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executive director trad resume example with 13+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Results-driven professional with 10+ years' success in delivering vision, strategy, and execution that translate into global brand exposure, increased student enrollment, and ROI growth. Experienced in shaping data-driven marketing strategies and designing innovative marketing campaigns to attract an engaged and active client base within competitive market climates. Proven expertise in driving digital brand presence and demand generation with emerging technologies, and utilizing data analytics. Strong people management talent with skills in leading cross-functional teams in establishing targeted and customer-centric digital experiences.

Skills
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Experience
03/2018 to Current Executive Director, Trad Operations Anderson University | , STATE,
  • Designs digital marketing strategies in alignment with organizational objectives to achieve recruitment, enrollment, and student retention goals
  • Oversees all creative and strategic elements for publications, print advertising, digital media, and photography
  • Streamlined measurable performance metrics for marketing activities and campaigns to evaluate progress against predefined goals and creates effective action plans for achieving optimal ROI
  • Administered all aspects of fiscal responsibility, including development, oversight, and adjustment of initiatives
  • Key Achievements:
  • Works with an external marketing agency to create digital marketing strategies, resulting in a 120% increase in leads and a 36% increase in applications
  • Launched a website optimization tool leading to an increase of 32% in monthly organic traffic and improved page speed by 54%
  • Identified and fostered a statewide academic partnership with sixteen technical colleges in SC generating a 58% increase in transfer student leads and a 22% increase in transfer enrollment.
04/2016 to 03/2018 Program Marketing Director The Brevet Group | City, STATE,
  • Achieved client acquisition and revenue growth goals by launching market awareness campaigns including an e-learning software demo
  • Set-up the online sales training program and assisted with curating curriculum, presentations, documentation, and resources
  • Established and executed a strategic marketing plan to grow profitable university partnerships
  • Refined ABM to align with sales to drive demand and lead gen
  • Marketing initiatives included content/asset development, events/trade shows, display advertising, SEM, email marketing, customer communications, and sales enablement
  • Key Achievements:
  • Prepared robust email campaigns based on customer interactions with the demo platform that improved sales by 35%
  • Generated top-of-funnel marketing assets such as infographics and blogs that generated 18,000 unique visitors resulting in increased revenue
  • Advised university partners on e-learning, self-paced, and instructor design techniques by implementing effective learning technology.
04/2015 to 04/2016 Dynamics Marketing Manager Microsoft | City, STATE,
  • Executed all phases of regional marketing and sales campaigns, event planning, and brand strategy to promote brand visibility
  • Expanded relationships with channel partners to co-design GTM campaigns and an innovative brand strategy
  • Developed and managed budgets for projects and marketing events within the east region, analyzed variance reports, and devised action plans to minimize budget deviations
  • Mitigated complex challenges and achieved growth goals by delivering cost-effective marketing/branding solutions in collaboration with cross-functional teams and external partners
  • Facilitated web-based and in-house seminars for small and mid-market solutions and group partners
  • Key Achievements:
  • Improved internal knowledge of marketing content leveraged by the sales team to improve customer LTV by 30%
  • Increased effectiveness of marketing campaigns by performing key business insights, managing execution plans, analyzing ongoing progress, and recommending continuous improvement initiatives
  • Established strong vendor relationships, evaluated venues, and negotiated contracts for trade shows, conferences, and C-level roundtables.
11/2008 to 02/2015 Co-Founder: Director of Sales and Marketing Ecologic International, LLC | City, STATE,
  • Created and executed both short and long-range vision and strategy for a global start-up recycling manufacturing and consumer products company
  • Aligned marketing, sales, and manufacturing teams with the business strategy to achieve optimal ROI
  • Oversaw print and digital marketing assets, PR, and website development
  • Established joint ventures with channel partners to increase market awareness which led to profitable partnerships
  • Key Achievements:
  • Grew pipeline to 3X+ levels within the first six months by formulating direct marketing and sales business development strategy, including database management, partner integration, and closed-loop feedback
  • Met/exceeded aggressive revenue objectives by charting and implementing integrated marketing plans, initiatives, and campaigns in alignment with GTM brand strategy
  • Built a high-performance ABM program based on detailed analysis of customers that resulted in a 48% increase in demand gen and a 130% increase in leads.
Education and Training
Expected in 08/2023 to to Master of Business Administration | University of Louisiana, Lafayette, GPA:
Expected in to to Bachelor of Science | Psychology Kennesaw State University, , GPA:
Accomplishments
  • Accelerated ever-highest YOY enrollment rate by 26% through designing impactful marketing and enrollment strategies while remaining updated with current trends and emerging tools, platforms, outreach, and media opportunities
  • Increased revenue by 18% ($3M) and improved student retention during the pandemic through managing organizational marketing program portfolio and improving the effectiveness of aggressive digital marketing campaigns
  • Maximized employees' productivity and improved KPI reporting by automating and optimizing enrollment operations through MarTech stacking
  • Affiliations

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Resume Overview

School Attended

  • University of Louisiana
  • Kennesaw State University

Job Titles Held:

  • Executive Director, Trad
  • Program Marketing Director
  • Dynamics Marketing Manager
  • Co-Founder: Director of Sales and Marketing

Degrees

  • Master of Business Administration
  • Bachelor of Science

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