Head Of Strategy Business Development resume example

Plus is a culture-driven creative agency and lab helping iconic and industry leading brands combine authentic stories with interactive social experiences and engagement models to create community, increase revenue with meaningful engagements and relationships.

• Spearheaded a new Business Development platform to scale partnerships and client engagement programs.
• Created new agency programs to further define and grow Plus’s practice, increase revenue streams and position the organization in the category. Working closely with leading brands such as Starwood, MAC Cosmetics, Kiehl’s, Estee Lauder, Starwood, Nike and Sephora on content and integrated marketing communication strategies.
• Accountable for sales and partnership strategies to enhance the company's existing client base and increase New Business pipeline, to achieve annual revenues of $30 Million.
• Leading partner development strategies with technology solution partners, publishing properties and channel partners.
• Spearheaded Plus’s positioning and client base in the Purpose Marketing Category, Branding Content / Publishing.
• Modeled to shift agency focus to high value strategic business, Business Modeling Research and Corp Dev.

Opportunity Green (OG) (www.opportunitygreen.com) is the largest B2B multi-disciplinary sustainability conference.

• Spearheaded efforts to build monetizable digital channel platforms including newsletters, micro-sites and videos, while steering customized partnerships with key corporate and Fortune 500 entities.
• Quickly tapped for the top leadership role to achieve sales and partnership goals to enhance company’s profitability.
• Implemented a fresh, concrete marketing repositioning plan which ultimately grew OG’s membership by 48% and increased revenue by 45%.

• Administered full-scale business development and marketing strategies advancing company in an emerging, under-served market.
• Forged relationships and packaged customized sponsorships for Clorox, Method, eBay, Samsung, eHow, Ford, Safeway, William Sonoma, PG & E, Visa and Whole Foods, NBC, Yahoo, Huffington Post, eHow, Google etc.
• Consulted with emerging consumer companies to fuse design, sustainability and brand narrative to bring new products to market.
• Fashioned branded content, websites, newsletters, applications and offline audience experiences to build and cultivate brand loyalty and create new revenue streams.

A hotel and leisure company with marquee brands: St. Regis, the Westin, and the Luxury Collection

• Facilitated marketing, brand, relationship management, internal sales, and implementation of marketing initiatives throughout all facets of the project life cycle for St. Regis Residences, a $400MM mixed-use building complex which launched in 2005.
• Expedited sales support, coordination, and negotiation of over 100 unique deals ranging from $1.5MM – $22MM.

A joint venture representing Australia's largest coal miner and exporter, and the world's largest supplier to the seaborne coking coal market.

• Directed public affairs campaign highlighting program benefits utilizing research and community outreach.
• Sourced stories and wrote articles to boost moral and information sharing across various divisions.