Executive Business Unit Director Resume Example

Accountable for the P&L of an operation of $50M in revenues.

• Managed team of 40 professionals.
• Developed and directed strategy for the Allergy, Anti-infectives and Cardiovascular franchises.
• Achieved market leadership with Clarinex, Avelox and Integrilin.
• Collaborated with the integration of Bayer product portfolio achieving implementation in less than two months.
• Identified new molecules within LA region expanding business by the acquisition of an important therapy drug.
• Headed the joint-venture between Merck and Schering Plough.
• Launched Vytorin achieving the second position within the cholesterol market in one year.

Accountable for the marketing and strategic planning of the Allergy, Asthma and Dermatology franchises.

• Increased asthma sales by 50% by launching the "Optichamber Program".
• Planned and managed budgets in excess of $4.0M
• Achieved market leadership with Claritin, Claritin-D, Proventil HFA, Vanceril, Diprolene, Elocon and Celestone.
• Launched Clarinex converting 90% of Claritin Rx's in one year.
• Created the design and production of detailed pieces and marketing campaigns.
• Analyzed performance of all marketing programs to identify the best opportunities for optimization.
• Prepared detailed marketing forecasts on a monthly basis.

Responsible for implementing business and marketing strategies within the assigned territory.

• Consistently met and exceeded market shares expectations in core promoted brands.
• Identified prospective customers using targeting and segmentation tools increasing productivity and business results.
• Achieved the highest sales contributor award with Claritin Family.