Event Sales and Marketing Director Resume Example

• Orchestrated and implemented re-branding of private event spaces to improve sales and maximize effectiveness.
• Oversaw company event managers
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Increased website traffic by average of 20% each month using cutting-edge inbound marketing techniques.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Deployed well-coordinated campaigns, events and public relations strategies to facilitate increased sales.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Responded to initial inquiries, coordinating facility tours and food sampling.
• Discussed client's event needs to develop recommendations for room options and possible menus.
• Drove operational improvements which resulted in savings and improved profit margins.
• Redesigned website of each location and parent company.
• Exceeded both quarterly and annual sales goals.
• Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
• Increased website traffic and conversions through email and social media marketing.
• Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
• Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.

• Receive and handle all member and nonmember inquiries and requests for private events varying in size from 100 - 2,500 guests.
• Manage all event planning – contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.
• Supervise production of events – work with event sponsors and internal/external teams on all aspects of planning the event.
• Develop event floor plans and seating charts for all event within the club.
• Cultivate long term relationships with potential venues and vendors through effective, approachable and personal service.
• Offers creative solutions and direction to both members and nonmembers potential upcoming events.
• Eliminated prior organizational barriers that has allowed better opportunities for communication with the club's community.
• Develop and lead promotional strategy for the membership committee and board of governors including themed membership events and internal member events.
• Develop and Maintain re-launch of website to market to general public for potential membership and future business and social functions.
• Preserved brand integrity by monitoring the consistency and quality of marketing content via print and internet.
• Exceeded both quarterly and annual sales goals.

Maintaining a working relationship with vendors and venues.
Understanding the complex needs of different events, and diverse clients.
Planning event aspects, such as venue, seating, dining, and guest list.
Ability to delegate event planning tasks to other staff members where necessary.
Strong knowledge of venues and vendor offerings while taking clients on tours of venue possibilities.
Coordinating event entertainment, including music, performers, and guest speakers.
Attentive to the value of staying under budget while planning event specifications.
Issuing invoices and collecting payments in a timely manner, and creating comprehensive and readable financial reports.
Managing and overseeing events on the day of, including problem-solving, welcoming guests, directing event set-up, communicating with staff, and organizing vendors, and managing take-down.
Communicating with marketing team to create effective advertisements for each event.
Anticipating and planning for possible different scenarios.
Creating sales opportunities for future events during client liaisons and during events.
Strong communication skills, and the ability to present event ideas and plans to client and vendors.

• Responsible for booking private events in seven private event locations, with overall revenue of $3.5 Million in 2012, $3 Million in 2012, $2.5 Million in 2011. 
• Developed and managed annual budgets for food and beverage, AV, and other incremental revenues with our General Manager and Chief Operating Officer. 
• Managed all private functions and Charlie Palmer Branded Events – The contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.
• Supervised production of events – Worked with event sponsors and internal/external teams on all aspects of planning the event.
• Developed the floor plans, seating charts and its budget and produced the event materials and accessories.
•  Recruited, supervised, trained and motivated multiple levels of managers of a top performing catering team
• Updated training manuals through constant reassessment of policies and procedures.
•  Proposed and implemented forms and checklists for catering sales associates to perform with efficiency and accuracy. 

• Meet weekly with management team and head chef to review upcoming events, budget reports and new ideas

• Motivated banquet teams to have good attitudes and leave a positive brand impression on the guest.

• Fielded all inquiries from direct calls, meetings, emails, and Open Table to begin event sales process.

• Developed banquet event orders (BEOS) to encompass all details, instructions, and time lines for each event to ensure all kitchen and banquet.

• Coordinated and participated in promotional activities and trade shows.

• Preserved brand integrity by monitoring the consistency and quality of marketing content.

• Oversaw Sales and Event Managers in Dallas, Texas, Minneapolis, Minnesota, Bethesda, Maryland, and Charlotte, North Carolina
• Developed "Guest Service" strategies and procedures to make each guest's experience memorable and a fan for life.

• Trained local department on the Two Touch POS system.  

• Developed databases with the in house Sales Managers by contacting potential groups for fundraisers, alumni events, corporate business, and social functions.

• Created and sent emails to a client database of 10,000.00 with a 60% opening rate.
• Attended and hosted regional Chamber of Commerce meetings and social networking to increase sales. Oversaw all social media including Facebook and My Space.
• Developed and implemented campaigns for email, online advertising, search engines and direct mail.
• Coordinated art and graphics creation for effective merchandising.
• Coordinated and participated in promotional activities and trade shows.