Operations / Project / Account Resourceful manager and leader with impressive business and sales acumen, strengthened by exemplary customer service and staff development capabilities Track record for generating revenue and profit growth for companies within retail sector through effective market research, identification of lucrative businessopportunities, and maximizing of operational efficiencies and cost control. Proven ability to recruit, train, and mentor talented staff, achieving optimal productivity by setting clear performance expectations. Adept at cultivating long-term, industry-driven partnerships and creating / controlling operating, sales, and marketing budgets. Proficient in planning and executing special projects and product introductions. Strong background in retail settings, but with skills / attributes well suited to diverse sectors. Operations Management / Leadership Key Business Partnerships Product Development / Promotion Project Planning / Management Strategic Planning / Tactical Execution Process Improvements / Cost Control Financial Analysis / Management P&L / Cash Flow Projections Staff Recruiting / Training / Coaching Customer Service / Support
Microsoft Office Suite * Peachtree * Teleflora DOVE Network * Aldelo
General Manager January 2012 to January 2015SWIRLY'S － Valencia, CA
Store that provides self-serve yogurt, smoothies, coffee, and related products.
Directed all business operations for store, including budgeting, inventory control, financial administration, and customer service.
Recruited, trained, and supervised up to 10 staff with focus on achieving optimal productivity.
Adhered strictly with government and industry-recognized health and sanitation requirements.
Performed strategic planning and reviewed / revised policies and procedures as applicable.
Ordered food products / supplies and ensured safe, healthy, and secure environments for customers and staff.
Strengthened staff capabilities and confidence through targeted sales and customer service training, as well as setting clear performance expectations.
Promoted positive, respectful store atmosphere, prioritizing need to provide exceptional food and service to all customers.
Utilized analytic and problem solving skills to anticipate / avoid or resolve unproductive or potentially compromising situations.
General Manager January 1995 to January 2012FRANCO FLORIST － Montebello, CA
Top-producing florist company in Los Angeles, offering specialty flower arrangements for range of clientele and occasions.
Charged with guiding all operations, such as financial administration / control, staffing, marketing and business development, and product management.
Prospected for and generated new clients, as well as upselling existing accounts.
Recruited, trained, and coached sales staff to optimize revenues and achieve repeat and word-of-mouth business.
Managed P&L through inventory control, introduction of process improvements, and effective expenditure tracking.
Completed wide range of reporting and other documentation.
Controlled work flow by assigning staff to operations and projects as needed.
Held accountable for delivery logistics, identifying and executing routes and schedules to optimize efficiency, while maintaining high quality performance.
Enhanced company's reputation and brand within highly competitive marketplace by cultivating productive, trustful relationships with key industry stakeholders and effectively managing client relations through targeted presentations and ongoing contact to identify emerging issues.
MICHAEL FRANCO * Page 2 * email@example.com Franco Florist Continued.
Demonstrated impressive creativity in designing and promoting new and customized floral arrangements and related products, resolving complex technical issues and facilitating client purchases by assisting with budget restrictions.
Performed market research to determine public perception of products and services, critical to effective strategic and business planning.
Utilized Teleflora DOVE Network to manage buying and selling of goods online and Peachtree to prepare / process timecards and payroll.
Expanded revenues by promoting new products through range of marketing initiatives, including direct mail campaigns.
Maximized profits through targeted staff sales training / coaching, concise pricing, and introduction of operational efficiencies and cost control.
Attracted 10 large vendor accounts offering favorable conditions.
District Manager January 1994 to January 1995AUTOMATIC DATA PROCESSING ADP － Van Nuys, CA
Company that provides comprehensive payroll services, employee benefits administration, and human capital management solutions for diverse clientele.
Led seasoned team of partner managers and account coordinators in marketing and selling company's payroll data processing solutions to clientele.
Prospected for new clients and upsold established clientele on new products and services.
Served as liaison between clients and set-up teams.
Negotiated prices and terms of sale and service agreements with clients and maintained regular after-sale contacts to identify / resolve problems and provide ongoing support.
Managed segmenting, cleansing, and maintenance of client and prospect database contacts to nurture marketing efforts and sales calling strategies.
Cultivated strong relationships with prospective / current clients by performing targeted needs assessments to identify optimal payroll solutions.
Increased effectiveness of account sales calls by developing competitive comparison tables of Easypay and Softpay product pricing, fees, ratings, category, and performance.
Achieved impressive goal of contacting at least 100 new and existing customers weekly to discuss new products and services.
Efforts resulted in sales volume increase of $100K in new business accounts in Burbank and Glendale territory.
Established and strengthened relationship with Bank of America in promoting ADP's offerings, conducting joint sales calls with current clients and Bank of America's customers.
Recognized for producing highest sales in Softpay product during initial 3 months of roll-out by earning Achievement award.
Career Note: Manage commercial and residential properties as part of Franco family estate (2015-Present), maximizing rental income, while minimizing expenses through effective planning.
Maintain building systems by contracting for maintenance services and supervising repairs.
Control bookkeeping / accounting, disperse legal documentation, and assist in marketing efforts and budget processes.
Perform background checks and contribute to leasing process.
Bachelor of Science : Business Administration and Management MarketingCalifornia State University at NorthridgeBusiness Administration and Management Marketing
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