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Franchise Sales Marketing Manager Resume Example

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FRANCHISE SALES MARKETING MANAGER
Summary
Marketing Manager accomplished in all aspects of campaign development, including  list selection, email, social media, event planning, marketing and production.
Highlights
  • Enthusiastic team player
  • Digital advertising
  • Advertising Negotiations
  • Trade shows Coordination
  • Project management
  • Self-directed
  • Direct marketing campaigns
  • Account management
Experience
07/2014 to Current
Franchise Sales Marketing ManagerRegal Cinemas Corporation - Greenville , SC

  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. 
  • Collaborated with marketing and communications teams on standardization, design and production of marketing materials. Promoted brand awareness through SEO optimization and attractive web design.
  • Planned and negotiated media buys, including TV, radio, print and digital. Designed and created marketing collateral for sales meetings, trade shows and company executives. 
  • Managed the in-house advertising program consisting of print and media collateral pieces. 
  • Coordinated pre-show and post-show activities at trade shows.   
  • Planned and managed budgets in excess of $900,00.
02/1753
Meeting & Conference Logistics CoordinatorACT Inc - City , STATE
  • Supported senior staff as needed in monitoring project based timelines, budgets, and deliverables  
  •  Oversees event strategy; overall responsibility for all logistical planning and operations of clients' meetings, conferences, and events
  •  Arrange meetings, conference calls, and visits for multiple team members in our department
  • Provided a full range of support services for the Vice President, in charge of document preparation, confidential file management, supply ordering, and preparation of packets for meetings and presentations
  • Streamlined all event processes, including registration, budget management, planning, external communications, shipping, supply management, event calendar tracking. This streamlining produces time and cost savings 
  •   Negotiated and managed contracts with sub-contractors and vendors
  • Responsible for maintaining inventories of brand collateral​
Marketing and Sales CoordinatorAmeriQual Group, LLC - City , STATE

• Develop, implement, and champion all marketing promotional strategies and marketing campaigns by composing written marketing materials, conducting market research, and developing sales reports.

• Responsible for identifying customers' needs and wants for new products and services.

• Instrumental in developing Market Street Meals brand from inception through launch distributed across multiple retail outlets.

• Selected as project team member to create client–based portfolio for Middle East market. Executed comprehensive cultural and military research resulting in driving international capabilities

• Orchestrated and attended tradeshows from planning though travel arrangements, advertising, marketing materials, and promotional items. Work collaboratively with developers, advertisers, and production managers to market products and services.


Education
2010
Bachelor of Science: Elementary EducationUniversity of Southern Indiana - City, State, USA
2005
Bachelor of Arts: Advertising and Public RelationsUniversity of Southern Indiana - City, State, USA
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Resume Overview

School Attended

  • University of Southern Indiana

Job Titles Held:

  • Franchise Sales Marketing Manager
  • Meeting & Conference Logistics Coordinator
  • Marketing and Sales Coordinator

Degrees

  • Bachelor of Science : Elementary Education
    Bachelor of Arts : Advertising and Public Relations

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