HOME DEPOT KITCHEN AND BATH INSIDE SALES SPECIALIST
Highly personable professional with over 10 years of experience in the sales and marketing industry with expertise in online marketing, sponsorship, public relations, directing special events, print production and television. Effectively manages multiple projects simultaneously in a fast-paced, dynamic environment. Directed sponsorships, celebrity events, sweepstakes, affiliate programs, loyalty programs, employee incentive programs, and tourism marketing partnerships.
Areas of Expertise
Microsoft Office (Word, Excel, PowerPoint, Outlook),
Direct marketing campaigns
Excellent written and verbal communicator
Digital Ad Buyer
Cross-functional team leadership
Selected Career Accomplishments
Home Depot Kitchen and Bath Inside Sales SpecialistApr 2013 to Nov 2016 SMART CIRCLE INTERNATIONAL － Newport Beach, CA
Generated 200 leads weekly.
Produced $500,000 in net sales volume during an average month.
Contacted new and existing customers to discuss how their needs could be met with specific products and services.
Completed 50 outbound calls daily, with average conversion rate of 85%.
Negotiated prices, terms of sales and service agreements.
Responded to all customer inquiries in a timely manner.
Grew weekly regional sales to $600K from $240K.
Maintained detailed account records and contact logs
Created strategies to grow customer base which resulted in a 82% increase in monthly sales.
Exceeded team sales goals by 80%.
Online MarketerMay 2009 to Aug 2017 KELLER WILLIAMS REALTY SOUTH BAY － South Bay, CA
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Evaluated return-on-investment and profit-loss projections.
Developed 4-5 marketing strategies and campaigns each quarter.
Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Created sales strategies to promote advertising offerings and motivate larger deals.
Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
Promoted brand awareness through SEO optimization and attractive web design.
Wrote creative and engaging briefs for internal and external agencies.
Worked effectively in a heavily cross-functional, fast paced environment.
Spearheaded the creation of blogs and social media content.
Produced engaging online marketing campaigns.
Freelance work on Keller Williams realtor's personal websites by maintaining and creating new.
Assist agents with open houses and lead generation.
South Region Marketing Sales RepresentativeOct 2011 to Sep 2012 ELITE MARKETING GROUP, LLC － Beverly Hills, CA
On-site professional Sales Representative at LAX for the partnership between Delta Airlines and American Express.
Work with a team in educating travelers on the benefits that Delta Airlines and American Express have to offer to travelers about the Skymiles that they can earn from this partnership.
The position included meeting and greeting over 500 people a day in the fast paced terminal, explaining to each customer the benefits of the program and making sure their experience is unforgettable.
Online Marketing and Sponsorship CoordinatorApr 2004 to Apr 2009 THE TAUBMAN COMPANY, BEVERLY CENTER － Los Angeles, CA
Responsible for developing strong relationships with all 160 retailers, local and national sponsors, and integrating them into marketing strategies and promotions for the Center.
Assisted tenants and marketing director with creating and implementing strategic marketing plans to increase brand awareness, foot traffic and ROI.
Positively represents Beverly Center to customers, management, vendors, press and partners.
Assisted with development and management of $3M annual marketing budget.
Increased website traffic by 35% through SEM, SEO, display, social media, affiliate marketing, email marketing, creating online campaigns, web buys on various social networking sites, online promotions and sweepstakes.
Assisted with implementing strategic viral marketing plans, print and media buys, and online advertising campaigns to promote the brand Beverly Center.
Assisted with production and implementation of all holiday marketing campaigns and initiatives for '05-'08.
In '08 reached over 93M local and international markets and $4M in earned media.
Collaborated with local and national sponsorship partners, charities to produce successful events and product promotions both in-center and throughout the community to garnished more than $800K in revenue in 6 mos for the company in '08.
Clients ranged from Pepsi, Nike, L'Oreal, Gucci, H&M, Skechers, Bloomingdale's, Bentley, Lexus, SHARP, Diesel, etc.
Fashion Stylist Consultant Art DirectorFeb 2001 to Jun 2009 EuroStyles － Mission Viejo, CA
Collaborated with photographers and stylists to effectively elucidate the Wella, Sebastian, Swartzkoph and L'Oreal brands and merchandising standards.
Managed projects according to timeline and seasonal changes.
Modeled garments and jewelry for magazine print outs and television productions.
Tracked current and emerging fashion and consumer trends.
Recommended fresh styling ideas to the fashion designer.
Directed all styling and outfitting for a theater cast of more than 30 actors and actresses.
Displayed and presented clothing and merchandise for fashion shows.
Collaborated closely with various photographers to produce and finish photo shoots.
Altered clothing to fit individual customers and repaired defective garments.
Shopped all competition stores regularly to identify opportunities, labels and trends.
Developed business strategies outlining strengths, weaknesses, new opportunities and risks.
Remained relevant and trend-savvy by staying current with fashion trends.
Bachelor of Science, Finance1994SAN DIEGO STATE UNIVERSITY － San Diego, CAFinance
Related coursework: International Finance, Statistics, Microeconomics and Real Estate Finance Coursework in Business Administration, Finance and Marketing
Technical Skills and Qualifications
Sales Software: Salesforce.com, TapScan
Public Relations Software: Bacon's Mediasource, Factiva
Desktop Publishing Software: Photoshop, Illustrator, HTML, Office 365, MAC, PC
Social Media: FaceBook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Yelp, Google
Volunteer and Fund Raising Activities
Someone Cares Soup Kitchen - Costa Mesa, Ca, 2014- Present