(555) 432-1000,
, , 100 Montgomery St. 10th Floor
Professional Summary

Dynamic content strategist highly skilled at positioning brands and expanding audiences through the creation of compelling branded content. Highly organized creative leader adept at writing and presenting integrated, go to market campaigns for a broad variety of clients, particularly in the field of entertainment. A hands-on, seasoned content professional with senior skills across writing, communications, UX/UI and production who bridges the gap between product and marketing.

  • Content Strategy & Programming
  • Creative Leadership
  • Storytelling
  • Integrated Campaign Ideation & Execution
  • New Media & Business Partnerships
  • Innovation/Disruption
  • Content Marketing
  • High level Stakeholder Management
  • Cross functional Collaboration
  • Broad expertise across product, marketing and operations
RMIT Melbourne, Australia, Expected in 09/2020 Certificate of Business Administration/Management : Business Administration And Management - GPA :
Hollywood Film School San Francisco, Expected in 03/2010 Certificate : Film And Video Production - GPA :
  • Led community building efforts for LinkedIn Australia’s #1 campaign of all time, Heads up for beyond blue (as of 2016)
  • Led content strategy for Wolf Blass and their highly successful Here’s to the Chase Campaign
  • Led a team of developers and designers to win the carsales annual hackathon for an innovative project called Find My Keys. Built and presented an immersive experience A/V deck to the entire 400+ employee company
  • Facilitated a partnership with Roku as one of their first dozen channels. Created, built and successfully launched the channel culminating into millions of viewers and a 50% growth in online users over a two month period
  • TechStars Incubator Program Graduate
  • Created, produced and hosted one of the first dozen podcasts added to iTunes
  • Formulated partnerships with Audiovox and Walmart resulting in our original song being pre-loaded into more than a million consumer devices sold at Walmart
Work History
Publicis Groupe - Founder/Creative Content Strategist
Boulder, CO, 01/2015 - Current
  • Highly strategic creative consultancy spanning all facets of content creation and marketing
  • Create, pitch and oversee branded content campaigns across government, financial, banking, SAAS and entertainment industries
  • Wrote and produced workshops for a large, complex utility with conflicting interdepartmental KPI’s and agendas. Established and unified goals which ultimately led to an integrated levels of service playbook and a streamlined process.
  • Research, write and develop strategic positioning decks and go to market creative concepts for C-Suite Executives seeking board seat. Defined personal brand, landscape, white space and mission statement as well as multichannel social strategy, content efficacy review and publishing cadence recommendation. Increased board seat positions for one client by 75% within six months.
  • Cross functional collaboration with internal client teams across product, marketing, sales, UX/UI and creative
  • Collaboration and oversight of external creative and technical vendors including writers, photographers, directors, editors, casting directors, designers and developers
  • Extensive knowledge of audio program creation and production including podcasting and immersive experiences
  • Leverage consumer data to create and launch owned and earned digital campaigns
  • Writing, editing and verbal design specialization
  • Creative ideation sessions, content programming and publishing
JWT, Wunderman Thompson, Global Creative Advertising Agency - Creative Content Strategy Lead
City, STATE, 12/2014 - 11/2015
  • Initially hired as a consultant to lead communications and community building efforts for the Heads Up Campaign, a high-profile mental health in the workplace B2B campaign targeting the C-Suite. The Heads Up Campaign was Linkedin Australia’s most successful campaign of all time, generating an average CTR of 1.02%, 192% over the industry benchmark. I was subsequently offered a newly created role leading JWT’s new content division, Colloquial.
  • Created and pitched content marketing platform concepts for global brands such as Mattel and Treasury Wine Estates.
  • Write and present multi-platform, strategic content positioning decks
  • Content design and production oversight
  • UX/UI, site maps and user journeys across proprietary platform builds
  • Created, pitched and sold through multimillion dollar creative concepts to populate proprietary content marketing platforms
  • High level internal and external client relations and stakeholder management
  • Led digital content strategy for Treasury Wine Estates including their Here’s to the Chase Campaign for Wolf Blass and Coldstream Hills’ 35th Anniversary Video for James Halliday which premiered at the Wine Companion Awards.
  • Part of the UX/UI team for Wolf Blass Here’s to the Chase platform build.
  • Created and produced a wide variety of content including podcasts, videos, articles, animated infographics, content playbooks and sizzle reels as well as more ambitious projects such as music festival events and outdoor art displays.
  • Hired and managed in-house social media team of two
  • Provided creative oversight and editorial of external vendors including writers, directors, talent, casting agents and influencers
Carsales - Content Strategy Lead
City, STATE, 04/2014 - 11/2014
  • Originally hired as a consultant to perform a content audit and provide a holistic recommendation and go to market strategy for their startup brand, Pitchi. After a successful three months at Pitchi, a newly created role was offered at parent company carsales, Australia’s #1 platform to buy and sell cars.
  • Oversaw communications and content strategy for the company’s 13 brands including homesales and boatsales.
  • Wrote and implemented social media strategy across all owned channels.
  • Defined audience demographics and revised B2C content to have a more inclusive family-centric tone, rather than purely targeting a male dominated car enthusiast audience.
  • Wrote press releases, dealer newsletters and web copy
  • Won the company’s annual hackathon, leading a technical and creative team of engineers and designers. Created and pitched an immersive experience A/V deck to the entire 400+ employee company

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  • Hollywood Film School

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