Business Development and Operations Qualifications
Business Development and Product Management
Health and Wellness * Medical Clinics * Technology
Innovative business and marketing leader with 20+ years building and marketing hospital and physician-based weight loss and wellness centers. Well-versed in strategic and tactical phases of business and program development. Knowledgeable in discerning new business opportunities, financial management, building and supporting new products and services. Master of process improvements, particularly when adapting new technologies. Proven entrepreneur.
Extensive B2B and B2C marketing and sales experience, primarily with hospitals, physician offices, and converting over 7,000 prospects to active patients. Excellent at building strong, lasting client relationships.
Clear and focused entrepreneurial leader, driving seven digit annual sales. A collaborative team leader with excellent verbal and written communication skills to define and reinforce corporate vision, fulfill marketing and sales objectives, and shape business culture through positive, authentic, and well delivered messaging.
Strategic Planning & Budgeting
Public Speaking & Training
Writing & Editing
TQM & Process Improvement
Novartis Nutrition, Inc.
Louis Park, MN Account Executive - Health Risk Management.
Built lasting relationships with 25+ medical weight loss programs in hospitals and clinics nation-wide.
Regularly met/exceeded annual sales projections.
Consulted, coached, and assisted customers to reach their objectives.
Founder, General Manager, and Marketing Director January 2001 to January 2014
Solidly branded the businesses in Minnesota markets and online.
Developed strategic marketing plans and budgets.
Collaborated with external media resources to deliver compelling messaging on radio and TV, social media, and print.
Managed campaigns on time and on budget.
Built and maintained 3 company websites, SEO and SEM.
Articulate, confident presenter.
Conducted hundreds of sales consultations, public service seminars, and presentations to physician groups and business networks.
Created all content for marketing collateral and websites, medical protocols, patient materials, and legal documents.
Meticulous attention to wording, grammar, and FTC requirements.
Excellent editing and proof reading skills.
Self-financed and built all businesses from the ground up.
Directed logistics, technology, and operations for four clinics simultaneously.
Achieved profitability the first year.
Created and implemented annual business plans for multiple business lines (weight management and medical skin care).
Contracted to be a "model" clinic, trained and consulted with many other new start up weight loss clinics nationally.
Directly implemented and configured software to meet changing business needs, including accounting scheduling, website development, and e-commerce.
Supported LANS, servers, PC's and phone systems.
Adapted internal processes and practices to work with new technologies.
Midwest Weight Control, Inc..-Maple Grove, St.
Cloud, Eden Prairie, Woodbury, MN Medical weight management clinics providing comprehensive obesity treatment programs Personally established leading comprehensive medical weight management clinics in Minnesota and online, addressing disease management, behavior modification, nutrition education, and long term maintenance.
Led businesses to reach seven figure annual sales by treating over 7,000 clients.
Contracted by Novartis Nutrition to train and coach 20+ medical weight loss clinics, nation-wide.
Continuous Process Improvement Facilitator January 1993 to January 1996Novartis Nutrition, Inc - St. Louis Park, MN
Collaborated on newsletters, advertising, and marketing collateral for B2B2C.
Designed the first OPTIFAST® website.
Achieved seven digit sales budgets.
Conducted large group and 1:1 sales presentations.
Developed revenue proformas.
Trained clinic directors and medical staff in business development.
Assisted clients' planning and budgeting.
Recruited by the senior executive committee for a 3 -year initiative to increase efficiencies and quality, and decrease costs in the manufacturing plant and distribution warehouse.
Facilitated with ISO 9000 certification.
Manager January 1991 to January 1996Novartis Nutrition, Inc - St. Louis Park, MN
Information Systems Responsible for company-wide computer training and support, networks, and phone system.
Directed all aspects of software development for the Health Risk Management Division.
Authored and edited software and systems training manuals and documentation for employees.
Produced thorough requirements definitions and clear functional designs, following formal software development methodology.
Management Written Communications Managed expectations, progress, delivery, and training for development projects between IT professionals, department heads, employees, and external clients.
Managed programmers, systems analysts, network administrator, support staff and outside contractors.
Provided process improvement trainings for 45 employees.
Detailed work flow processes, identifying redundancies, and waste and opportunities for improvement.
Communications Led 3 cross-functional process improvement teams.
Tactfully presented areas of improvement to employees and department heads.
Presented findings and recommendations to management, which were then acted upon.
Product Manager January 1991 to January 1996Novartis Nutrition, Inc - St. Louis Park, MN
Managed the product development, marketing, installation and support of the OPTILINK® System, a proprietary clinic management application and national clinical outcomes database, installed in 250+ weight loss clinics.
Managed the programming, testing, user documentation, marketing, training, and remote support.
Database was used for published research in clinical journals.
B.S : Speech CommunicationUniversity of Wisconsin-River FallsSpeech Communication
M.A : Organizational CommunicationUniversity of MinnesotaOrganizational Communication
accounting, advertising, Articulate, B2B2, B2B, Budgeting, budgets, budget, Business Analysis, business development, Business Development and Operations, business plans, C, clinic management, coach, computer training, content, client, clients, Database, delivery, disease management, documentation, driving, e-commerce, Editing, entrepreneur, financial management, functional, General Management, Information Systems, ISO 9000, LANS, Leadership, team leader, legal documents, logistics, Maple, marketing, marketing collateral, marketing and sales, materials, messaging, network administrator, networks, newsletters, Operations Management, PC's, phone system, phone systems, presenter, presentations, processes, Process Improvement, product development, Product Management, Product
Management, program development, programming, progress, proof reading, protocols, Public Speaking, quality, radio, research, Risk Management, sales, scheduling, seminars, servers, skin care, software development, strategic, strategic marketing, Strategic Planning, user documentation, TV, TQM, training manuals, treatment programs, vision, website development, website, websites, written communication skills, Written