To obtain a challenging position managing dynamic projects using my diverse experience.
08/2015 to Current
ManagerYP － San Francisco, CA
Manage a team of engineers and producers in an Email and Marketing Operations Team that provides a platform, deliverability analysis and coding for all company-wide email and site marketing needs.
Created several ETL (extraction, transformation, and loading) jobs to automate manual work to create more capacity within team.
Managed and architected team to create a forms within company for Specification Documents for projects that users input and automatically sends to Jira and creates tickets instead of manual word documents.
Led team to create KPI Dashboard for Deliverability and Engagement stats for operational needs.
Created process documentation for day-to-day tasks for team to avoid any human errors in projects.
08/2011 to 08/2015
Senior Digital Marketing Database EngineerYP － San Francisco, CA
Gathered reporting data and targeting data using SQL.
Wrote scripts to ascertain that data is being synced correctly.
Created various analytic reports to Marketers to properly segment and analyze digital marketing Using Visual Studio and MS SQL created ETLs to create reports for Marketing/Consumer Departments.
Worked with ISPs to solve deliverability issues: white-listing, feedback loops, blocks.
Mastered the email platform: StrongView, became the source for all needs concerning the platform.
Created various SPLUNK reports and dashboards to better analyze day to day Email Operations.
Acted as a resource for all companywide advertising/marketing emails technical issues relating to delivery and failures.
Wrote Technical Documents to help email solutions/operations team be more efficient in day to day tasks.
Train new hires on all email marketing solutions related work, i.e.
Platform, SQL, and Analytics.
09/2009 to 07/2011
Senior Technical ConsultantResponsys Inc － San Francisco, CA
Build, test and launch simple to highly advanced email campaigns and interactive programs using the Responsys Interact® platform on-time, on-budget and without any errors.
Build multiple SQL queries to gather data for various clients for reporting and analytical purposes.
Recommend using data gathered for new ways to target specific customers to market products to.
Develop project schedules and documentation for client interfacing team; define and assigns work to client consultants assigned to Project; monitor and control work in progress, making sure everything is on schedule.
Review project requests from clients to determine how to implement using established processes and best practices, or scope production requirements for custom projects.
Consult with existing clients and prospective clients on technical and/or complex projects.
Using Oracle SQL wrote custom Database Triggers for client Marketing Projects Wrote Technical Documents to help Services team be more efficient in day to day tasks.
Working with Development, Product and Services team satisfy client requirements on various projects staying within budget.
Train new hires on product, client interaction and day to day tasks.
06/2008 to 08/2009
Software EngineerLyris Inc － San Jose, CA
Worked in a team of 8 engineers to maintain and develop all aspects of Lyris PHP development.
We were responsible of backend, frontend and database administration.
Used Zend Platform to write in PHP 5 for Web Development Used SVN and Perforce for Source Control Converted code from old Legacy PHP code using API into Adobe Flex 3.0 Designed SQL queries for best performance for web based applications Daily activities include the ability to develop data models for high-performance MySQL back-end, including the use of stored procedures and optimal indexing strategies Used modern Agile/Scrum methodologies Interfaced with Social Network existing APIs (i.e.
Google Maps, Twitter API, DIGG API and Facebook API).
08/2007 to 06/2008
Senior Technical Account ManagerLyris Inc － San Jose, CA
Responsible for Training new Account Managers to Product and daily Client questions that they may receive.
Programmed in PHP and MYSQL to satisfy various Custom Client specific Projects Helped clients setup their email marketing campaigns from start to deployment including analytics.
Contribute to the development of a repeatable client success and help with any issues occurred.
Wrote SOW to satisfy numerous Custom Client specific Projects Top in Client Services in generating revenue for three consecutive quarters.
07/2006 to 08/2007
Hybrid Account ManagerAcxiom Digital － San Mateo, CA
Main responsibilities were to execute email campaigns for various clients.
Hand coded HTML to create content for Email Marketing Campaigns.
Strategically focused on account retention, profitability and growth.
Owned campaign targeting, testing, QA, scheduling, tracking, data monitoring, as well as oversaw content integration and editing.
Acted as HTML and email package expert for clients and account team.
B.S: Computer Engineering MathematicsSan José State University － San José, CAComputer Engineering Mathematics
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Companies Worked For:
San José State University
Job Titles Held:
Senior Digital Marketing Database Engineer
Senior Technical Consultant
Senior Technical Account Manager
Hybrid Account Manager
B.S : Computer Engineering Mathematics
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