general manager resume example with 20+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary
Retail Marketing & Management professional bringing more than fifteen years of relevant  and wide-ranging experience executing successful marketing campaigns, special events, sales and traffic driving retail promotions and community outreach. 
Event Planning
Retail Promotion
Property Management
Social Media Management
Budget Management
Media Relations
Public Relations
Website Content Development
Work History
General Manager, 09/2013 - Current
Rapha Seattle, WA,
  • Responsible for the day-to-day management of a 595,000 square foot upscale lifestyle center, with primary competencies related to the overall operational, marketing and financial performance of the property.
  • Effectively lead a six person management team, eight person maintenance team and contracted security and valet teams to drive sales and traffic to Legacy Village, while maximizing the customer shopping experience through a safe, friendly clean/well maintained and aesthetically pleasing environment.
  • Responsible for the preparation of the yearly property budget.
  • Maintain direct accountability and ownership for the sales and financial performance of the center.
  • Maximize the shopping center's financial goals through excellent budgetary management and accurate forecasting and reporting.
  • Oversee the management and implementation of the marketing plan and management team to include special events, promotions, entertainment, social media, and advertising (including revenue generating advertising, special events & sponsorships.) Responsible for maintaining the shopping center's strong public image with shoppers, retailers, community partners and the local media.
  • Serve as spokesperson for media inquiries and radio and television interviews.
  • Assist supervisors in the evaluation of proposed lease amendments, default situations, and problem resolution with existing tenants.
  • Develop and maintain positive working relationships with all tenant management staffs.
  • Responsible for physical plant management at Legacy Village including, but not limited to, buildings, paving, landscaping, infrastructure, and overall site characteristics such that they are maintained in a first-class manner.
  • Manage the shopping center's Change for Charity program by reviewing all requests and facilitating the distribution of donations.
Assistant General Manager, 07/2004 - 09/2013
Ballantyne Golf Resort Charlotte, NC,
  • Responsible for property marketing with an emphasis on special events, advertising, retailer relations, public relations, website/social media and guest services.
  • Provided complete special event and marketing program in support of corporate goals and retailer success.
  • Created, planned, executed and handled on-site management of over 90 special events per year, including a 20-week concert series, fine arts fair and Taste of Legacy.
  • Accountable for the management and expenditure of a $300,000 annual marketing budget encompassing funds for all property marketing, advertising, special events and website management.
  • Created and executed annual retail marketing plan with intent to increase sales, drive traffic and expand market share.
  • Initiated print and radio advertising buys and the supervision of creative concept and design of advertising campaigns, marketing materials and collateral pieces.
  • Generated additional marketing income by securing sponsorship dollars for special events and through on-site advertising and display opportunities.
  • Increased annual gift card sales 20% by designing an incentive-based sales promotion.
  • Managed property website and all social media platforms.
  • Managed customer database and created e-mail blasts and newsletters to promote store promotions and property events.
  • Served as the property's customer liaison and in that role handled customer issues and complaints received on-site and through the property website.
  • Interacted directly with retailers to encourage participation in center-wide events and one-on-one to help to develop effective marketing plans, store promotions and in-store specials.
  • Created effective messaging using language, graphics and marketing collateral.
  • Cultivated and managed relationships with retailers, vendors and community partners.
  • Completed monthly and annual site inspections and property reports in support of the Operations Team.
Public Relations & Events Manager, 2000 - 2004
Mccarthy Building Companies, Inc. Saginaw, MI,
  • Member of two person marketing team for largest independent bookstore in Ohio.
  • Managed public relations, media relations, author event coordination, and promotion of corporate name and image for two Cleveland locations.
  • Scheduled, promoted and coordinated 15-20 in-store events per month.
  • Collaborated directly with national publishers to schedule authors for in-store appearances, readings, book groups and signings.
  • Created and implemented tailored promotions plan for scheduled events.
  • Generated customer interest through the creation of in-store signage, store newsletter, website content, event flyers, mailings, in-store displays and merchandising.
  • Executed in-store events with authors such as Hillary Clinton, Bill Russell, Bob Costas, Tim Russert and Garrison Keillor.
  • Duties included author management, customer relations, publisher and author follow-up.
  • Wrote and distributed media releases and alerts to generate media interest and coverage of events.
  • Liaison between publishers and local media to schedule interviews and appearances.
Marketing Coordinator, 1997 - 2000
Simon Property Group City, STATE,
  • Member of two person marketing department for 1.5 million sq.ft.
  • regional shopping center.
  • Implemented corporate marketing programs through the education of shoppers, merchants, store employees and training of mall employees.
  • Conceptualized, planned and coordinated mall events including set-up and post-event follow-up.
  • Designed and implemented in-house production of community-oriented and sales driven promotions including Senior Health Fairs, Black History Month Celebrations, and Hoop-It-Up.
  • Managed 13-person customer service operations team including marketing program education and training, hiring, scheduling and development of policies and procedures.
  • Developed content for corporate based mall magazine and website.
Bachelor of Arts: Marketing, Expected in 1997
Marietta College - Marietta, OH
GPA: Mass Media - cum laude, 1997
Status -

  • Graduated Cum Laude
  • Marketing and Advertising coursework
  • Mass Communications and Communication Studies coursework
advertising, arts, book, budget, concept, content, content management, customer relations, customer liaison, customer service, database, designing, e-mail, event coordination, special events, financial, forecasting, funds, hiring, image, marketing plan, marketing plans, marketing, market, marketing materials, media relations, merchandising, Excel, Microsoft Office Suite, Power Point, Publisher, Word, newsletters, newsletter, policies, problem resolution, promotion, public relations, radio, reporting, retail, sales, scheduling, supervision, television, website, websites, website content, website management, author

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Resume Overview

School Attended

  • Marietta College

Job Titles Held:

  • General Manager
  • Assistant General Manager
  • Public Relations & Events Manager
  • Marketing Coordinator


  • Bachelor of Arts

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