Recipient of the Fayetteville Observer Forty Under Forty Award
Recipient of the Dr. Mary Walker Military Service Award
Recipient of the Commanders Award for Public Service (given by Four-Star General- US Army)
Coordinate and execute the organization's signature event (Dancing with the Fayetteville Stars) as well as all other organizational events Maintain fundraising calendar for the organization to include several fundraising efforts Create fundraising and marketing budgets Market the organization programs to include directing a promotional video Create multiple marketing tools and oversee public news articles and advertisements Serve as the primary public relations representative for the organization Supervise the front reception staff Make presentations to outside organizations on the variety of programs and services offered Maintain the phone and computer systems Create and send monthly newsletter and other promotional posters via Constant Contact. Implemented and evolved high-impact strategies to target new business opportunities and new markets.Managed both inbound and outbound marketing campaigns to generate new business.Managed the in-house advertising program consisting of print and media collateral pieces.Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.Presented on current promotions to the public at events and tradeshows.Developed contingency plans and alternative solutions for all projects.
Managed team of nine professionals. Reduced and controlled expenses by reviewing current assets and evaluating current usage and benefit to organization. Surpassed revenue goals in four consecutive quarters.Served as mentor to junior team members.Executed integrated advertising campaign across multiple media channels.Increased profits by developing, initiating, and managing all programs. Directed and developed strategies to maintain the functionality and effectiveness of all programs and services.Designed and marketed new programs and services based on the needs of military members and their families while maintained existing programs. Worked closely with the Board of Management, developed, executed and maintained the Organization's mission, vision, strategic plans, and goals. Managed a $500k budget and all financial reporting. Reduced debt by 70%. Led the Organizations fundraising and marketing efforts which included, but not limited; a Mud Run, Golf Tournament, and a dinner theater. Supervised all administrative, fiscal, public relations and human resource activities of the organization, as well as, volunteers for events. Aligned staff with the appropriate roles and responsibilities necessary to accomplish the Organization's mission and achieve established goals and objectives. Served as the primary spokesperson and liaison to other organizations and the community at large.
Recruited and met with prospective student-athletes to discuss their experience and goals. Created and ran up-to-date and relevant drills. Spearheaded all team fundraising projects to raise money for new uniforms and equipment.Monitored the academic performance of student-athletes in addition to their athletic progress. Coordinated scheduling and field and facility use with the activities office. Helped develop each participant's physical and psychological fitness. Communicated effectively with parents and Boosters, including organizing and leading meetings. Adhered strictly to rules and regulations of the activities department and the district. Organized a season timetable and scouted other teams for tactical aims. Drafted and distributed a packet for student athletes outlining rules and expectations.Maintained accurate statistics, records and results of each season. Fostered a culture of good sportsmanship, cooperation and responsibility.Compiled and submitted team records, awards and paperwork for lost or missing uniforms and equipment. Motivated and encouraged student athletes to do their best during practices and games.
Routinely met with students' parents regarding in-class issues and learning interruptions to discuss solutions. Taught within in the Career & Technical Education department teaching Microsoft Suite programs. Assisted students with learning disabilities, as well as, students in the occupational career status program. Head coach of the school swim team; men's tennis team and Assistant JV softball coach. Served and chaired several committees; Prom, Junior Ring Ceremony, Graduation, fundraisers, Activity bus driver (licensed CDL -bus license). Performed student background reviews to develop tailored lessons based on student needs.Developed, administered and corrected tests and quizzes in a timely manner. Coordinated after school tutoring hours with other teachers to help students in need of extra attention.Received high remarks for the creativity of classroom lesson plans and instructional techniques from students, parents and faculty.Created and enforced child-based hands-on curriculum to promote student interest and receptive learning.
Managed all media, press and public relations issues. Managed and maintained The Fayetteville Observer's mascot, Scoop. Scheduled appearances, maintained costume condition and ensured personnel were available to serve as the mascot at specified events and appearances Cultivated positive relationships with the community through public relations campaigns. Established long-range objectives and developed innovative strategies to help achieve them.Worked with management to identify trends and developments that might influence PR decisions and strategies. Served as the primary Ambassador to the Community. Managed events that included pre-planning, on-site coordination and post event evaluation. Prepared profit and loss statements. Scheduled and oversaw the creation of donated and trade advertisements. Attended events and maintained key community roles. Built external relationships with vendors, community organizations and potential sponsors. Fostered internal partnerships interdepartmentally to promote and participate in community events. Developed business relationships, sponsorships and partnerships. Managed Weekender “Bug” (vehicle). Scheduled appearance, maintenance and record usage. Ensured the Weekender Bug was present at all designated events with authorized drivers.
Identified customer needs through market research and analysis. Defined project and company vision, strategies and tactics. Researched, negotiated, implemented and tracked advertising and public relations activities. Evaluated and managed new strategic business opportunities. Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.Organized public appearances, lectures, contests and exhibits to increase product awareness. Designed web and other content, including monthly newsletters and promotional calendars. Established long-range objectives and developed innovative strategies to help achieve them. Managed all media, press and public relations issues.
Served as the liaison with the Hospital Beneficiary Community for education on relevant aspects of the transition project. Trained clinics on new operating procedures within their clinic of duty to include equipment training. Reviewed and evaluated the 121st General Hospital transition plan to develop and execute the hospital renovation project to include staff training documents and one-on-one training. Served as the central point of contact for updating transition planning documents. Assisted in documentation and maintenance of education and training for each unit Created and maintained relocation assistance documents pertaining and training for each moving unit. Provided briefings, tours, information papers, media releases and other actions dealing with the project for staff and community Coordinated VIP tours of the hospital and renewal project. Defined project and company vision, strategies and tactics. Researched, negotiated, implemented and tracked advertising and public relations activities. Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.
Administrative, advertisements, budgets, central point of contact, charts, Constant Contact, databases, directing, documentation, Educator, staff training, financial reporting, fundraising, human resource, Leadership, Management, marketing, meetings, mentor, Access, Microsoft Excel, PowerPoint, Publisher, Word, newsletter, organizational, personnel, presentations, press releases, profit and loss statements, promotional material, proofing, public relations, public speaking, renovation, safety, spreadsheets, strategic plans
Companies Worked For:
Job Titles Held: