reporting to maximize the return on investment.
Successfully sold this company to the employees in an effort to allow the opportunity for executive management in a large corporate environment.
Selected accomplishments: Established top rated website solution for lead volume distribution.
Achieved quick growth with national online footprint allowing for $9.8 million in yearly revenue.
Designed and implemented direct mail and prime online marketing campaign to weather the refinance downturn.
CEOJan 1993 to Jan 2001 LOWESTRATE.COM, INC. / SECURITY NATIONAL MORTGAGE CORP － Blue Bell, PA
Championed the startup of this mortgage company servicing customers in 40 states, driving growth to $4.8 million over five years.
Carried out full-scope responsibilities for P&L, operational procedures, recruiting, training, sales and marketing, and customer service.
Established technical systems to ensure business success.
Raised venture capital and led company through pre-IPO planning.
Facilitated staff instruction, using a cross-training methodology and team-based approach to motivate collaborative performance to achieve corporative objectives.
Monitored bond markets daily and adjusted rates to ensure competitiveness and profitability.
Selected accomplishments: Ranked #334 by Inc.'s "500 list of fastest growing private companies in the U.S., achieving 800% growth over five years, increasing revenues from $315,000 to over $3 million, and 11% to 15% profit margin.
Expanded company from startup to 60 employees serving customers across 40 states; closed 1,400 mortgages valued at $182 million in 1998.
Capitalized on power and reach of Internet to sell / close mortgages, championing improved methods for processing mortgage applications.
Expanded territory, contained costs, and saved time by eliminating in-person mortgage processing.
Recognized potential of the Internet by registering company and establishing a Web presence in 1996, far in advance of competition, complete with real-time tools, application forms, and calculators.
Forged and cultivated strong relationships with Internet partners and secured favorable search engine placement to attract high Web site traffic.
Effected the successful acquisition of company by FiNet.com and remained on staff to direct retail operations.
Bachelor of Arts, Business ManagementCURRY COLLEGE － Milton, MABusiness Management
MEDIA SPOTLIGHTS Inc. magazine, "Hot Tips," March 2000 ~ Inc. magazine, "Inc. 500," October 1999 The Times Herald, "Convenience of the Internet Spreads to Mortgages," March 2000 Bizjournals.com/eastbay, "FiNet.com Acquires Lowestrate.com in a Push to Go National," August 1999 Inquirer, "Local Internet Mortgage Service to be Acquired," August 1999
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