Founder, Chief Marketing Officer Resume Example
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FOUNDER, CHIEF MARKETING OFFICER
- linkedin.com/in/alemerick/
- alemerick.com
- valuemapping.com
Summary
Intuitive and richly creative marketer and communicator able to easily connect with people and systems to solve problems and drive growth. Heavily engaged leader in the northeast florida community with over 20 years of marketing, communications, and advertising experience. Defined expertise leading internal and external healthcare marketing strategy, while collaborating across communities to build brand and drive sales growth. Seeking a marketing leadership role with an organization that values people, promotes innovative passion, and will value the flexibility and precision of my skills, while appreciating my positive, energetic approach.
Unique Value
- Relationships and Communication: Building rapport and authentic connections is like breathing for me and I am able to bridge those connections across complex networks to accelerate the genuine exchange of ideas and knowledge.
- Creativity: My 360 creative perspective stems from a unique application having investigated, written, designed, performed, and evaluated brand messaging in more than 35,000 applications across multiple platforms
- Complex Problem Solving: Leveraging my innate emotional intelligence and diagnostic skills, I possess the capacity to absorb vast amounts of data and then cohesively translate it into simple and consumable ideas.
Work History
Founder, Chief Marketing Officer01/2016
to Current
365 Retail Markets – Troy , MI
365 Retail Markets – Troy , MI
- Pioneered patent-pending value communication platform to align and articulate people, product, and service value for sales, marketing, HR, and operation's teams
- Designed company marketing, communications, and brand strategy aligned with sales goals and brand awareness resulting in over $500K in revenue in first three years of start-up launch
- Grow, manage, and measure ROI for brand voice and content strategy across all digital and media channels including website, social media, print, and broadcast
- Develop and manage media, community, and influencer relationships to promote brand locally, regionally, and nationally
- Research, then develop and execute live and virtual events, meetings, and seminars
- Interview customers to build case studies and video testimonials, for referral sales and marketing
Founder, Chief Strategy Officer01/1995
to Current
Al Emerick Productions, LLC – City , STATE
Al Emerick Productions, LLC – City , STATE
- Launched new brand-consulting model during advertising industry transformation leveraging media, community, and industry relationships to build company brand to 15M+ impressions while generating more than $5M in revenue
- Developed over 500 client marketing, advertising, and communications strategic plans and campaigns across retail, corporate, and non-profit sectors; developing internal and external communications including content messaging, audio, video, and digital production, and live and virtual events
- Co-produced and appeared in more than 12,000 TV commercials, spoke and emceed before over 500,000 people, voiced more than 10,000 audio productions and commercials, and have garnered over 1M social media impressions
- Created, communicated, and produced more than 1000 brand stories and campaigns for live and virtual events, broadcast, and social media
- Collaborate closely with client business units and advertising agencies to conceive and launch product and service marketing initiatives and campaigns
Vice President Of Marketing And Communications02/2008
to 03/2014
Hospital Physician Partners – City , STATE
Hospital Physician Partners – City , STATE
- Senior executive responsible for leading company re-branding through two acquisitions ascending to #3 market leader and growth from $130M to $335M in revenue
- Designed and led the implementation of clinical recruitment marketing and advertising plans in coordination with clinical operations and recruitment teams
- Led the execution and ROI measurement of all social media, live, and virtual event strategy and content creation, advertising campaigns, and media relations
- Directed multi-channel internal and external communications for more than 30 clinical and billing executive and operations business units
- Developed marketing literature as well as plan and conceptualize the development and execution of print and media campaigns in accordance with corporate and HIPAA guidelines
- Led change management communication initiatives through three mergers and acquisitions advising HR, clinical, and executive leadership teams
Director of Marketing and Community Education03/2005
to 03/2007
Hubbard House Inc. – City , STATE
Hubbard House Inc. – City , STATE
- Led agency re-branding resulting in 200% increase in agency profile, recognition, and awareness
- Developed and managed local, regional, and national media contacts and relationships serving as agency spokesperson with CEO
- Developed strategic partnerships within healthcare, civic, and business communities to launch one of Florida's first male bystander intervention programs
- Designed the agencies first corporate communications plan and strategy to ensure adherence and protection of brand assets and messaging
Skills
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Education
MBA: Leadership DevelopmentJacksonville University-
City,
State
Bachelor of Arts: CommunicationsJacksonville University-
City,
State
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Resume Overview
School Attended
- Jacksonville University
Job Titles Held:
- Founder, Chief Marketing Officer
- Founder, Chief Strategy Officer
- Vice President Of Marketing And Communications
- Director of Marketing and Community Education
Degrees
- MBA : Leadership Development
Bachelor of Arts : Communications
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