Winter Park High School Crew Board of Directors, March 2015-Present
First United Methodist Church Winter Park, Communications Committee
2009-2013
Founding Member
Winter Park YMCA Grand Opening Planning Committee, 2011
Visit Orlando Public Relations Committee, 2004-2010
New Hope for Kids, Board of Directors, 2004-2007
Graduate, Leadership Orlando Class of 63
October 2003
Home Builders Association of Metro Orlando "Bright Idea Award" 2002
Expertise
Highly skilled communications & public relations professional
Communications strategy, planning and execution
Managing and directing media relations (emergent, strategic and crisis)
Superior verbal and written communications
Brand development and management
Leadership and Team Management
Corporate Spokesperson
Work History
Founder and President, 01/2009 to Current Amedisys Home Health Services – , ,
Developed and executed strategic public relations and marketing initiatives for a variety of clients and industries including hospitality, tourism, transportation, real estate, legal services and not-for-profits.
Developed messages and strategies to raise brand awareness among customers and stakeholders.
Identified and leveraged positive publicity opportunities and managed crisis communications.
Media trained key executives and developed crisis communications plans and protocol.
Developed and implemented social media strategies and tracked successes.
Wrote and distributed local and national press releases and media alerts.
Served as media liaison cultivating media relationships, locally and nationally, and acted as corporate spokesperson for select clients.
Director of Communications, 06/2015 to 07/2017 Jones Lange Lasalle Inc. – , ,
Oversee corporate communications and community relations team for Visit Orlando.
Establish and guide communications strategies in support of Visit Orlando's objectives and initiatives.
Develop external and internal communications campaigns to consistently articulate Visit Orlando's priorities, strategies and objectives.
Establish and deliver communications to educate and inform community and industry leaders about the importance of tourism and Visit Orlando's leadership position in the global travel and tourism marketplace.
Ensure Visit Orlando is positioned and regarded as the official trusted source for information, content, research and education while working with Visit Orlando's research, social media and content, marketing, meetings and conventions, publicity and web departments.
Proactively develop media partnerships that advance organization's communications goals.
Serve as local and industry media spokesperson.
Track legislative issues and other relevant tourism topics for senior leadership, oversee all crisis communication strategy, identify emerging issues, and determine potential impact on tourism industry and the Visit Orlando brand.
Vice President, Marketing Manager, 04/2008 to 01/2009 Wciu – South Bend, IN,
Managed all public relations and marketing efforts for the bank's high visibility lines of business including Commercial, Fifth Third Private Bank and Business banking in the Central Florida Affiliate.
Developed and implemented strategic media relations initiatives to build brand equity, support product launches, new bank services and community outreach efforts.
Developed and maintained relationships with local, national and trade media and served as the Affiliate spokesperson.
Responsible for development and implementation of crisis communication strategy.
Activities included organization of employee events, writing and distributing bank-wide communications and identifying and coordinating employee participation in community events.
Director of Public Relations, Florida Area, 07/2006 to 04/2008 Audacy, Inc. – , ,
Directed all public and media relations and governmental affairs for the five divisions of the Florida Area.
Managed a team of seven marketing coordinators in the five divisions and directed initiatives pertaining to governmental affairs, media and customer relations.
Oversaw all day-to-day national publicity and strategic media efforts.
Developed and implemented public relations plans to support marketing and sales initiatives and customer outreach efforts.
Served as the liaison between corporate office in Michigan and the Florida Area office with regards to political issues and corporate messaging and communications.
Company spokesperson for Florida on local and national advocacy, crisis communications and issue resolution.
Responsible for media training all high level executives.
Senior Vice President, 09/2000 to 07/2006 Publicis Groupe Sa – Danbury, CT,
Managed several of the firm's largest accounts including City of Maitland, Florida Hospital, Winter Park Health Foundation, Home Builders Association of Metro Orlando, WKMG - Local 6, Petco, The Great American Pie Festival and Pulte Homes as well as lead new business development efforts.
Managed a team of public relations account managers.
Directed all aspects of client activities from day-to-day contact and publicity planning to the implementation of strategic public relations programs.
Lead crisis communications projects, including 2004 post hurricane citizen outreach for the City of Maitland and the Orlando Sentinel's "Building Homes, Building Problems" expose for the Home Builders Association.
Reporter/Fill-in Anchor, 07/1998 to 09/2000 WOFL-TV Fox Affiliate – City, STATE,
Responsible for identifying and developing story ideas as well as gathering, writing, editing news stories and providing live reports for daily newscasts.
Developed and maintained relationships with community leaders and elected officials.
Reporter, 04/1997 to 07/1998 KDBC-TV, CBS Affiliate – City, STATE,
Responsible for gathering, writing and editing news stories as well as providing live feature reports for the station's morning newscasts.
Producer, 1997 to 04/1997 WCTV-TV CBS Affiliate – City, STATE,
Responsible for script writing, stacking newscasts, editing video and preparing anchors for newscasts.
Education
Bachelor of Science: Political Science 1996, Expected in Florida State University - Tallahassee, FL GPA:
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