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Head of Footwear Sales and Merchandising Resume Example

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HEAD OF FOOTWEAR SALES AND MERCHANDISING
Professional Summary
High-performing, energetic and proficient senior-level sales professional with a career history of proven expertise in developing future growth and providing direction in all aspects of sales operations. Proactive and collaborative sales leader known as catalyst in creating new business opportunities, establishing strategic partnerships and generating substantial revenue growth and internal profitability across trade channels. Possess broad knowledge of management principles involved in strategic planning, leadership technique, negotiation, and innovative problem solving skills. Well-developed qualifications acquired over extensive experience in coordinating product development activities while producing dramatic increases in productivity. Strong team builder and facilitator with demonstrated ability to foster positive atmosphere that encourages personal and team excellence based on professionalism and integrity. FUNCTIONAL STRENGTHS *CORE QUALIFICATIONS Sales / Business Operations Superior sales & business development strategist Known as an accomplished sales manager with proven record of success producing significant improvement in revenue and internal profitability in highly competitive sales market across trade channels Highly capable of utilizing strategic planning and innovative thinking skills to implement decisions and set effective priorities to obtain both immediate and long-term goals. Analysis and Problem Resolution Experienced in an environment requiring problem resolution and business functions, all in fast----paced and high-volume settings. Analyzed needs and employed analytical approach in creating effective business solutions while ensuring compliance with company policy and standards. Leadership and Collaboration Directed and motivated employees by recognizing the highest standards and performance; skilled at building enthusiasm and confidence in others to deliver peak performance Superior sales & business development strategist * Employed in----depth knowledge of numerous functional areas involving product development strategy, sales organization structure, sales planning, merchandising, budgeting, sales policies and procedures, and recruiting. Superior sales & business development strategist, skilled in impacting company initiatives, profitability, and brand sales performance through defining new opportunities and fostering current business * Outstanding intellect, drive, and interpersonal skills with a demonstrated ability to communicate and influence buying decisions at all levels. High sense of urgency and entrepreneurial work ethic, building strong teams to exceed results. * Sales/Revenue Growth & Market Expansion* Strategic Planning & Positioning * Sales Team Building & Leadership * Account Relationship Management * New Product Launches & Business Development * Budget & P&L Accountability *Relationship Building
Skills
  • Customer service-oriented
  • People-oriented
  • Retail merchandising specialist
  • Goal-oriented
  • Excellent communication skills
  • Friendly demeanor
Work History
Head of Footwear Sales and Merchandising, 09/2011 to Current
Performance Food Group – Panama City , FL
  • Develop strategy and lead organization in the successful launch of three footwear brands: The Sak, Sakroots and Elliott Lucca.
  • Total volume over $10M.
  • Work cross functionally with design, sales and production to build assortments to drive the business while maintaining brand identity.
  • Oversee all aspects of OTB including merchandising, purchasing and inventory planning.
  • Lead product team in seeking new merchandise ideas, analyzing competitor activity and pricing strategies and identifying assortment opportunities and product trends.
  • Responsible for direct national key account relations including Nordstrom, Macy's, Dillard's, Lord and Taylor and Belk.
Southeast Account Executive Northeast Account Ex, 10/2009
Amerifleet – Omaha , NE
  • increased retail sales by 48% and wholesale shipments by 38% for key account.
  • Expanded door distribution for total key accounts to over 70% within 2 years.
  • Accumulated and analyzed weekly sales and stock levels for recommendations based on information gathered from vendor portal tool.
  • Executed overall sales strategies by working directly with buyers and planners to review sales, receipts plans and profitability by month.
  • Partnered internally with marketing and brand management to develop promotional strategies for accounts.
  • Communicated daily with field merchandising team to identify opportunities by door and region.
  • Managed and generated profitable wholesale business consecutively for two years.
  • In 2006, territory had the highest increase to LY +108% in net cost shipments.
  • Grew territory from 2005-2007 from $7M to $26M in annual gross shipments.
  • Created and carried out action plans for increased market share and profitability.
  • In 2007, drove retail sales for the largest account in territory.
  • Sales resu.
Senior Account Executive, 02/2005 to 09/2011
Amerifleet – Orlando , FL
  • Managed $30M territory.
  • Accounts included Macy's Inc., Lord and Taylor, Bloomingdales.
  • Responsible for over 45% of total wholesale women's shoe volume in North America.
  • In 2008, exceeded territory sales by 24% over prior year.
Sales Representative, 10/2004 to 02/2005
Sam Edelman Shoe – City , STATE
  • Grew new and existing account base and penetrated new markets.
  • Developed and maintained business relationships with customers.
  • Opened 50+ new accounts.
Sales Representative, 07/2004 to 10/2004
Nine West Footwear Corporation Esprit Footwear – City , STATE
  • Responsible for all West Coast major retailers and independents.
  • Worked extensively to develop new businesses and open new accounts.
Senior Associate Buyer, 08/2001 to 07/2004
Macy's East Fine Jewelry – City , STATE
  • Cross-divisional buying responsibility for 131 doors.
  • Total volume exceeded $80M.
  • Increased the gold hoop earring sales volume by +25% in spring 2004.
  • Expanded Baby Gold jewelry program to all doors.
  • Negotiated deal for vendor to supply and replace all fixtures.
  • Sales exceeded plan by 15%.
  • Managed all aspects of open-to-buy process and gross margin components.
  • Updated rolling operating forecast weekly.
  • Developed and designed advertising and marketing campaigns for newspaper and direct mail.
Associate Buyer, Better Shoes, 08/2001 to 08/2003
Macy's East Women's Shoes – City , STATE
  • Buying responsibility for 50% of the total volume in the Better and Special Occasion departments within women's shoe division.
  • Total volume exceeded $50M.
  • Assisted with the launch of the BCBGirls brand at Macy's.
  • Sales exceeded plan by double digits in the first season.
  • Negotiated seasonal margins, advertising co-op budgets and liquidation strategies.
  • Worked with special occasion resources to develop exclusive styles, colors and price point programs.
  • Consistently exceeded sales goals and achieved margin expectations for all businesses.
Assistant Buyer, Designer Shoes, 08/2001 to 09/2002
Macy's East Women's Shoes – City , STATE
  • Responsible for the daily business operations of Coach, Joan and David, DKNY, Timberland, Donald Pliner, Stuart Weitzman and Cole Haan.
  • Assisted in the execution of driving the Coach business.
  • Increased sales +45% and door count from 45 to 75 for fall 2002.
  • Served as peer mentor to the Merchant Development Program.
  • Successfully completed Executive Training program October 2001.
Education
Bachelor of Science: Public relations, 2001
Florida A&M University - City, State
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Resume Overview

School Attended

  • Florida A&M University

Job Titles Held:

  • Head of Footwear Sales and Merchandising
  • Southeast Account Executive Northeast Account Ex
  • Senior Account Executive
  • Sales Representative
  • Senior Associate Buyer
  • Associate Buyer, Better Shoes
  • Assistant Buyer, Designer Shoes

Degrees

  • Bachelor of Science : Public relations , 2001

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