Under Armour has constructed the world's largest health & fitness community with over 165 million registered users between best-in-class apps MyFitnessPal, MapMyFitness & Endomondo after purchasing the apps for nearly $800 million.
At Under Armour Connected Fitness I lead the B2B marketing program, ultimately responsible for all demand generation, content marketing, product marketing, CRM utilization, marketing automation, and other programs that support the Connected Fitness media group.
Lead all digital marketing efforts for the Marketing group (comprised of 20+ people) and helped Houston Chronicle Media Group to be in the 5% of newspaper media groups that were profitable in 2014 and 2014.
I joined DigitalSherpa in 2011 and was promoted to Marketing Director in 2012.
Served as one of the original employees and member of executive team that eventually employed 85 employees in Norcross, GA and a Marketing staff of 5.
Using only inbound marketing tactics, our marketing group created over 4,000 MQLs in a 3 year span that grew the business from a 20-client business in to a scalable agency that eventually became a thought leader in the space and top option for small business content marketing programs.
DigitalSherpa, owned by Apartment Finder, was acquired by Costar in 2014.
I came to Bluff Media as an intern after college with an interest in Publishing/Marketing. My responsibilities quickly grew from Intern to Associate Editor and eventually to Managing Editor.
Bluff Magazine was the largest poker publication in the world, with partnerships and relationships with Fortune 500 companies and a multi-million dollar revenue stream
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