Creative communications professional with over a decade of experience in planning and implementing strategic, results driven communication programs that integrate traditional public relations with emerging social and digital media communications strategies. Extensive experience in semiconductor, wireless networking, telecommunications, cloud computing and PCB design market segments.
•Contributed to the development of a strategic analyst relations plan designed to communicate overall vision and major initiatives around comprehensive eCommerce suite and marketing solutions.
•Cultivate and strengthen relationships with key influencers at major industry analyst firms, ensuring that they are up to speed on company strategy, objectives, capabilities, client case studies and messaging.
•Collaborate with product marketing, subject matter experts and executives to advance company rankings in analyst benchmark reports, including Forrester Waves™ and Gartner Magic Quadrant.
•Provide strategic insights to senior management and cross-functional marketing teams on analyst research reports to help guide product strategy and roadmaps.
•Support in the negotiation of industry analyst firm subscription contracts during renewal process.
Clients included: Alcatel Lucent, Rajant Corporation, ASE Group, Inc., Altium, The City of Fremont
Clients Included: Pure Matter Branding+Interactive, Cellphone Mate, Asigra, Bay Area Lyme Foundation, California Childen's Health Initiative, Heritage Bank, Toeniskeotter & Breeding, Inc.
Clients Included: Amulet Technologies, SPX Automotive, CalTrain
Clients Included: Silicon Valley Bank, Sand Hill Capital, MeriWest Credit Union, Toeniskoetter & Breeding, Inc.
Spring 1998 - Participated in study abroad program in Bath, England
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