CLIENT: Treasury Wine Estates/Wolf Blass
CAMPAIGN: Here's to the Chase
CONTRIBUTION: Digital content strategy, stakeholder management, re-purposed ATL content for digital, part of the UX/UI team for content consumption Around new modular platform build, social media strategy and team oversight.
CAMPAIGN: Dream it be it.
CONTRIBUTION: Content strategy lead, created, wrote and pitched positioning deck including landscape analysis, white space. Created, sold through and produced a full suite of creative ideas to populate a content marketing platform for Barbie in Asia. Content spanned a weekly video web series, monthly podcast, posters for all career Barbies, infographic design style cards and articles. Hands on writing, production, hosting and casting of video and podcast series.
CLIENT: beyond blue
CAMPAIGN: Heads Up
CONTRIBUTION: Led community building efforts and messaging for LinkedIn Australia's #1 campaign of all time (as of 2016). Procured high profile partnerships and provided live commentary targeting the C-Suite. Oversaw multichannel publishing cadence and tone of voice across social posts.
CLIENT: Treasury Wine Estates/James Halliday
CAMPAIGN: 35th Anniversary Coldstream Hills Video featuring James Halliday
CONTRIBUTION: Produced this video as a surprise for Wine Critic Legend James Halliday. Wrote questions, organized contributors and oversaw all facets of production.audio and post production editing. Video was screened at the Wine Companion Awards And brought James to tears.
Dynamic content strategist highly skilled at positioning brands and expanding audiences through the creation of compelling branded content. Highly organized creative leader adept at writing and presenting integrated, go to market campaigns for a broad variety of clients, particularly in the field of entertainment. A hands-on, seasoned content professional with senior skills across writing, communications, UX/UI and production who bridges the gap between product and marketing.
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