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Event Marketing Director Resume Example

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EVENT MARKETING DIRECTOR
Professional Summary

Performance-driven Event Marketing Director skilled in creating marketing plans and leading successful events, live and virtual. Well-versed in management, event managing, planning, customer service and brand management.

Computer Skills
  • Proficient in Excel, Word, PowerPoint, Social Networking, Google Workspace; Gmail, Analytics, Drive Docs, Sheets, Forms, and Slides
Work History
Event Marketing Director01/2006 to Current
Company Name – City, State
  • Responsible for creating the Event Division of the Las Vegas Review-Journal. Oversaw a team of four and have created, planned, organized, and managed over 100 events that have raised over $1,000,000 throughout the years. From live to virtual expos, award shows, fashion competitions, golf tournaments, cocktail parties, book signings, retreats, cultural and food festivals, job fairs, and the ever-popular Pink Paper Day.
  • Maintain professionalism at all live and virtual events while overseeing and managing schedules for volunteers and work for hire event staff.
  • Manage the profit & loss statements along with budgets for each live and virtual event.
  • Managed timelines for each live and virtual event to ensure the project stayed on schedule and met all of the deadlines.
  • Developed trade agreements for in-kind services for each event.
  • Helped the sales team secure sponsorships and funds for events.
  • Handled customer relations for each event
  • Managed promotions and contests for the Las Vegas Review-Journal, which included the marketing plan and promotion, answer questions, and fulfilling prize commitments
  • Managed employee events: Craft Fair, Sales Award Shows, Spring Fling, Christmas Party, Blood Drive, Golf Tournament, Bake Sale, and Contests.
  • Media buying and planning for all marketing initiatives, including events, product launches, and other promotions.
  • Oversee trade sponsorship assets for events and marketing as a whole.
  • Optimized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules.
  • Studied demographic data to determine optimal targets, competitor offerings, and tactics for persuasion.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Coordinated with social media, public relations, and other teams to execute products and events for the Las Vegas Review-Journal.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts. Wrote engaging and successful marketing, advertising, and website copy.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy, and communications planning.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Increased efficiency and maximize savings by negotiating vendor contracts, resulting in cost savings for all events.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
  • Developed print, digital, radio, TV, outdoor billboards, and social media advertisements with impactful messages to stimulate engagement and reach target audiences for various products and events.
  • Analyzed data from previous and current marketing campaigns to improve future results.
  • Collaborated with internal creative department to produce and distribute marketing materials and helped orchestrate, execute and monitor the performance of campaigns to boost brand awareness and profitability. Partnered with the Marketing Director and Ad Coordinators to prepare, design, implement and measure the success of campaigns.
  • Strengthened community outreach by working with various non-profit organizations to maximize marketing initiatives.
  • Determined optimal targets, competitor offerings, and tactics by studying and analyzing demographic data.
  • Maintained a high level of understanding of industry standards and trends.
  • Directed full-cycle marketing and advertising strategies including cost estimation, managing resource allocation, and community relations building.
  • Created various media kits for all live and virtual events.
  • Managed administrative logistics of events planning, including contract signing, fee collection, event booking, and event promotions.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal, and day of event coordination.
  • Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
  • Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management, and follow-up.
  • Coordinated florists, photographers, videographers, musicians, officiants, and ceremony participants during rehearsals and pre-ceremony, ceremony, and reception events.
  • Recommended workflow and budget improvements, resulting in 25% savings per event.
  • Supervised onsite teams for each event including caterers, audio-visual technicians, and facility management team.
  • Evaluated existing plans, processes, and events planning services to identify opportunities for improvement.
  • Identified issues, analyzed information, and provided solutions to problems.
  • Maintained energy and enthusiasm in a fast-paced environment and continued to demonstrate respect, friendliness, and willingness to help wherever needed.
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics, and booth functionality needs to meet demands.
Marketing Office Manager01/2006 to 01/2009
Company Name – City, State
  • Processed payroll for 12 employees.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Built and strengthened strategic relationships with vendors.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Oversaw preparation of marketing copy, images, videos, emails and other marketing collateral.
Office Manager08/1998 to 11/2005
Company Name – City, State
  • Responsible for creating marketing plan/budget, managing marketing, and networking events for the firm.
  • Oversaw accounts payable and receivable, payroll for 13 employees, preparation of tax returns and financial statements, training new personnel, and customer relations.
  • Optimized organizational systems for payment collections, AP/AR, deposits, and recordkeeping.
  • Established and developed a highly efficient and dependable administrative team by delivering ongoing coaching and motivation and fostering career advancement.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
  • Arranged corporate and office conferences for company employees and guests.
  • Handled all incoming business and client requests for information.
  • Oversaw office inventory activities, including ordering and requisitions, stocking, and shipment receiving.
  • Communicated corporate objectives across all divisions through regular correspondence and scheduled status updates.
  • Administered yearly budget of approximately $100,000 to manage office requirements such as service contracts, postage costs, and supply replenishment.
  • Performed billing, collection, and reporting functions for office generating over $250,000 annually.
  • Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders.
  • Improved office operations by automating client correspondence, record tracking and data communications.
  • Tracked and recorded expenses and reconciled accounts to maintain accurate, current, and compliant financial records.
  • Established efficient workflow processes, monitored daily productivity, and implemented modifications to improve the overall effectiveness of personnel and activities.
  • Provided complete meeting support, including materials preparation and notes or minute taking.
  • Compared vendor prices and negotiated for optimal savings.
  • Designed marketing brochures and wrote website copy.
  • Created reports and presentations.
  • Solved problems timely and effectively, ensuring customer satisfaction.
  • Maintained office supplies inventory by checking stock and ordering new supplies as needed.
  • Prepared vendor invoices and processed incoming payments.
  • Held oversight of office inventory activities, including ordering and requisitions, stocking, and shipment receiving.
  • Coordinated special projects and managed schedules.
  • Streamlined office operations by computerizing activities, managing customer communications, scheduling payments, and tracking records and documents.
  • Recruited, hired, trained, and supervised a staff of 2 and implemented a mentoring program that offered positive employee engagement.
  • Monitored and evaluated personnel performance to complete annual reviews, recommend advancement or address productivity concerns.
  • Handled new-hire orientation and basic recruiting tasks for all new employees
  • Enhanced productivity of the receptionist and seasonal help with expert administrative support.
  • Oversaw office accounting functions such as AP/AR and payroll to keep finances accurate and current.
  • Interacted with customers professionally by phone, email, or in-person to provide information and directed to desired staff members.
Customer Service Representative01/1996 to 08/1998
Company Name – City, State
  • Answered customer telephone calls promptly to avoid on-hold wait times.
  • Offered advice and assistance to customers, paying attention to special needs or wants.
  • Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
  • Responded to customer requests for products, services and company information.
  • Provided primary customer support to internal and external customers in fast-paced environment.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Exceeded service objectives by applying proven customer service and sales best practices.
  • Maintained accurate and current customer account data with manual forms processing and digital information updates.
  • Managed customer relations and customer service through daily communication and interaction.
  • Welcomed guests to the establishment and maintained a pleasant, friendly, and professional demeanor at all times.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
  • Provided excellent customer care by responding to requests, assisting with product selection, and handling ordering functions.
Education
BA: Communications, Marketing05/2003University Of Nevada - Las Vegas- City, State
Associate Degree: General Studies05/1998Community College Of Southern Nevada- City
Affiliations
  • American Marketing Association, LV Chapter: Hospitality Chair 2010-2012
  • Las Vegas Chapter of the Latin Chamber of Commerce – Committee Member
  • International Live Events Association (ILEA)
  • Parent Teacher Association (PTA) – Secretary
  • Omnicron National Honor Society
  • Lambda Pi Eta
Awards
  • Nevada Press Association – 1st Place in Special Events (2019), 2nd and 3rd place in Special Events (2020)
  • Editor & Publisher EPPY Award – Runner Up for Best Promotional/Marketing Campaign
References
  • Joanne Downey - 702-523-2245 - Former promotions and events manager for the Las Vegas Review-Journal
  • Beth Reynolds – 602-390-8011 - NTR Solutions – events consultant for the Las Vegas Review-Journal
  • Audra Knowles – 702-205-8010 - Former colleague at Hilburn & Lein, CPA's
  • Denise Scherschel – 702-596-4587 - Friend.
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Resume Overview

School Attended

  • University Of Nevada - Las Vegas
  • Community College Of Southern Nevada

Job Titles Held:

  • Event Marketing Director
  • Marketing Office Manager
  • Office Manager
  • Customer Service Representative

Degrees

  • BA : Communications, Marketing 05/2003
    Associate Degree : General Studies 05/1998

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