Marketing professional focused on improving the customer experience and satisfaction through building relationships and data analysis. Team player with expertise in helping sales teams develop processes, documents and reporting that increase effectiveness and bring value to their customers. Proficient in Salesforce, Microstrategy, and Microsoft Office suite. Industry experience in business services, higher education, and sports entertainment.
Proficient in Salesforce
Microstrategy Certification - Enterprise Data Discovery
Proficient in Microsoft Office Suite (excel, word, and powerpoint)
Fundamental knowledge of HTML
02/2013 to Current
Manager, Client Resource Center - GlobalLee Hecht Harrison
Enhanced customer experience by customizing the Lee Hecht Harrison (LHH) customer portal based on user specifications and managed over 2,400 Client Resource Centers (CRC).
Lead project team in the implementation of LHH global reporting system in Mircostrategy.
Communicate changes and to enhancements to Client Resource Center to all levels of the organization.
Improved efficiency of report creation for sales teams by developing templates that effectively summarized the data and key metrics for customers.
Identify trends in customer usage and communicated opportunities to grow revenue inside accounts.
Created customer, industry and geographic insights such as KPI benchmarking statistics for prescriptive customer analysis, new business opportunities and expansion of business.
Lead and created regional training sessions and user guides to increase usage of CRC internally and externally.
Analyzed sales, operations and financial data using excel, microstrategy, and salesforce reporting tools.
Solved customer and sales team technical and data inquiries.
01/2008 to 01/2013
Planned and executed marketing events and campaigns resulting in lead generation and new business opportunities.
Improved customer experience by deploying CRC's for customer over $100K in revenue.
Increased business development team utilization of Salesforce.com by leading training sessions and creating user guides.
Regional administrator of Salesforce CRM, created Salesforce objects such as accounts, contacts and opportunities.
Built and managed relationships with local industry related associations, such as HRMAC, Executive Club of Chicago and SHRM, resulting in sponsorship opportunities and lead generation.
Developed marketing collateral and messaging to execute regional marketing campaigns.
07/2004 to 01/2005
field Promotions Intern/Assistant Director of Stadium OperationsTucson Sidewinders - Pacific Coast League － Tucson, AZ
Served as liaison between front office and club house for promotions and advertising.
Facilitated all guest relations including recruitment for on-field promotions, entertainment between innings, and any guest related concerns or problems.
Demonstrated versatility by performing miscellaneous tasks such as coordinating with visiting teams for hotel and shuttle accommodations, locking down the stadium after games, assisting with field maintenance, and organizing the concourse, suites, and terraces for game day festivity.
01/2002 to 01/2008
Assistant to the CEO/Assistant Accountant/Assistant Director of AdmissionsArt Institute of Tucson/Chaparral College/Tucson Design College － Tucson, AZ
Analyzed data from employer and marketing surveys to create marketing materials and advertisements.
Recruited students through the use of telephone, e-mail, direct mail, and career fair presentations.
Interviewed and recommended potential students for admission based on their personal and professional goals.
Achieved enrollment and start quotas for each semester.
Wrote and compiled new program applications (ACICS and Arizona State Board for Private Post-Secondary Education) resulting in creation of new program offering.
Education and Training
Bachelor of Science: Business Administration MarketingThe University of Arizona, Eller College of Management － Tucson, AZBusiness Administration Marketing
Activities and Honors
Completed ADA Training and National Admissions Interview Certification
*Completed Dale Carnegie Training for Admissions Team
*LHH Regional "Win for Youth" Coordinator and Participant
*American Marketing Association (AMA) Member
*Human Resource Management Association of Chicago (HRMAC) Member
*University of Arizona Alumni Association (Windy City Cats) Member
advertisements, advertising, benchmarking, business development, com, Client, direct mail, e-mail, financial, front office, HTML, marketing, marketing collateral, marketing materials, messaging, excel, Microsoft Office Suite, powerpoint, word, Microstrategy, Enterprise, organizing, presentations, recruitment, reporting, Selling, sales, Sales Training, Salesforce CRM, statistics, surveys, telephone
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Companies Worked For:
Lee Hecht Harrison
Tucson Sidewinders - Pacific Coast League
Art Institute of Tucson/Chaparral College/Tucson Design College
The University of Arizona, Eller College of Management
Job Titles Held:
Manager, Client Resource Center - Global
field Promotions Intern/Assistant Director of Stadium Operations
Assistant to the CEO/Assistant Accountant/Assistant Director of Admissions
Bachelor of Science : Business Administration Marketing
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