After founding and directing Fund the Nations, a 20+ employee apparel fundraising company responsible for over $30 million in fundraising since 2008 to help non-profits, adoptive families, and missionaries, Brian "Bubba" Crowder desires to use his creative giftings in areas of marketing, communications, leadership, and problem-solving to impact a company that's currently making a difference on a global scale.
Bubba strongly believes in "storytelling" as a marketing avenue. Every company, church, organization is telling a "story". Marketing & communications are simply all the ways that we tell that story in the most compelling way possible!
- Leadership Development - Story-Telling - Problem-Solving - Graphic Design | - Multi-Tasking - Brand Creation/Management - Marketing - Social Media Planning |
Creation:
- Created fundraising/design company to help people/families/organizations to raise money through creative, well-designed apparel that can be sold to their friends, family, classmates, co-workers, social media circles, etc.
- Responsible for over $30 million in fundraising 2008-present
- Negotiated contracts with print companies for printing/fulfillment of t-shirts
- Negotiated contracts with designers as company grew prior to hiring a full-time design team. Still negotiates contracts with freelance artists during busy times of year
- Made connections with blank apparel wholesalers and negotiated price points beneficial for FTN
- Made connections with blank apparel wholesalers and negotiated price points beneficial for FTN
- Connected with large non-profits/organizations/companies/churches
Marketing: (fundthenations.com, @fundthenations on Instagram.com)
- Created all branding from scratch: Logo, mark, wording, colors, etc.
- Pioneered company's "storytelling" mindset of social media & blogging
- Directs all social media efforts/strategies
- GIves direction to any ads, email campaigns, print material, stickers, banners, signage, etc. that get used for marketing purposes
- Coordinates and leads team at trade shows/conferences/marketing events
- Created simple and functional website
Design:
- Original & sole designer for company for first few years
- Designed over 10,000 t-shirts
- Works with key clients, large organizations & mega-churches to design apparel for their specific needs - Hired & trained current design team (5 designers + contract freelance during busy seasons)
- Designs any non-t-shirt needs such as marketing pieces, logos, etc.
Leadership:
- Created every job role and then department/leadership tier within company
- Gives leadership to 24 full time staff and several rotating contract staff
- Plans & Manages $6.5 million annual budget
- Hired leadership positions such as Fundraising Director, Creative Director, and Financial Director (CFO) - Implemented healthcare, retirement, vacation days, etc. into company policy
- Wrote & manages company's staff handbook/policy
- Gives daily leadership to team, problem solving + casting vision for the future
- Created Design/Branding company to use to help businesses, organizations, and non-profits to better tell their story in a more aesthetically-pleasing way
- Leads team of 8 full-time creatives and rotating contract creatives
- Utilized connections through Fund the Nations to leverage creative/marketing relationships with client base
- Leads all major meetings with key clients to discuss brand strategy and next steps to share their business's story with their audience
- Led the vision of new projects for clients from gyms to healthcare to churches
- see website @ ftncreative.com
- Led large events (camps and conferences) across the country
- Trained and coaches team of 20-25 staff to accomplish various tasks
- Led leadership team (3-4 leadership staff) to ensure team goals were being met
- Maintained relationship with event site leadership (campus, hotel, conference center leadership)
- Worked marketing events across the country (Church conferences, etc) to promote SL events
- In charge of recreation (creation, design, building) for over 60k students and children per summer - Various other leadership duties associated with making camp happen
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School Attended
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