Manager Industry Analyst Relations resume example with 18+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -

Creative communications professional with over a decade of experience in planning and implementing strategic, results driven communication programs that integrate traditional public relations with emerging social and digital media communications strategies. Extensive experience in semiconductor, wireless networking, telecommunications, cloud computing and PCB design market segments.

  • Proficient in Microsoft Office Suite
  • Experienced with multiple media databases, including: Vocus, Cision and MyMediaInfo.
  • Familiar with social media and influencer management tools, such as Hootsuite, Buffer, SocialBro, TrendKite and BuzzSumo.
07/2015 to Current
Manager, Industry Analyst Relations Cushman & Wakefield Inc Plano, TX,

•Contributed to the development of a strategic analyst relations plan designed to communicate overall vision and major initiatives around comprehensive eCommerce suite and marketing solutions.

•Cultivate and strengthen relationships with key influencers at major industry analyst firms, ensuring that they are up to speed on company strategy, objectives, capabilities, client case studies and messaging.

•Collaborate with product marketing, subject matter experts and executives to advance company rankings in analyst benchmark reports, including Forrester Waves™ and Gartner Magic Quadrant.

•Provide strategic insights to senior management and cross-functional marketing teams on analyst research reports to help guide product strategy and roadmaps.

•Support in the negotiation of industry analyst firm subscription contracts during renewal process.

08/2014 to 04/2015
Account Director Cision Los Angeles, CA,

Clients included: Alcatel Lucent, Rajant Corporation, ASE Group, Inc., Altium, The City of Fremont

  • Served as lead day-to-day strategic advisor on client programs and initiatives including: strategic planning, company and product launches, media and analyst relations, social media strategy, visual storytelling, thought leadership campaigns, corporate brand positioning, crisis communications, industry events, budget management and forecasting.
  • Collaborated on the global launch of Alcatel Lucent's cloud-based unified communications platform, Rapport, securing coverage with key industry analysts and media outlets including: Wireless Week, No Jitter, Current Analysis, Fierce Enterprise Communications, Converge! Network Digest, UC Strategies, Light Reading and Europe Outlook.
  • Demonstrated ability to manage global account teams of up to six direct reports, providing strategic guidance on multiple campaign initiatives from concept through implementation on time and within budget parameters.
  • Cultivated ongoing thought leadership opportunities for Rajant Corporation executives in key industry outlets such as: Network Computing, Urgent Communications, Network World and eWeek.
  • Provided strategic guidance on analyst relations programs across all accounts including: development of outreach strategy, coordination of analyst tours, creation of briefing materials, message development, corporate strategy days and spokesperson preparation.
  • Oversaw the development and execution of owned and earned client social media campaigns, including: optimization of client LinkedIn pages and executive profiles, blog post content calendars, microsite development, SEO enhancement, Twitter, Google+ and Instagram engagement strategies.
06/2011 to 08/2014
Account Manager Petco Lakewood, CO,
  • Clients Included: IDT, Ineda Systems, Intelepeer, RAE Systems, Altium, Rajant Corporation
  • Provided strategic day-to-day counsel for clients on the execution of communication initiatives to support organizational objectives including: media and analyst relations, content creation strategy, social media strategy, product launches, industry awards, event planning and execution.
  • Spearheaded the global launch of wearable technology start-up Ineda systems, securing coverage with top-tier media outlets such as Venture Beat, Re/Code, The Wall Street Journal, EE Times, Reuters and GigaOm.
  • Developed written content reinforcing key messages and thought leadership including: press releases, byline article abstracts, customer case studies, FAQs, executive bios, guest blog posts, company backgrounders and story pitches.
  • Proven track record in cultivating relationships with technology media, resulting in placements with key trade publications, such as: EE Times, eWeek, Network Computing, Electronic Design, EE Journal, IEEE Spectrum and Design News.
  • Managed speaking and awards programs, including researching and vetting opportunities, coordination with event organizers and developing preparation materials.
  • Assisted in managing budgets, forecasting, resources and project management.
09/2008 to 11/2012
Partner Cinemark Corpus Christi, TX,

Clients Included: Pure Matter Branding+Interactive, Cellphone Mate, Asigra, Bay Area Lyme Foundation, California Childen's Health Initiative, Heritage Bank, Toeniskeotter & Breeding, Inc.

  • Served as marketing communications consultant delivering holistic, integrated communications counsel across a broad array of disciplines including: public relations, advertising, social media strategy, direct marketing, customer retention strategy and branding.
  • Created high-level marketing communications materials including: strategic plans, market analysis reports, press releases, backgrounders, website copy, case studies, FAQ’s, and contributed articles.
  • Consistently achieved coverage for clients with high-level media outlets such as: The Wall Street Journal, Oprah Magazine,, CNN Small Business, G4TV, MSN Games, and The Globe and Mail.
  • Managed external vendors in the development of client newsletters, campaign datasheets, brochures, tradeshow exhibits and website copy to ensure adherence to client communication objectives.
01/2005 to 06/2007
Senior Public Relations Specialist First Quality Enterprises Inc Great Neck, NY,

Clients Included: Amulet Technologies, SPX Automotive, CalTrain

  • Managed integrated campaigns that included advertising planning, public relations, social media and tradeshow coordination.
  • Composed high-level documents including: public relations strategic plans, press releases, contributed articles, backgrounders, Q&As, pitch letters and case studies.
  • Organized local and national media tours in support of strategic initiatives and product launches.
  • Achieved media coverage with a variety of high-level national outlets including: The Wall Street Journal, San Francisco Times and San Jose Mercury News.
2003 to 2004
Marketing Associate Highgate Hotels Lewisville, TX,
  • Developed and managed overall budget for event marketing, sponsorship and tradeshow coordination.
  • Planned and organized all on-site race promotions and events for employees, athletes and business associates.
  • Served as primary liaison to national and international sales staff for all events marketing support.
02/2002 to 2003
Director of Special Events Ogilvy & Mather Los Angeles, CA,
  • Composed and managed event budgets to meet organizational objectives.
  • Drove negotiation of event site contracts for fundraising events, including: menu selection, AV needs, technological requirements, entertainment, travel and accommodations.
  • Oversaw recruitment of committee members and supervised all activities.
07/1999 to 01/2001
Account Executive Carter Israel Advertising & Public Relations City, STATE,

Clients Included: Silicon Valley Bank, Sand Hill Capital, MeriWest Credit Union, Toeniskoetter & Breeding, Inc.

  • Developed and implemented strategic public relations plans for clients involved in technology, law enforcement, finance, real estate, hospitality and community affairs.
  • Composed and distributed strategic client pitches, press releases, fact sheets, backgrounders and public service announcements.
  • Provided support in strategic planning and publicity for new product launches.
Expected in 2000
Bachelor of Science: Public Relations
San Jose State University - San Jose, CA

Spring 1998 - Participated in study abroad program in Bath, England

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Resume Overview

School Attended

  • San Jose State University

Job Titles Held:

  • Manager, Industry Analyst Relations
  • Account Director
  • Account Manager
  • Partner
  • Senior Public Relations Specialist
  • Marketing Associate
  • Director of Special Events
  • Account Executive


  • Bachelor of Science

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