Highly motivated with over 15 years of experience in business management and marketing
15 Years Retail/Operation Management
15 Years Marketing Director
15 Years Call Center Experience
10 Years Journalism
Relevant Knowledge in Graphic Design, Google Analytics, SEO, Marketing Automation Platforms, Urban/Street Marketing, WordPress
MS Office, Word, Excel, PP
Proven team leader and motivator with creative ability to thrive and evolve in a fast-paced environment utilizing Business Management Degree and more than 15 years of experience to increase market share and gain continued brand loyalty.
Making travel arrangements
Red Boutique | Kennesaw, GAManager03/2011 - Current
High Fashion Boutique specializing in women's clothing and accessories.
Review and analyze business performance of daily, weekly, monthly, seasonal, and annual sales results and revised plan to react quickly to changing market environment.
Established brand awareness through marketing tactics.
Prepared weekly schedules for staff.
Paid invoices for accounts payable and monitored store expenses and remained under budget while reducing overall cost.
Created operational structure for all areas of business including marketing initiatives.
Strictly monitored and adhered to all loss prevention policies and procedures.
Developed training programs to ensure that staff demonstrated strong clienteling relationships.
Created an online store with social media integration and optimization through Google and other SEO.
Developed and launched a second store front location in less than 1 year.
Tracked trends and prepared annual forecast.
Responsible for all areas of associate and inventory management.
Continued focus on reducing general expenses.
Provide adequate training and support for associates to perform at highest level of customer service.
Motivated and rewarded associates for exceeding goals.
Created motivational games for associates.
Built an email database for customer follow up and client retention.
Generated a 5 star rating through customer service surveys.
Positive handling of customer feedback, concerns and complaints.
Encouraged associate engagement on new ideas and initiatives to increase sales.
Organized promotional events.
Constructed blog post to educate and entertain target market on current and relevant fashion styles.
JTM Music Talent Management Company | Atlanta, GATalent Management/Director of Marketing06/2007 - 09/2019
Organize and advance the career of talented individuals.
Arranging performances or publicity events for clients.
Making travel arrangements.
Creating advertising strategies.
Handling accounting matters.
Establishing professional relationships with people and organizations.
Consistently updated on industry trends in order to advise clients and to create effective strategies for promoting their careers.
Plan and execute creative strategies to make a client's work more marketable.
Street marketing that is designed to stand out, gain social media buzz and design properly to go viral.
Use strategic shock & awe tactics (which still fits the brand image) to push the comfort envelope.
Distribute/offer incentives to audience/fans/attendees at events to push upcoming/current project such as but not limited to mass produced complimentary merchandise.
Creating and properly executing street marketing activities within the budget approved such as pop up events, bus, vehicle wrapping, pop up food truck, decorating street elements, billboard placements, radio ads, internet ads, social media ads, collaboration with social media influencers etc.
GEICO Insurance | Virginia Beach, VACustomer Service/ Sales Representative02/2002 - 06/2007
Telephone representative establishing new insurance policies.
Meet first call resolution goals by answering inbound calls from policyholders and completing their requests.
Met all SOX guidelines by verifying required pieces of information prior to making policy changes.
Balanced customers' accounts by processing credit card and check payments and setting up for automatic withdrawal.
Continuously exceeded call and quality rating goals.
Achieved and Succeeded all Service and Sales goals.
Rated Top sales and service associate.
Chosen to complete the Supervisory Preparation Program.
Trained and Monitored New hires on proper call handling.
Assisted other departments upon request or business need.
Education and Training
Norfolk State University | Norfolk, VAGraduate
Bachelor of Science in Business ManagementGPA: 3.4
Regent University | Virginia Beach, VAMaster's Degree in Business Administration/Organizational LeadershipGPA: 3.8
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Companies Worked For:
JTM Music Talent Management Company
Norfolk State University
Job Titles Held:
Talent Management/Director of Marketing
Customer Service/ Sales Representative
Graduate Bachelor of Science in Business Management Master's Degree in Business Administration/Organizational Leadership
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