As the IM Communications & Reporting Lead, I will strategically support senior leadership and their all initiatives. Work effectively to develop and execute all IM plans. Collaborate with cross-functional teams to execute branding, deliver communication, educate and foster healthy relationships. Ensure that all mediums of communication are consistent with branding and content by focusing attention to detail and follow industry trends to stay current and maintain creative edge to maximize reach and optimization.
9+ years collaborating, creating and executing branding campaigns in local, national and global markets
Responsible for all web and advertising promotions and merchandising
Direct to consumer targeted initiatives
Leadership and communication
Experienced Presenter with breadth and depth to accommodate a variety of audiences
Sales and inventory management
Execute promotions designed to alleviate overruns and maximize profitability
Analyze work flow processes and ways to improve productivity and internal communications
Collaborated with marketing team to launch new product lines, and maintain quality initiatives and stay ahead of market trends through extensive research and product testing.
Created a fragrance line for Melaleuca in 2009, from conception to retail market.
Consistently hit marketing goals to advance brand and market share of Skin care and fragrance brands for Melaleuca.
Recognized for web promotion and execution monthly with successfully launching new products and exceeding marketing goals set by upper management.
Increased fragrance brand market share and overall holiday sales.
Hired as a contracted presenter for Melaleuca Conventions after leaving due to reputation and the affinity the Marketing Directors and VP's had for my talent and delivery of new information on product lines and application.
Opened Super Fly Fitness in January of 2013.
Awarded best Fitness Studio in Idaho Falls for 2015, by Idaho Falls Magazine resident poll.
Super Fly FitnessJanuary 2013 to CurrentFounder, Owner and Instructor Idaho Falls, ID
Created the first fully Suspension Fitness studio in the state of Idaho as well as was the first to bring the Global form of fitness known at Antigravity to Idaho. Trained and certified with the inventory in New York City.
Designed and Built my Studio.
Created and executed email campaigns to clients to promote new packages or seasonal offerings.
Designed Posters, Flyers, inserts, cards, and other marketing materials to promote brand and increase revenue and membership.
Hired, mentored, and collaborated with all contracted employees.
Responsible for development and execution of all print, web and social media marketing initiatives and campaigns.
Quarterly donated time, studio space, and monies to local non-profits to foster strength in community.
Northwest Cosmetics LabSeptember 2010 to April 2011Delectable Girl Account Brand Manager and Contract Consultant Idaho Falls, ID
Marketed all Delectable Brand products and led sales campaigns to assist national cheerleading teams fundraising efforts to sell Delectable Girl products and raise monies to pay for their competitions.
Traveled bi-monthly to set up at conventions and competitions both selling product and opportunity.
MelaleucaDecember 2005 to September 2010Assistant Brand Manager Idaho Falls, UT
Marketing and product development Nicole Miller Skin Care and Cosmetics.
Responsible for all education and training on new products within our department.
Collaborated with marketing team to delivered all communication for the brand via web and catalog.
Consistently met sales goals and maintained healthy inventory levels of products to ensure high quality of customer service.
Served on cross-functional teams to help other brand categories with initiatives.
Brand Manager for Fragrance and successfully launched 4 new fragrances for the company.
Corporate Gym instructor: providing wellness and inspiration for colleagues.
Cover Leadership CenterJanuary 1995 to January 1997Program Logistics Coordinator Process Analyst Provo, UT
Coordinated all the logistics for Covey Leadership 7 Habits workshops.
On location to assist presenter with any special workshop needs and ensure all sessions of the workshop were executed timely and effectively to deliver an excellent training and leadership experience for individuals or corporate clients.
Prepared all materials prior to workshop for the attendees and sent out confirmation letters and worked to address any concerns or accommodate any special needs.
As an employee attended training and was certified in the 7 Habits and First things First workshops.
Selected by Upper management and Arthur Anderson as part of a special team and promoted to the position of process analyst.
Researched and audit each internal department of Covey Leadership Center to edit out time wasting processes and maximize efficiency in order to prepare for the merger with Franklin and ensure a successful union into the new company brand Franklin Covey.
Brigham Young University1995Bachelors of Arts: Advertising with English EmphasisProvo, UTAdvertising with English Emphasis
All things active outdoors including: skiing, cycling, mtn.biking, running, tennis, golf, traveling and while I'm inside I enjoy yoga, weight training, reading, acting and writing.
Non Profit Positions held: Idaho Falls Ski Club- Publicity Chair 2014-present; Idaho Falls Symphony Fundraising Committee, Fall 2011-Summer 2013; Emcee Mardi Gras- Snake River Montessori School; Fame Mom- Sunnyside/Longfellow Elementaries.
Advertising and brand development, budgeting, copy writing, client relations, editing, educator and instructor, special events coordinator, fundraising, graphic art, illustration, instructor, inventory management, managing, marketing plans, market trends, marketing, media placement, media relations, merchandising, MS Office, negotiator, communicator, optimization, product development, public speaking, and sales.