Well-qualified and accomplished Leasing/Marketing Consultant with over 10 years of distinguished performance in the Property Management industry. Ability to adapt in changing market conditions while demonstrating leadership within an organization that focuses on revenue and product longevity. Ambitious, reliable, resourceful, self-motivated and result-oriented individual who has an understanding Excellent communication skills Strong lead development skills Goal-oriented Excellent negotiating tactics Internet savvy Staff development/training Exceeds sales goals Highly professional Client management Accomplishments Sales and Marketing Increased annual gross sales by 15%. Developed direct mass mailings that resulted in 8% growth of customer base. Marketing Requirements Worked with customers to define and develop business cases for new products Created marketing collateral for specific targeted markets. Organizational Development Implemented outreach market plans that targeted clients like Fort Meade, DOD, John Hopkins and local government employees Spearheaded outreach marketing which lead to cost savings in marketing budget. SEO/SEM Strategies Increased website traffic by 60% to over 30K in daily views through effective meta-tagging, blogging and search engine submissions.
Sales and Marketing: Increased annual gross sales by 15%.
Developed direct mass
mailings which resulted
in 8% growth of customer base.
Plans and oversees advertising and promotion activities
Organizational Development:Implemented strategy targeting high-profile clientele. Replaced
industry leader within 9
months of product launch.
SEO/SEM Strategies: Increased website traffic by 60% to over 30K daily views through effective meta-tagging, blogging and search engine submissions.
Leasing/Marketing ConsultantDec 2016 to Current Berkshire Communities, The Seasons － Laurel, MD
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Manage the sales administration process
I am service oriented and make prospects/residents feel welcome and comfortable in order to retain.
residents while achieving budgeted rent growth for Berkshire Communities.
I Identified prospective customers using lead generating methods and performing an average of 60 cold calls per day.
Recognized as top sales generator, increasing sales level by 42% in 2012 alone.
Retained and ensured proper handling and care of 790 existing client accounts.
I consistently met and exceeded department expectations for productivity and accuracy levels.
I also managed over monthly commissions payroll reports for 10+ sales representatives, won company Employee Performance Award after maintaining record sales achievement of 20% growth five months in a row.
Leasing ConsultantJun 2008 to Dec 2010 Lane Company, Parke Laurel － Laurel, MD
Leased and managed over 450 apartment homes at this location, and often worked and assisted at other properties as help was needed.
Maintained high referral rates and exceptional feedback from previous clients.
Developed close relationships with area realtor's and promoted builders to boost referral network.
Cold called clients to obtain their exclusives.
Organized charity and public events to bring awareness to the neighborhood, generating lead flow.
Coordinated appointments with prospective buyers to showcase houses and plots.
Assisted in developing marketing material for property.
Actively follow-up with prospects and hot leads.
Followed up with prospects throughout the sales process.
Researched the current market in Laurel area to stay informed and give superior sales presentations.
Assisted clients in leasing of homes, retail and entertainment space.
Leasing/Marketing ConsultantNov 2005 to Jul 2008 AIMCO, Springhill Lake Apartments － Greenbelt, MD
Created an official company page on Facebook to facilitate interaction with customers.
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
Won Leasing Consultant of the year 2 times in 3 years.
Maintained a 50% closing ratio.
Managed all social media programs, including Internet forums, social networking applications and message boards.
Participated in Univ.
of MD housing program.
Coordinated monthly and quarterly marketing and community events, such as bingo night, super bowl parties, meet and greet for future resident's.
Conceptualized and wrote project briefs to jump start the work of outside vendors and internal stakeholders.
Sales/Marketing RepJan 2003 to Aug 2005 Novo 1 － Laurel, MD
Managed over secured business accounts for BellSouth, Verizon, and Comcast.
Computed, recorded, and proofread data, records and reports.
Utilized HTML coding strategies to design dynamic email messages and tracking software to follow customer conversation rates, increasing email campaign efficiency.
Worked closely with company executives to identify and establish new business opportunities and routinely participated in the sales process.
Generated over $2 million per year in revenues resulting from large-scale direct marketing campaign.
Reported and consolidated company financial performance.
Guided and monitored a sales team of 15- 20 representatives throughout my stay with the company.
Won multiple awards for customer service and performance.
Bachelor of Arts, Business AdministrationMay 2005Strayer Univeristy