Analytical and strategic Manager of International Marketing efforts with excellent problem solving skills. Organized, efficient and always willing to go the extra mile for on-time high-quality content delivery. Managing content for digital, traditional and social marketing globally. High achiever who produces results individually, as well as part of a results-focused team.
Strong written and verbal communication skills
Mac and PC proficient
MS Office Suite, Google Analytics, Qlikview
Experience in Sketch, Flexitive, Canva for asset creation
Intermediate Spanish, Hindi, & Tamil speaker
Strong written and verbal communication skills
International Coordinator06/2016 to Current TuneCore – New York City, NY
Managing TuneCore's international expansion, by coordinating team needs for marketing campaigns with local teams and new partners to increase awareness & achieve acquisition goals
Work directly with the VP of International for all needs including day to day operations for the Brand Managers across the globe - creating presentations and strategies to better enhance the global brand awareness parallel to that in the US.
Communicate with Business Dev, Product, Marketing & Legal teams to coordinate successful international website launches for each territory, including PR/Marketing strategy on the ground in that territory, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Branding music conferences and festival partnerships globally by leveraging technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos ensuring all deliverables and assets are taken care of.
Basic knowledge of digital and print banner creation/asset creation using Sketch, Flexitive, and Canva to create marketing deliverables for team members running campaigns and pop up workshops in their territories for self sufficiency for the International team.
Designed and implemented strategic business plan objectives by evaluating other platforms and conducting market analysis and monitored competitive activity.
Content Review & Rights Administration Specialist07/2015 to 12/2015 TuneCore – New York City, NY
Review TuneCore releases to make sure they adhere to specific content formatting guidelines from distribution partners communicating with customers by email and phone, regarding formatting and copyright related issues.
Identify trends of fraudulent account or streaming activity and process all copyright infringement notifications/claims to all involved parties i.e stores & artists
Fix reported formatting errors in store backend and report to management what trends are being flagged and feedback on customer & product issues.
Review YouTube Assets and verify rights & ownership over sound recordings uploaded to platform via Content ID
Brand Solutions Manager01/2015 to 07/2015 Saavn, an Indian Music Streaming Company – New York City, NY
Review and create campaign proposals to promote business through Indian music channels based on criteria and targeting parameters for potential new clients.
Providing high quality and efficient service and support to existing and incoming clients of Saavn via phone, email, and live chat. Identify up-sell opportunities throughout the course of each call for organic growth.
Work with Ad Ops & client/sales team to implement possible steps for optimization to ensure campaign delivery based on media plans from client and providing necessary post-campaign analysis using DFP and Google Analytics as well as to monitor campaign performance.
Collaborated with production & design team to coordinate advertisements and promotions ensuring timely delivery and campaign launch.
Music Content Curator02/2014 to 12/2014 Spotify
Create and maintain accurate meta-data to ensure customer confidence in music related searches for all Indian music by organizing information in context of current rends of consumer interest
Work closely with supervisor to measure and associate the right controls to give the user the perfect music experience while using the site.
Constantly refine and optimize tag information to minimize inaccuracies; augment automated processes by manually fixing metadata and maintaining content compliance standards.
Intern06/2014 to 08/2014 Harry Fox Agency HFA – New York City, NY
Responsible for accuracy of HFA's core music license business information: song linking interface, song interface, and song publisher list & royalty distribution
Song Research Tracking tool for frequently accessed songs and various other computer applications like excel & AS40
Research songs from YouTube, Nokia, Spotify, 7Digital, Pandora, Rhapsody - clients needing publisher splits
Rights Management to monitor violations and escalation and communicate with publishers of mis matched splits and accurate content creators
Bachelor of Arts: Music Business Management & Vocal Performance 2014Berklee College of Music-
American Tour Scholarship
High School Diploma: 2010Desert Mountain High School-
• International Baccalaureate (IB) Program Graduate