Manager Industry Analyst Relations resume example

Clients included: Alcatel Lucent, Rajant Corporation, ASE Group, Inc., Altium, The City of Fremont

• Served as lead day-to-day strategic advisor on client programs and initiatives including: strategic planning, company and product launches, media and analyst relations, social media strategy, visual storytelling, thought leadership campaigns, corporate brand positioning, crisis communications, industry events, budget management and forecasting.
• Collaborated on the global launch of Alcatel Lucent's cloud-based unified communications platform, Rapport, securing coverage with key industry analysts and media outlets including: Wireless Week, No Jitter, Current Analysis, Fierce Enterprise Communications, Converge! Network Digest, UC Strategies, Light Reading and Europe Outlook.
• Demonstrated ability to manage global account teams of up to six direct reports, providing strategic guidance on multiple campaign initiatives from concept through implementation on time and within budget parameters.
• Cultivated ongoing thought leadership opportunities for Rajant Corporation executives in key industry outlets such as: Network Computing, Urgent Communications, Network World and eWeek.
• Provided strategic guidance on analyst relations programs across all accounts including: development of outreach strategy, coordination of analyst tours, creation of briefing materials, message development, corporate strategy days and spokesperson preparation.
• Oversaw the development and execution of owned and earned client social media campaigns, including: optimization of client LinkedIn pages and executive profiles, blog post content calendars, microsite development, SEO enhancement, Twitter, Google+ and Instagram engagement strategies.

• Clients Included: IDT, Ineda Systems, Intelepeer, RAE Systems, Altium, Rajant Corporation
• Provided strategic day-to-day counsel for clients on the execution of communication initiatives to support organizational objectives including: media and analyst relations, content creation strategy, social media strategy, product launches, industry awards, event planning and execution.
• Spearheaded the global launch of wearable technology start-up Ineda systems, securing coverage with top-tier media outlets such as Venture Beat, Re/Code, The Wall Street Journal, EE Times, Reuters and GigaOm.
• Developed written content reinforcing key messages and thought leadership including: press releases, byline article abstracts, customer case studies, FAQs, executive bios, guest blog posts, company backgrounders and story pitches.
• Proven track record in cultivating relationships with technology media, resulting in placements with key trade publications, such as: EE Times, eWeek, Network Computing, Electronic Design, EE Journal, IEEE Spectrum and Design News.
• Managed speaking and awards programs, including researching and vetting opportunities, coordination with event organizers and developing preparation materials.
• Assisted in managing budgets, forecasting, resources and project management.

Clients Included: Pure Matter Branding+Interactive, Cellphone Mate, Asigra, Bay Area Lyme Foundation, California Childen's Health Initiative, Heritage Bank, Toeniskeotter & Breeding, Inc.

• Served as marketing communications consultant delivering holistic, integrated communications counsel across a broad array of disciplines including: public relations, advertising, social media strategy, direct marketing, customer retention strategy and branding.
• Created high-level marketing communications materials including: strategic plans, market analysis reports, press releases, backgrounders, website copy, case studies, FAQ’s, and contributed articles.
• Consistently achieved coverage for clients with high-level media outlets such as: The Wall Street Journal, Oprah Magazine, Salon.com, CNN Small Business, G4TV, MSN Games, Massively.com and The Globe and Mail.
• Managed external vendors in the development of client newsletters, campaign datasheets, brochures, tradeshow exhibits and website copy to ensure adherence to client communication objectives.

Clients Included: Amulet Technologies, SPX Automotive, CalTrain

• Managed integrated campaigns that included advertising planning, public relations, social media and tradeshow coordination.
• Composed high-level documents including: public relations strategic plans, press releases, contributed articles, backgrounders, Q&As, pitch letters and case studies.
• Organized local and national media tours in support of strategic initiatives and product launches.
• Achieved media coverage with a variety of high-level national outlets including: The Wall Street Journal, San Francisco Times and San Jose Mercury News.

• Developed and managed overall budget for event marketing, sponsorship and tradeshow coordination.
• Planned and organized all on-site race promotions and events for employees, athletes and business associates.
• Served as primary liaison to national and international sales staff for all events marketing support.

• Composed and managed event budgets to meet organizational objectives.
• Drove negotiation of event site contracts for fundraising events, including: menu selection, AV needs, technological requirements, entertainment, travel and accommodations.
• Oversaw recruitment of committee members and supervised all activities.

Clients Included: Silicon Valley Bank, Sand Hill Capital, MeriWest Credit Union, Toeniskoetter & Breeding, Inc.

• Developed and implemented strategic public relations plans for clients involved in technology, law enforcement, finance, real estate, hospitality and community affairs.
• Composed and distributed strategic client pitches, press releases, fact sheets, backgrounders and public service announcements.
• Provided support in strategic planning and publicity for new product launches.