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Professional Summary
Highly motivated marketing leader experienced in operations management, brand development, sales planning, marketing strategies and advertising development over a 15-year career. Proficient in growing categories, managing eCommerce products, inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded MBA professional.
Skills
Business expertise in planning, development, execution, problem solving, project management, leadership, cultural awareness, employee training, corporate sustainability, contract management, sales, and purchasing
Accounting experience including budget management, managing COGs, inventory management, operation budgets, P&L Management, and data analysis
Communications management with expertise in collaboration, team development, negotiation, conflict resolution, client communication, customer service, and partnership building
Sales and marketing strategy execution through market analysis, campaign planning & management, advertising, and performance monitoring
Digital marketing expertise in web design, blogging, keyword optimization, SEO, SEM trends, social media, and performance optimization
Skilled in brand development through research, competitive analysis, graphic design, copywriting, with an eye towards category growth
Product development expertise brainstorming, research, communicating with manufacturers, operations support, and inventory management
Software expertise in Salesforce, Pardot, Asana, HubSpot, Jira, Zendesk, Mailchimp, Constant Contact, Adobe Creative Cloud, proprietary CMS platforms, WordPress, Squarespace, Tableau, Microsoft Office, Mac systems, Spreadsheets, Database Management
Work History
05/2020 to CurrentEverSewn Brand ManagerMindbody, Inc | Scottsdale, AZ,
Collaborative leader of end-to-end marketing from concept creation and product development to in-store marketing and at-home education.
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. Work closely with Creative team to design new packaging and branding for EverSewn re-launch (Fall 2021).
Planned, implemented and tracked sales and marketing strategies to promote brand products for both B2B and B2C on new and existing channels that include sewing shops and e-commerce with Walmart, Amazon, Zulily, and HSN.
Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach and develop brand ambassadors.
Managed EverSewn customer service team. Implemented Zendesk software to better track customer issues. Created educational videos to improve customer experience and retention.
11/2019 to 05/2020Marketing Project ManagerAnheuser-Busch Inbev | Asheville, NC,
Managed HubSpot CRM, Marketing and Sales to develop and implement marketing strategies for the dairy industry using automated email marketing and landing pages targeting the B2B franchises and B2C end-user consumers with an email audience of >30K subscribers.
Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Partnered with B2B franchises to lead creation of communication strategies for each customer segment.
Regularly completed data analysis of markets, customer segments, competition, and sales channels using Tableau.
10/2014 to 06/2019Marketing ManagerFiesta Mart | Rosenberg, TX,
Managed complex projects throughout development of new websites for city governments, identifying opportunities for process improvements and fostering collaboration between team of 3 site developers and clients.
Designed and implemented new CRM and marketing system to unite team members across the US, taking it from the team from a dated, disconnected system to a SaaS model.
Managed technology related projects including implementation of Salesforce for CRM, Pardot for automated email marketing, and Jira for management of marketing campaigns targeted to city governments in need of city websites.
Responsible for educating communities on marketing best practices and regulations for city government websites.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
06/2010 to 10/2014Operations ManagerFarm Service Cooperative | City, STATE,
Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Completed accounting, and developed inventory procedures to improve inventory management.
Negotiated sales and created contracts for agricultural products and application services.
Coordinated delivery and application of contracted products.
Led warehouse improvement initiatives to advance operational efficiencies and increase revenue.
Education
Expected in 05/2020MBA | Business Administration And ManagementUniversity of Iowa, Iowa City, IAGPA:
Received Certificate in Organizational Leadership
Expected in 05/2020Graduate Certificate | Organizational LeadershipUniversity of Iowa, Iowa City, IAGPA:
Expected in 05/2018BS | Digital MarketingBellevue University, Bellevue, NEGPA:
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