Creative, innovative and committed professional with experience in coordinating with internal/external clients, implementing procedures and service standards for business excellence. Proactive team leader with the ability to adapt quickly to new work environment. Possess excellent organizational, relationship management and analytical skills.
Relationship Management Word, Excel, PowerPoint
Social Media Platforms: Twitter, Instagram, Facebook
Junior Data Analyst06/2016 to CurrentGogotechNew York, NY
Reviewed results of search campaigns that drove traffic to online e-commerce sites, managed and troubleshoot campaigns performance.
Facilitated the relationship with brand managers, led the daily communication to define and implement team success.
Ensured timely completion of all marketing requests using best practices and deep understanding of the digital space.
Provided industry research, competitive landscape information and traded intelligence on demand.
Produced and publish online content on Gogotech domestic and international web sites along with developing marketing landing pages to support global sales and marketing initiatives.
Managed multiple social media programs simultaneously with overlapping deliverables and tight deadlines such as creating and scheduling multi-step social media campaigns, sales, research and event emails.
Prepared weekly status reports for 25-30 projects a week, and maintained dashboards, portfolio
intelligence reports on an ongoing basis.
Advised on social marketing workflow and project management best practices and efficiencies.
Secured approvals through hand-off final creative documents to channel deployment teams and audit all communications for quality control before final deployment.
Marketing Coordinator06/2013 to 05/2016Empire CruisesNew York, NY
Formulated, directed and coordinated marketing activities and policies to promote products and services, worked closely with advertising and promotion managers.
Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors.
Understood and analyzed digital marketing KPIs, developed scorecards and reported on results to management team and other stakeholders.
Continuously refined marketing programs based on metric analysis.
Worked closely with the management team and initiative project champions to develop campaigns to engage target audiences and drove sales of core and back-to-base services.
Developed pricing strategies, balanced firm objectives and customer satisfaction.
Consulted with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Prepared for trial by performing tasks such as organizing exhibits.
Organized, managed and attended all trade shows around US and shared post-show research to Management.
Researched methods and developed different avenues to improve product awareness.
Managed distributors Marketing and Advertising programs.
Proofread catalogs and other Marketing materials.
Researched competitor's products and Marketing efforts; communicate recommendations to Management.
Head of Front Desk Agent03/2011 to 04/2013The Mark HotelNew York, NY
Performed bookkeeping activities, such as balancing accounts and conducting nightly audits.
Transmitted and received messages, using telephones or telephone switchboards.
Answered inquiries pertaining to hotel services, guest registration, and travel directions, and made recommendations regarding shopping, dining, or entertainment.
Performed administrative support tasks, such as proofreading, transcribing handwritten information, or operating calculators or computers to work with pay records, invoices, balance sheets, or other documents.
Greeted, assisted, accommodated, and interacted with guests.
Trained and supervised 6 employees.
Was responsible for handling paperwork for accounting department.
Used suggestive selling techniques to increase occupancy and revenue.
Education and Training
Bachelor of Business Administration: International BusinessJune 2016BERKELEY COLLEGENew York, NYInternational Business
Bilingual: Spanish (Fluent)
accounting, administrative support, Advertising, balance sheets, bookkeeping, Budgeting, Business Development, calculators, catalogs, competitive, content, customer satisfaction, e-commerce, industry research, Market Research and Analysis, marketing strategy, marketing, market, Marketing materials, Excel, Microsoft Office, PowerPoint, Word, organizing, personnel, policies, pricing strategies, improve product, project management, promotion, proofreading, quality control, QuickBooks, Relationship Management, research, selling, sales, scheduling, Social Media Platforms, Spanish, telephone, telephones, Time Management, trade shows, troubleshoot, web sites, workflow