Founder/Chief Storyteller Resume Example
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FOUNDER/CHIEF STORYTELLER
http://www.westgatecom.com
Professional Summary
Highly accomplished Vice President of Public Relations with expertise in marketing, business development, strategic planning, crisis management, media training, media relations, budget management, team building and client relationship management (from start-up to Fortune 500 with in-depth experience in both agency and corporate environments). Skilled at building and deploying strategic and tactical approaches in local, regional, national and global brand marketing. Demonstrated record of achievement in enhancing press and social media coverage, customer/stakeholder engagement and sales success.
Skills
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Work History
November 2008-CurrentFounder/Chief Storyteller | Westgate Communications, Inc | City , STATE
- Launched and manage a public relations consultancy focused on corporate communications, media relations, investor/stakeholder relations, crisis/reputation management, event planning, social media marketing and business writing services.
- Work with clients on day-to-day activities, managing public relations plans effectively, and drafting and implementing strategic communications programs within budget.
- Develop robust storytelling function with a focus on local, national and global media relations in support of integrated campaigns.
- Maintain a strong network of and meetings with key editors, producers and journalists across business, consumer and trade media to help guide strategy and the development of top tier story opportunities.
- Develop and edit high-quality materials including media POV's, press materials, fact sheets, bylined articles, trend analysis summaries, communications plans, executive correspondence, speeches, and presentations.
- Create social media strategy, development, and execution- advertising, influencer outreach, platform development, content creation, measurement, and analysis.
- Provide media training services for c-suite executives (1/2 and full day broadcast/print training programs).
- Extensive integrated brand marketing experience across many industries (see www.westgatecom.com).
June 2007-November 2008Vice President, Public Relations | MullenLowe U. S | City , STATE
- Developed fully integrated internal and external communications strategies for Mullen and Frank about Women (FAW) clients. Managed profitable account growth through expansion of work with existing clients and new business wins.
- Developed internal and external communications strategies/strategic roadmaps for brand growth and development. Directed media relations strategy across client accounts.
- Wrote and presented strategic, short & long-term PR plans. Clients included CSC (Computer Science Corp), CSX, BISSELL Homecare, Inc., Embarq, Ryka, Sealy and Wachovia/Way2Save. The Wachovia' Way2Save program, included comprehensive studies of American's saving habits, 11-city tour and resulted in 1 million new accounts and $700+ million in earned media value.
- Managed account teams in planning and developing programs (including fiscal management of client budgets and mentoring programs).
January 2004-May 2007Vice President, Public Relations/ Corporate Communications | Movielink | City , STATE
- Developed integrated corporate communications strategies for Movielink a start-up joint venture of Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros. Studios.
- Managed agency relationships and annual budget of $1.5M
- Represented company with Motion Picture Association of America on piracy and public relations strategy and policy.
- Developed partnerships/alliances with AOL, Comcast, and Time Warner promoting movie licensing deals.
- Served as press secretary for Movielink CEO, Jim Ramo (founder of DirecTV).
January 2002-January 2004Vice President, Public Relations/Corporate Communications | MediaLive International /Key3Media Events | City , STATE
- Developed Corporate Communications (internal and external) programs for world's largest IT tradeshow producer, serving more than 5,300 exhibiting companies, 1.3 million attendees, and more than 10,000 media/analysts through 40 events in 10 countries.
- Steered MediaLive's global communications strategy through NYSE delisting, event consolidations, facility closing/downsizing, Chapter 11 bankruptcy, successful emergence from Chapter 11, relaunch as private Company, leadership change and headquarters relocation.
- Managed department of 8 PR managers, several agencies, vendors, and independent contractors as needed. Responsible for annual budget of $3M.
Education
Bachelor of Arts: JournalismRoger Williams University, City, State
Natural Products Industry Brand Experience
Extensive experience in Natural Product Industry integrated communications. Companies/brands include:
- BSP Pharma
- Dr. King
- Fuller Brush Company
- Hempe
- Macalat
- Medicine Hunter
- Naturex (World's largest natural ingredient manufacturer)
- Procter & Gamble
- Real Food Moms
- Reserveage Organics
- SmartyPants Vitamins
- Unilever
- And numerous best-selling health and wellness book authors
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Resume Overview
School Attended
- Roger Williams University
Job Titles Held:
- Founder/Chief Storyteller
- Vice President, Public Relations
- Vice President, Public Relations/ Corporate Communications
- Vice President, Public Relations/Corporate Communications
Degrees
- Bachelor of Arts : Journalism
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