Senior Marketing and Communications Strategist with outstanding presentation, communications and team management skills. High-energy, results-oriented leader who has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older products.
Founded Girlpower Marketing, one of a handful of marketing/PR firms in the U.S. that specialize in the marketing to women space. Recognized nationally for developing brand campaigns that resonate with female consumers.
Instrumental in the innovation of service offerings and practice specialties that helped establish the agency as one of the nation's most creative and best managed mid-size public relations firms. Responsible for account wins including United Airlines, Procter & Gamble's Babycare Division, Old Spice, Metamucil, Hoover, Siemen's Home Appliances, BabyFirstTV, American Suzuki Motorcycles and Hilton Hotels.
Formulated a comprehensive business plan complete with clear and actionable sales goals and targets. Researched market competitors and industry trends to identify potential new products and services.
Leveraged social media platforms to promote business and engage potential clients.
Utilized social media platforms, including GirlTalk blog to create reputation as national thought-leader in the marketing to women space. Became recognized for expertise in both the mom and boomer women's markets.
Client projects have included the launches of Little Einsteins (co-branded with Disney), 8th Continent Soymilk and Seneca Snacks Oatmeal & Fruit.
Creative force behind many award-winning campaigns, including the international delivery of the first Boeing 777 to United Airlines, launch of XM Satellite Radio, Ivory Soap's Search for the Next Ivory Baby, and the premiere of Buena Vista Television's Honey I Shrunk the Kids.
Led team of 55 through the planning, strategy and execution of the Shuttle by United launch, United Airline's short-haul, west coast service. Service launched in nine markets within 3-1/2 weeks of project activation, resulting in media placements with CNN, USA Today, "ABC Evening News," and "CBS This Morning."
Developed and launched innovative business practices as part of senior leadership team, including the use of Deming quality methods to streamline work flow and enhance results while reducing costs per hour for clients. Supported and managed the introduction of humanistic philosophies in the workplace, resulting in consistently high staff satisfaction and retention.
Responsible for the development and execution of marketing programs designed to support direct sales and food & beverage for 5-star hotel.
Responsibilities included creation of annual advertising budget, crisis communications, liaison to VIP visitors, radio/television promotions, on-site filming, media relations and direct mail.
Provided account service and events execution for such accounts as Coca-Cola, Tomy Toys, General Electric, Disneyland Hotel, Westinghouse and M&M Mars. Coordinated logistics of U.S. Ski Team and U.S. Swim Team sponsorships for 1984 Olympics.
PRSA Silver Anvil Awards (Public Relations Society of America)
United Airlines, "Inaugural Delivery of Boeing 777"
PR Week Awards - Entertainment Media Campaign of the Year
SABRE Awards (Superior Achievement in Branding and Reputation)
CIPRA Awards (Creativity in Public Relations)
United Airlines, Procter & Gamble (Ivory, Pampers, Old Spice, Metamucil, Pert), Disney Interactive, Buena Vista Television, XM Satellite Radio, Hilton Hotels, Taco Bell, Hoover,American Suzuki Motor Corporation, Kashi, Polaroid, Seneca Foods, Karen Neuburger, 8th Continent Soymilk, Siemens, University of Phoenix, Stremicks Heritage Foods, BabyFirst TV, Four Seasons Hotels & Resorts, Enova Oil, Polaroid.
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