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Founder/VP Marketing Resume Example

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FOUNDER/VP MARKETING
Marketing & Development Executive

Innovative business leader combining marketing, product development and sales talent with high-caliber management skills. Results-driven visionary with proven success establishing a lasting presence in new markets, identifying growth opportunities and initiating strong business alliances. Thrives in dynamically changing environments requiring excellent judgment, team building and focused decision making. Eloquent speaker and writer with a gift for translating the value of ideas.

Skill Highlights
  • Strategic Business Planning
  • Product Development
  • Project Management
  • Market Research & Analysis
  • Corporate Communications
  • Social Media
  • Licensing & Branding
  • Start-Up Expertise
Core Accomplishments
  • Developed and launched high-tech RFID baking system bringing innovative solution to explosive gluten-free market
  • Introduced and managed life cycles of 80+ consumer products
  • Led marketing team responsible for Target and Walmart Vendor of the Year Awards
  • Voted "Best Marketer of the Year" by Salton sales force
  • Managed Melitta brand license for coffee electrics growing business from $5M to $30M in 4 years through innovation and cross-promotions with licensor
  • Transitioned domestic product line to China resulting in 20% sales growth and 15% margin improvement in 18 months
  • Spearheaded strategic marketing alliance with Kellogg's gaining brand exposure and placement at mass and grocery; stock rose 4 points on news
  • Patent holder/developer/marketer of 3 products generating $200M sales
  • Increased category market share from 26-42% with intro of first cool-touch griddle
Professional Experience
Founder/VP MarketingOct 2009 to Mar 2015
Bready North America, Inc. － Columbia, MO
  • Launched distributor of high-tech RFID baking system aimed at gluten-free market
  • Led development, sourcing and positioning of machine and 20 dedicated mixes introducing "fresh” solution to consumers and food service industry
  • Generated 17 original trademarks for mix varieties
  • Created web-based B2B and consumer continuity program
  • Signed leading food service company (Compass Group) to adopt Bready program at 175 campus dining operations
  • Planned major product introductions at International Housewares Show, National Restaurant Show and gluten-free expos
  • Introduced derivative mixes to grocery, selling in to 300+ storefronts including Schnucks, Hy-Vee and Lucky's Market
PresidentJun 2005 to Current
Smith-Berry & Associates, LLC － Columbia, MO
  • Founder/Principal of product development and branding firm helping inventors, factories and suppliers bring new products to the Housewares Industry
  • Develop business plans and implement marketing strategies
  • Perform competitive analysis and market feasibility studies
  • Spearhead patent applications and design projects
  • Source products from China, working with factories to contain cost, add value and ensure quality
  • Develop website content, advertising, sales tools, collateral
  • Plan PR and trade events for new products
  • Clients: Whirlpool (Appliances), Homedics (Home Health), Melitta USA (Coffee), Salton (Housewares), Riedel Marketing Group (Consumer Research), Viking Enterprises (IP/Entrepreneurial), Superior Electrics (Kitchen Appliances), Firefly Marketing, Landmark Bank
VP Marketing & Product DevelopmentJan 2000 to May 2005
Salton, Inc. － Lake Forest, IL
  • Promoted from Director of Marketing to VP 18 months after acquisition of Toastmaster by Salton, $900M marketer/distributor of leading housewares brands
  • Led 8-member marketing team responsible for growth and profitability of Toastmaster, Melitta, Farberware and Breadman brands, generating $250M annual sales
  • Managed license for Melitta brand coffee electrics introducing new products, packaging and sales programs leading to 8-SKU penetration at Target and growth of annual sales from $5M to $30M
  • Led Toastmaster re-branding and product initiative resulting in 23% growth in market share
  • Directed external resources for product design, merchandising and advertising
  • Negotiated licensing contracts and maintained robust partnerships with IP and brand licensors
  • Developed and managed multi-channel brand strategies
  • Created names, logos and style guides for 15 registered trademarks
Education
Bachelor of Journalism1979University of Missouri － Columbia, MO
Select One

Writing & Social Media Courses 

  • Your Captivating Book (Writing Mentorship Program, 2013)
  • Your Brave New Story (Writing Intensive, 2013)
  • Artmark (Website and Social Media Platform Development, 2014)
Leadership & Affiliations
  • Talking Umbrellas, Founder/Blogger (www.talkingumbrellas.com)
  • Greater Missouri Leadership Foundation, Board of Directors
  • Chamber of Commerce, Women's Network Steering Committee
  • Assoc. of Home Appliance Manufacturers, Business Data Committee
  • Bread Machine Industry Assoc., President & Co-Founder
Skills

MS Windows, Powerpoint, Word Press, Mailchimp, Constant Contact, Twitter, Tumbler, Sound Cloud, Copy Writing (Infomercials, Packaging, Speeches, Annual Reports, Ad Campaigns, Social Media, Blogs, Educational Videos, Instruction Manuals)

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Resume Overview

Companies Worked For:

  • Bready North America, Inc.
  • Smith-Berry & Associates, LLC
  • Salton, Inc.

School Attended

  • University of Missouri

Job Titles Held:

  • Founder/VP Marketing
  • President
  • VP Marketing & Product Development

Degrees

  • Bachelor of Journalism 1979
    Select One

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