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Head Of Strategy Business Development resume example with 10+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Executive Profile

STRATEGY AND MARKETING EXECUTIVE

  • Results driven business strategist and marketing executive with a Masters in Business and 10+ years of expertise creating brand awareness and revenue generating programs for emerging and growth stage corporate and start-up initiatives in technology, consumer products, beauty, media, hospitality, transportation and fashion industries.
  • Collaborative and tactical team leader, focused on driving synchronized action with key stakeholders including design, creative, merchandising, legal, communications, PR and operations to meet audience needs, internal collaboration to achieve brand and revenue goals.
  • Creative and out of the box thinker, adding value by building strong win-win partnerships and brand engagement activations to package merchandising, commerce, content, events and PR opportunities - building loyal fan bases, consistent activity and leveraging earned media.
  • Organized systems builder and manager, providing structure, accountability, leadership and efficiency for internal and external audiences.
Skill Highlights

On & Off-line Convergence Marketing

Business Modeling

Agency Experience

CRM

Staffing, Training & Team Building

Public Relations & Social Media

Branding

Partnerships

Merchandising

Publishing & Branded Content

Sustainability Specialist

Core Accomplishments
  • With skeletal resources, developed, launched, managed and monetized from end-to-end, a multi-platform media company with top tier advertisers and syndication partners including NBC, eBay, Huffington Post, Yahoo, Demand Media, Clorox Greenworks, Method, BMW and Visa.
  • Created coordinated online and offline programs with market leading partners to engage audiences, merchandise products and create revenue generating content.
  • Led a team, curated top speakers and built key relationships with market-leading brands for a relatively unknown industry conference, growing brand equity, audience, and revenue for recognized visibility as one the largest B2B sustainability communities in less than two years.
  • Designed and monetized cross-platform campaigns engaging audiences of 40MM+ with notable 30%-60% ROE increases.
Professional Experience
HEAD OF STRATEGY & BUSINESS DEVELOPMENT, 03/2013 - 09/2013
National Multiple Sclerosis Society Seattle, WA,

WGI Group provides early stage capital to entrepreneurs. The firm works closely with portfolio teams drawing from experiences in fundraising, hiring, scaling infrastructure, marketing and the many other facets of high-growth technology startups.

  • Instituted a new Business Development platform for partnerships, programs and streamlined operational requirements to scale our lifestyle and fashion portfolio.
  • Developed and rolled out the RFP process and engaged a global leading agency for branding, design, and out of the box modeling for spinning out a product line from The Surf Lodge Hospitality vertical.
  • Engaged luxury brands for strategic partnership opportunities that boosted The Surf Lodge growth and positioning strategy and increased value for the community as well as our partners to enhance long term growth and expansion needs.
  • Engaged content and talent such as Patti Smith, TEDx, Tesla's leadership team to attract a new sophisticated audience and partner groups to activate across art, fashion, not-for-profit and lifestyle interest categories.
  • Streamlined operations by developing key systems and protocols to sync up internal teams, on-board and manage partners, and efficiently work with vendors and agencies.
  • Hired and managed key seasonal staff members.
  • Managed PR teams and drove strategic story opportunities for short term and long term needs.
  • Created strategic presentations to tell the Surf Lodge Story and engage investors, partners, and vendors.
VP STRATEGY & BUSINESS DEVELOPMENT , 02/2012 - 03/2013
Department Of The Air Force San Antonio, TX,

Plus is a culture-driven creative agency and lab helping iconic and industry leading brands combine authentic stories with interactive social experiences and engagement models to create community, increase revenue with meaningful engagements and relationships.

  • Spearheaded a new Business Development platform to scale partnerships and client engagement programs.
  • Created new agency programs to further define and grow Plus’s practice, increase revenue streams and position the organization in the category. Working closely with leading brands such as Starwood, MAC Cosmetics, Kiehl’s, Estee Lauder, Starwood, Nike and Sephora on content and integrated marketing communication strategies.
  • Accountable for sales and partnership strategies to enhance the company's existing client base and increase New Business pipeline, to achieve annual revenues of $30 Million.
  • Leading partner development strategies with technology solution partners, publishing properties and channel partners.
  • Spearheaded Plus’s positioning and client base in the Purpose Marketing Category, Branding Content / Publishing.
  • Modeled to shift agency focus to high value strategic business, Business Modeling Research and Corp Dev.

PRESIDENT, 07/2010 - 02/2012
Opportunity Green City, STATE,

Opportunity Green (OG) (www.opportunitygreen.com) is the largest B2B multi-disciplinary sustainability conference.

  • Spearheaded efforts to build monetizable digital channel platforms including newsletters, micro-sites and videos, while steering customized partnerships with key corporate and Fortune 500 entities.
  • Quickly tapped for the top leadership role to achieve sales and partnership goals to enhance company’s profitability.
  • Implemented a fresh, concrete marketing repositioning plan which ultimately grew OG’s membership by 48% and increased revenue by 45%.

CHIEF OPERATIONS OFFICER & VP BUSINESS DEVELOPMENT, 03/2007 - 06/2010
ECOFABULOUS City, STATE,
  • Administered full-scale business development and marketing strategies advancing company in an emerging, under-served market.
  • Forged relationships and packaged customized sponsorships for Clorox, Method, eBay, Samsung, eHow, Ford, Safeway, William Sonoma, PG & E, Visa and Whole Foods, NBC, Yahoo, Huffington Post, eHow, Google etc.
  • Consulted with emerging consumer companies to fuse design, sustainability and brand narrative to bring new products to market.
  • Fashioned branded content, websites, newsletters, applications and offline audience experiences to build and cultivate brand loyalty and create new revenue streams.
DEVELOPER REP / MARKETING MANAGER, 10/2004 - 02/2007
Starwood Hotels And Resorts City, STATE,

A hotel and leisure company with marquee brands: St. Regis, the Westin, and the Luxury Collection

  • Facilitated marketing, brand, relationship management, internal sales, and implementation of marketing initiatives throughout all facets of the project life cycle for St. Regis Residences, a $400MM mixed-use building complex which launched in 2005.
  • Expedited sales support, coordination, and negotiation of over 100 unique deals ranging from $1.5MM – $22MM.

PUBLIC AFFAIRS OFFICER, 2002 - 2004
BHP BILLITON MITSUBISHI ALLIANCE City, STATE,

A joint venture representing Australia's largest coal miner and exporter, and the world's largest supplier to the seaborne coking coal market.

  • Directed public affairs campaign highlighting program benefits utilizing research and community outreach.
  • Sourced stories and wrote articles to boost moral and information sharing across various divisions.
Education
MBA: Business Communications, Expected in 2004
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QUEENSLAND UNIVERSITY OF TECHNOLOGY - Australia - Brisbane, Queensland
GPA:
Bachelor of Arts: Political Science & Philosophy, Expected in 2000
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UNIVERSITY OF WISCONSIN - Madison, WI
GPA:

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Resume Overview

School Attended

  • QUEENSLAND UNIVERSITY OF TECHNOLOGY - Australia
  • UNIVERSITY OF WISCONSIN

Job Titles Held:

  • HEAD OF STRATEGY & BUSINESS DEVELOPMENT
  • VP STRATEGY & BUSINESS DEVELOPMENT
  • PRESIDENT
  • CHIEF OPERATIONS OFFICER & VP BUSINESS DEVELOPMENT
  • DEVELOPER REP / MARKETING MANAGER
  • PUBLIC AFFAIRS OFFICER

Degrees

  • MBA
  • Bachelor of Arts

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