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Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Multifaceted & innovative marketing manager with 5+ years of experience creating marketing strategies to increase engagement, acquire new leads & drive sales. Enthusiastic collaborator accustomed to building rapport with marketing teams & vendors to launch integrated campaigns from concept through execution.

Skills
  • Marketing Strategy & Execution
  • Integrated Marketing
  • Content Marketing
  • Email Marketing
  • Digital Media
  • Social Media Best Practices
  • Audience Engagement Techniques
  • Vendor Relations
  • Project Management
  • Public Speaking & Presentations
  • Marketing Consulting
Education
Capella University , Expected in Doctorate of Business Administration : Strategy & Innovation - GPA :
New York University New York, NY, Expected in 05/2019 Master of Science : Integrated Marketing - GPA :
University of Scranton Scranton, PA Expected in 05/2016 Bachelor of Science : Marketing, Philosophy - GPA :
Work History
Amc Entertainment Inc. - Manager
Tustin, CA, 05/2018 - Current
  • Finding new opportunities for teams to take advantage of by rethinking our current guidelines and parameters
  • Challenging our internal environment to open up marketing rights, marketing expansion
  • Working with the social platforms to maintain pace of the market by understanding most up to date features
  • Constantly vetting vendors and industry reports to find ways to mend inefficiencies at the team level
  • Working with teams to understand their innovation capabilities and what they can do when capitalizing on emerging trends like blockchain technology and NFTs - Dapper Labs’ NBA Top Shot, a digital marketplace that allows fans to buy and sell game highlights and collectibles utilizing its Flow blockchain platform.
  • Working with teams to understand their AI and MarTech capabilities whether that be through their app or their internal infrastructure
  • Constantly looking to find ways to mitigate inefficiencies and find the ability to subsidized costs to create opportunities for all teams across the league
  • Deepen global fan engagement on digital channels, measured by growth of team social followers, marketable databases and content engagement
  • 2K: Helped increase follower growth for 2K teams by 15% YoY
  • G: Helped increase follower growth for G teams by 10% YoY
  • Managed Virtual Fan initiative with 7 teams, league, Microsoft Teams and fans to create game experience from the bubble
  • Onboarded all teams with marketing tools such as: Greenfly, WSC, United Masters, CrowdTangle, Rival, Tagboard, Twitch, TikTok, Google/YouTube, Facebook/Instagram
  • Expand knowledge sharing cross-functionally and with teams measured through team workshops
  • Presented on content strategy, audience development, branded content strategy across all leagues, which required an understanding of different audience segments and league parameters to curate the narrative
  • Primarily manage NBA G League and NBA 2K League collection of best practices and areas of opportunities to gather fan data and promote tickets.
  • Support both NBA G League and NBA 2K League marketing growth and development across core business goals, with specific emphasis on driving ticket sales and awareness.
  • Spearheading the NBA Virtual Fan initiative with both the league and Microsoft to provide an exclusive experience to fans across the NBA during the COVID-19 pandemic.
  • Curating strategic marketing framework that encompasses a holistic strategy on how teams can create a year-round marketing strategy to engage fans and drive ticket sales.
  • Lead the development of paid media strategies across all teams through trainings and one-one-one consultation.
  • Sit on the NBA’s Young Professional Network Leadership Team as the Marketing Lead to provide consistent messaging, branding and outreach.
  • Sit on the Team Marketing & Business Operations’ Culture Committee to help assist in the development of team activities and bonding initiatives.
  • Build presentations and speak to teams on an annual basis to highlight new opportunities and best practices across the league, as it relates to marketing and digital.
  • Build social reporting for teams to provide actionable insights into performance across all platforms and identify trends across the industry.
  • Curate best practices that emphasize: content creation, paid social strategy, lead generation, next gen sales execution and digital strategy.
  • Work directly with team and league personnel to better promote and track ticket sales across their owned assets and third-party platforms.
  • Partner with marketing and digital team to curate monthly calls to further bridge the gap between the league and teams.
  • Support vendor and technology evaluation on behalf of all teams.
  • Own content management across shared document libraries and the NBA’s intranet portal for teams.
Ben E Keith Co - Assistant Marketing Manager
Springtown, TX, 01/2016 - 04/2018

· Led both retail and one B-to-B channel for the US subsidiary for a global wearable technology company.

· Managed and allocated funds for marketing budget across digital platforms (Google AdWords, Twitter, and Facebook), promotional giveaways, trade publication advertising, printed sales collateral, and sponsorship initiatives.

· Developed marketing strategy and activation tactics that leverage sponsored athletes and running associations through social channels, promotions and events.

· Wrote unique sales and marketing copy for: social media advertising, PowerPoint presentations, brochures, print advertising, email marketing content, and product feature sheets across both B2B and B2C segments.

· Increased organic search rankings by utilizing sophisticated analytics tools (Google Analytics + SEO vendor BrightEdge dashboards) to identify high-value keywords and understand onsite behavior.

· Analyzed, tracked and reported key performance metrics, traffic behaviors and campaign performance through Google Analytics, BrightEdge and ROI from marketing activities.

Eldorado Resorts, Inc. - Marketing Intern
Shreveport, LA, 01/2013 - 01/2016
  • Analyzed, tracked and reported key performance metrics, traffic behaviors and campaign performance through Google Analytics, BrightEdge and ROI from marketing activities.
  • Assisted in generating over 6,000 leads for internal database through marketing outreach tactics in conjunction with the Head of Marketing.
  • Generated over 500 leads monthly through Facebook campaigns to gain momentum around new B2B product and service launch.
  • Developed editorial content for both email marketing and social media marketing to increase engagement on website and across social channels.
  • Assisted in the development of integrated marketing communications plans for quarterly product launches.
  • Supported sales channel to achieve revenue goals for the 2017 year with appropriate sell in and sell through material.
  • Executed email marketing campaigns monthly to increase brand awareness and drive sales by conveying seasonal promotions, hot topics and specific information about product features.
  • Prepared competitor analysis report by drawing comparisons between competing products on basis of features, advantages, unique qualities, price, preferences, etc.
  • Created and facilitated online contests to retain and attract new customers.
Volunteer Experience

National Association of Anorexia Nervosa and Associated Disorders (ANAD)

Peer Support Mentor | January 2021–Present

Project HEAL

Communities of HEALing Mentor | August 2017–September 2020

· Provided peer mentor support to mentees who were currently struggling with an eating disorder.

· Training for this mentorship involved working with leading clinician Carolyn Costin, to develop mentor skills based in part on her 8 Keys to Recovery philosophy.

· Mentorship worked in conjunction with Columbia Center for Eating Disorders to conduct the first randomized controlled trial on the effectiveness and cost effectiveness of peer support for eating disorders.

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Resume Overview

School Attended
  • Capella University
  • New York University
  • University of Scranton
Job Titles Held:
  • Manager
  • Assistant Marketing Manager
  • Marketing Intern
Degrees
  • Doctorate of Business Administration
  • Master of Science
  • Bachelor of Science

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