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Manager Resume Example

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MANAGER
Professional Summary

Accomplished and creative Executive Marketing professional possessing multifaceted experience and proven ability to re-energize and restructure organization's marketing strategies, develop strategic initiatives and capture emerging business opportunities. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Skills
  • Leadership and Team Building
  • Problem Resolution
  • Technology
  • CMS
  • EKTRON
  • SharePoint
  • CRM
  • Salesforce
  • NetSuite
  • ICIMs
  • DonorPerfect
  • Marketing Automation
  • Marketo
  • IBM Marketing Cloud
  • Informz
  • Business
  • Tableau
  • Google Analytics
  • Google Ads
  • Social Studio
  • HTML
  • Adobe suite
  • Adobe suite, Human Resource, Pricing
  • Ads, IBM, Problem Resolution
  • Automation, Team Building, Producing
  • Benefits, Leadership, Project Management
  • Brand Management, Director, Public Relations
  • Budget Development, Marketing strategies, Public Speaking
  • Budgets, Marketing plans, Sales 3
  • CMS, Market Research, Sales
  • Communication Skills, Marketing, Sales 5
  • Contracts, Market, Strategy
  • CRM, Marketing collateral, Strategic
  • Data entry, Media relations, Strategic Marketing
  • Product Development, Meetings, Strategic planning
  • Direct mail, Negotiation, Website content
  • Edge, Network, Website
  • Forecasting, Organizational, Web content
  • Fundraising, Platinum
  • HTML
Work History
Manager, 09/2014 to Current
Society For Human Resource Management – Alexandria, VA
  • Established marketing strategies (traditional and digital) and communications plans to maximize outreach achieving at least 5% membership revenue increase year over year.
  • Planned and executed marketing programs, producing 90% of goal of qualified leads.
  • Developed and managed membership and marketing budgets in excess of $1.8M.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business goals.
  • Established strategic E-Marketing and Social Media Plan increasing new followers by 200%.
  • Successfully developed and implemented new member benefits, generating non-membership dues revenue and increasing it by 20% year over year.
  • Successfully lead and launched rebrands in 2015, 2017 and 2020 to maximize SHRM's affiliation and increase sales, surpassing retention goal by 10%.
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful launch of new membership pricing and membership products increasing membership revenue by 24%.
  • Increased website traffic by average of 29% each month using cutting-edge inbound marketing techniques.
  • Successfully lead, launched and implemented the organization's new CRM and CMS environments and new website in 2013, 2017 and 2020.
  • Successfully partnered with other departments to develop and execute marketing technologies and Google analytics to successful report KPIs.
  • Directed production of all marketing collateral, including preparing copy, evaluating proofs and enhancing layouts.
  • Supervised, guide and support marketing specialist and performed evaluations three times a year.
  • Successfully guided and trained the Customer Experience team in subjects related to SHRM's Executive Network increasing members' satisfaction by 15%.
Marketing and Membership Manager, 05/2012 to 05/2014
Association For Career And Technical Education – Alexandria, VA
  • Developed, managed, and ensured successful implementation of marketing plans and campaigns (direct mail, e-marketing, and social media strategies) to expand Association membership and meetings.
  • Implemented membership drip sequence, achieving 75% retention rate.
  • Developed and Implemented new affinity programs, generating a new source of revenue for the organization and increasing it by 10%.
  • Developed and Implemented the revamped organizational communications strategy increasing open rates between 5-10%.
  • Planned and submitted budgets for marketing department worth over $500K.
  • Increased membership sales 5% and conference attendance sales 3% through effective planning and implementation of marketing campaigns.
  • Secured over 800 new accounts to increase company revenue and drive market share.
  • Performed in-depth assessment of market research programs, including surveys and online forums.
  • Directed production of all marketing collateral, including preparing copy, evaluating proofs and enhancing layouts.
  • Responsible association's website content and brand compliance.
  • Served as staff liaison to various committees and vendors.
  • Carried out the accurate preparation and monitoring of marketing and membership budgets.
  • Supervised marketing coordinator.
Business Development Manager, 03/2011 to 05/2012
Nueva Vida Inc. – Washington, D.C.
  • Successfully developed and executed Nueva Vida's annual fundraising strategy plan.
  • Surpassed sponsorship and fundraising goals by 33% and in-kind donations goals by 86%.
  • Secured major corporate sponsors, which included FUZE, American Cancer Society, Telemundo, Avianca-Taca, and Kaiser Permanente, as well as the first corporate donor, Pollo Campero.
  • Attained donations goals by 71% within 6 months of tenure.
  • Led the strategic planning, development, and rollout of annual events, securing major corporate and media sponsorships and surpassing sponsorship and fundraising goals by 20%.
  • Successfully executed the planning and development of Nueva Vida's first Zumbathon Fundraiser and Expo bringing over 500 participants.
  • Redefined and implemented the organization's overall communications strategy achieving new press mentions and media partnerships.
  • In collaboration with the executive director, expanded constituent base through effective solicitation and establishment of strong relationships with existing and potential donors and funding partners.
  • Supported members of the Board of Directors in prospecting for and securing major gifts while meeting donor cultivation goals.
  • Established organization's first marketing team, strategy and procedures to achieved fundraising and event goals.
  • Functioned as an effective web content administrator and liaison with outside vendors.
  • Served as Nueva Vida's media relations contact.
  • Supervised marketing and development interns.
  • Oversaw staff responsible for data entry and gift processing.
Education
Master of Arts: International Commerce And Policy, 05/2005
George Mason University - Arlington, VA
Bachelor of Arts: Business Administration, 01/2000
Universidad De La Sabana
DIGITAL MARKETING SPECIALIZATION University of Illinois
Certifications

People Manager Qualification (PMQ), Society of Human Resource Management

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Resume Overview

Companies Worked For:

  • Society For Human Resource Management
  • Association For Career And Technical Education
  • Nueva Vida Inc.

School Attended

  • George Mason University
  • Universidad De La Sabana
  • DIGITAL MARKETING SPECIALIZATION University of Illinois

Job Titles Held:

  • Manager
  • Marketing and Membership Manager
  • Business Development Manager

Degrees

  • Master of Arts : International Commerce And Policy , 05/2005
    Bachelor of Arts : Business Administration , 01/2000

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