Over the past years of being a small business owner I have gained the knowledge, experience, and skill set that has molded me into a 'Jack of all trades'. This skill set ranges from people management and team building to brand building a company. The reward for mastering these skills is that I have been able to run a successful, profitable business. Running a business also relies heavily on teamwork. I believe thriving in one's given position is the key to the businesses overall success. I can be the head chief if needed, but just like any chief once was, they began as an Indian working with all the members of the tribe.
Microsoft Office Suite expert
Electronic logo design
Logo and business card photography
Brochure and newsletter formatting
Knowledge of book design
Creative and artistic
Strong design sense
12/2011 to Current
Founder and President of OperationsON1 Cycle� － Sarasota, Florida
Founded the first indoor cycling, barre and TRX studio in Sarasota County Developed the business plan for ON1 Cycle� Responsible for the day to day operations of the business; including staffing, training, scheduling, payroll, accounting, customer service, and everything back-office.
Communicated with leasing company and attorneys during negotiations of the lease Communicated daily with all parties in designing and building the studio, logo, and business concepts Responsible for app development, website design, as well regular updating Responsible for brand consistency and recognition across all deliverable online marketing, social media, messaging, and content.
Including designing ads for both (print & digital), email blasts via constant contact, website, and videos.
Mastered the technique of social media, press releases, marketing design and targeted market areas.
Very accustomed to WordPress, Google Ad Words, PPC analytics, and the driving force behind SEO.
Educated and familiar with all e-commerce and woo-commerce platforms.
Designed entire online apparel store for ON1 Cycle via Shopify.
Currently partnering with ON1E clothing in selling our apparel line.
Procured a registered trademark for ON1 Cycle�.
Licensed ON1 Cycle� to Shapes Fitness for Women, which is located in Brandon, FL in December of 2014.
05/2009 to 10/2010
Insurance Agent Independent ContractorWaldorff Insurance and Bonding
1 year 6 months) Gainesville, Florida Area Specialized in commercial lines of insurance and surety bonds Marketed, advised, and presented commercial lines insurance policies to clients ranging from the industrial industry to main street businesses.
Focused on surety bonds in the construction industry.
Analyzed and gathered data to report any risks.
Reviewed prospects financial statements to ensure they are receiving proper coverage.
02/2007 to 07/2011
Director of Marketing and Business Development
4 years 6 months) Gainesville, Florida Developed the implementation of the brand strategy.
Developed the marketing strategy for new and existing projects and events Oversaw the implementation of the Marketing strategy - including campaigns, events, digital marketing, and Public Relations.
Worked closely with the sales team and other employees; enabling them to meet their quotas and sale objectives by providing them with appropriate tools, materials.
Guided the day to day activities of the marketing team.
Ensured that the marketing objectives were implemented by the marketing team.
Worked closely with the product management team to define marketing materials and programs.
Managed social media presence and direct programs to improve social media reputation and recognition.
Developed, designed, and delivered marketing and communications strategies for 101 MG.
Kept up with the analysis of the competitive environment and consumer trends of the hospitality industry Responsible for all large project events, whether offsite or onsite.
Responsibilities include, management, preparing proposals, promotions, ordering, budgeting, along with staffing a team of 15 for every project.
When I assembled a team for any event or function, I always made sure to succeed or at least meet all quarterly, semi-annual, and annual projected goals.
I was blessed to have recruited such a great team, and I couldn't have done without them.
Every project I was assigned, I always implemented the appropriate vision to make it a success on all ends.
As Director of Business Development and Marketing, it was my responsibility to not only impress the owners, upper management, future investors, but also every single customer I came in interaction with.**.
07/2004 to 04/2007
Senior Account Executive Independent ContractorBroad Beach Media
2 years 10 months) Gainesville, Florida Area Performed market research for the North Florida Business Report, Welcome magazine, INsite magazine, Gainesville Survival Guide, Navigator, and Gator Super Savers.
Responsible for targeting not only the clients that are featured in each publication, but also the readers.
Created and implemented a new distribution system.
This helped drive in new business, keep existing business, and ultimately make each publications readership continuously grow.
Provided clients with overall guidance on advertising strategy, ad layout and design.
Consulted collaboratively with major accounts to provide the best possible return on investment.
Maintained critical on-time delivery deadlines.
Achieved new sales contracts by reviewing marketing strategy with each customer.
Bachelor of ScienceUniversity of Florida
B.S: Hospitality and Event ManagementHospitality and Event Management
Top of Form Bottom of FormVolunteer - Alachua County Boys and Girls Clubs of America May 2005- August 2005 Assisted and correspond with the youth sports director in organizing basketball, football, and indoor soccer leagues. Mentored youth, as I shared stories about my upbringing and life lessons. Event Coordinator and Event Manager Committee Cystic Fibrosis Foundation March 2012-March 2013 65 Roses Golf Tournament for Cystic Fibrosis Event Committee
Volunteer Experiences and Causes Top of Form Bottom of FormVolunteer - Alachua County Boys and Girls Clubs of America May 2005- August 2005 Assisted and correspond with the youth sports director in organizing basketball, football, and indoor soccer leagues. Mentored youth, as I shared stories about my upbringing and life lessons. Event Coordinator and Event Manager Committee Cystic Fibrosis Foundation March 2012-March 2013 65 Roses Golf Tournament for Cystic Fibrosis Event Committee