Founder, Chief Sales & Marketing Officer Resume Example
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FOUNDER, CHIEF SALES & MARKETING OFFICER
- linkedin.com/in/alemerick/
- alemerick.com
- valuemapping.com
Summary
Masterful communicator able to simplify complex data and information through an innate ability to dissect problems, develop solutions, and clearly articulate strategy and execution. Over 25 years leading and consulting marketing, culture, and operational performance and strategy across multiple industries within Fortune 500, small business, start-up, and non-profit sectors. Defined expertise collaborating across organizations to enhance service, grow culture, and drive sales growth. I am seeking an operational leadership role with an organization that values people, promotes innovative passion, and will value the combination of flexibility and precision of my skills and the energy of my positive approach.
Unique Value
- Relationships and Communication: Building rapport and authentic connections is like breathing for me and I am able to bridge those connections across complex networks to accelerate the genuine exchange of ideas and knowledge.
- Complex Problem Solving: Leveraging my innate emotional intelligence and diagnostic skills, I possess the capacity to absorb vast amounts of data and then cohesively translate it into simple and consumable ideas which can be easily understood.
- Creative Visualization: A visual thinker, I am able to leverage decades of creative development, talent performance, and improv training to help others more vividly visualize ideas, process, performance, and outcomes.
Work History
Founder, Chief Sales & Marketing Officer01/2016
to Current
365 Retail Markets – Troy , MI
365 Retail Markets – Troy , MI
- Pioneered patent-pending value communication platform to align and articulate people, product, and service value for sales, marketing, HR, and operation's teams
- Designed company marketing, sales, and client services strategy resulting in over $500K in revenue in first three years of start-up launch and a 50% client retention rate
- Built partnerships with internal sales, finance, and operations teams to streamline processes and maximize service delivery
- Trained and mentored team members on performance strategies and customer service techniques
- Provide strategic counsel to client marketing, operations, HR, and sales leadership on communication of the value of quality service and process improvement
- Partner with technology vendors to improve the customer experience, while reducing marketing and measurement costs through automation
Founder, Chief Strategy Officer01/1995
to Current
Al Emerick Productions, LLC – City , STATE
Al Emerick Productions, LLC – City , STATE
- Launched new brand-consulting model during advertising industry transformation leveraging media, community, and industry relationships to build company brand to 15M+ impressions while generating more than $5M in revenue
- Developed over 500 client marketing, advertising, and communications strategic plans monitoring project and company operating budgets including labor, service, and delivery costs
- Managed production order flow, capacity, and management systems and processes in the production of more than 12,000 TV commercials, speaking and presentation before over 500,000 people, and voicing of more than 10,000 audio productions and commercials
- Collaborate closely with cross-functional client business units and advertising agencies to conceive and launch product and service marketing initiatives and campaigns
- Develop, document, and manage client service procedures, policies and standards
Vice President Of Marketing And Communications02/2008
to 03/2014
Hospital Physician Partners – City , STATE
Hospital Physician Partners – City , STATE
- Senior executive responsible for leading company re-branding through two acquisitions ascending to #3 market leader and growth from $130M to $335M in revenue
- Built a new department managing a team of five, while developing and leading national marketing and communications strategies for clinical management and recruiting market segments in 20+ markets with fiscal management of $2.5M annual budget
- Partnered with sales and HR leadership, implementing Net Promoter Score communication strategies leading to 40% client retention increase and 30% increase in employee satisfaction
- Built cooperative and cross-functional marketing and recruiting platform to increase sales efficiencies, document customer marketing and service engagements, analyze data and performance statistics to drive accountability and future business decisions
- Led change management communication initiatives through three mergers and acquisitions advising HR, clinical, and executive leadership teams
Director of Strategy and Client Development03/2005
to 03/2007
Improv Jacksonville – City , STATE
Improv Jacksonville – City , STATE
- Created region's first improvisation-based leadership and organizational development curriculum establishing and managing growth strategy for training and development division
- Created and led client onboarding and service model to monitor and measure service delivery, performance against goals, billable hours, and client satisfaction
- Designed and delivered improv-based training curriculum for operations, HR, marketing, and sales executive teams across service-based industries including retail, healthcare, insurance, and technology
Skills
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Education
Executive MBA: Leadership DevelopmentJacksonville University-
City,
State
Bachelor of Arts: CommunicationsJacksonville University-
City,
State
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Resume Overview
School Attended
- Jacksonville University
Job Titles Held:
- Founder, Chief Sales & Marketing Officer
- Founder, Chief Strategy Officer
- Vice President Of Marketing And Communications
- Director of Strategy and Client Development
Degrees
- Executive MBA : Leadership Development
Bachelor of Arts : Communications
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