I am an Marketing Specialist that creates and executes first class corporate and store events, marketing plans, and social
media content to support stores sales objectives as well as company's overall objectives. I am seeking a corporate event
planning or marketing position. Planned multiple events for new Scheels stores including a number of PR events as well as formal events.
Major projects included social media development for our 26 stores and planning multiple expos and conferences.
12/2015 to Current
Events & Public Relations LeaderSCHEELS － Rochester, MN
Collaborate with marketing leaders to understand store's markets and put together the best event and marketing plans
for each region.
Create an annual strategy of events that promote and align with stores goals and creates customer and store
Lead the development and execution of strategic events, trade shows, demos, expos, event sponsorships, community
involvement, and conferences.
Develop and execute marketing plans for events and other store promotions.
Create event content for social media, blogs, in-store signage, radio and other traditional media.
Act as my own Project Manager when creating marketing plans for events by facilitating communication between
vendors, agencies and internal teams to ensure marketing plans are following timelines, brand standards, objections,
Coordinate registration and payment procedures, promotional advertising and mailings and corporate sponsorship
Foster excellent communication between internal teams as well as with Scheels stores.
Buy media (TV, radio, print, digital).
Develop, track and maintain budgets.
Ensure cost-saving methods and spending within allotted budgets.
Conduct pre & post event evaluations to improve ROI of future events as well as improve quality and effectiveness
of marketing and communications initiatives.
12/2014 to 11/2015
Events CoordinatorSCHEELS － Rochester, MN
Order, proof and create all marketing material for events and promotions.
Provide excellent service to Scheels stores and external vendors.
Write copy for marketing communications material.
Examples include in-store signage, blog, press releases, Facebook events, radio and email blast.
Schedule speakers, vendors, and participants.
Coordinate event logistics & details, including registration and attendee tracking, presentation and materials support
and pre- and post-event evaluations.
Hire staff to work the event, including security personnel and entertainment.
Organize all event logistics and act as an onsite manager for events.
Calculate budgets and ensure they are adhered to.
Provide project status to store directors and leadership team.