general manager resume example

• Step2 Company is the largest rotational molder in the USA, focused in the consumer juvenile products category. In this role I lead integrated marketing efforts for both Step2 and Infantino.

Infantino

• Marketing- re-built marketing team to focused on meeting core consumer needs and leading to 2014 POS increases of +20%.
• Creative Services- introduced more effective, standardized packaging in both the Toy and Juvenile product categories.
• E-Commerce- initiated new E- Commerce platform helping successfully influence on-line sales and promotion
• Product Development- re-organized/re-staffed team of 6 to bring in new creative talent to develop new toys and juvenile products, in a cross-functional, collaborative process.

STEP2

• Marketing - focused resources on integrated programs, utilizing on-line presence, social media, in store positioning and print media.
• E-Commerce- leveraged our Step2.com sites expertise across all our e-retailers, maximizing our exposure of reviews and video via syndication and building relevant content.
• Creative Services redesigned packaging to better position the Step2 Brand, and address the core features the consumers prioritized including "Made In the USA and 3-Year Warranty.
• Licensing- initiated the first licensing program which delivered two of the top 10 selling products for Step2.

Leadership-Lead design and implementation of our multi-functional, development process which resulted in new product representing over 30 % of sales and 54% of sales being generated from patented products.

Marketing and Development - Lead Development and Commercialization of;

TCell Continuous Odor Control - First in the world, patented hydrogen fuel cell powered odor control system.

One Shot "Touch Free" Soap system -the first successful touch free soap system offering a luxurious hand washing experience while controlling cost.

Microburst Odor Control system- two unique refill concepts based on highly concentrated formulations which began the shift from being a dispenser focused company, to a company focused on unique refill system, resulting in a stronger ongoing "through put" sales.

Defined the "go to market" strategies for the business.Developed multi-channel distribution strategies utilizing a combination of paper/jan-san supply, industrial supply, food service, service companies and OEMs to maximize penetration in prioritized market segments.

Created "Auto Access", a direct marketing program which delivered an 18% appointment hit rate, and significant demand creation.The average "opportunity pipeline" exceeded $2,000,000.

Directly responsible for 25% of Technical Concepts' revenue through large OEM customers including; Kimberly Clark, Ecolab, Stockhausen, and Sloan.

• Various Sales, Marketing and Product Development leadership roles.