Demonstrated achiever with exceptional knowledge in digital marketing with an emphasis in CRM. Detail-oriented, self-starting team player with years of digital marketing expertise in the Consumer Packaged Goods industry. Skilled in data integration with Google, Facebook, and media planning vendors that aim to capture consumer data from different sources and leverage consumer data to drive marketing mix efficiency and effectiveness.
Email Marketing Manager January 2014 to CurrentThe Clorox Company
Took email management to a new level by bringing it in house, learning the ESP tool and no longer relying on our database management team to deploy our emails.
Managed email communications for 15 brands including Burt's Bees, Clorox, Glad, Hidden Valley Ranch, Brita and Fresh Step.
Lead contact for setup, testing, deployment, QA and reporting for all email communications.
Developed strategies for email acquisition and list segmentation (i.e. Google AdWords).
Worked with design and development teams to build effective email campaigns that target relevant audiences from our database.
Ensure high standard of email best practices including targeted lists, contact strategies, delivery schedules, A/B testing, analytics and deliverability.
Proficient use of Responsys and Silverpop ESP tools, Optimizely, Google Analytics, Microsoft Office Suite
Business Manager January 2011 to January 2013Cosmetics, Nordstrom
Coordinate and manage successful events to generate new leads and increase sales.
Managed and provided guidance to two full time employees.
Ensure businesses and employees meet and exceed monthly sales goals.
Involved in new product promotions, increasing seasonal sales and driving new business to convert to brand loyalists Regional Makeup Artist, Trish McEvoy
Managed and executed successful revenue driving events across Northern California.
Responsible for managing client relationships to drive retention and customer loyalty. Established reports to track in store sales and develop further customer contacts. 2007 - 2011 2006 - 2007
B.A. : Business AdministrationCalifornia State University － Hayward, CA, USB.A. Degree in Business Administration California State University, East Bay, Hayward, CA Concentration in Marketing and Corporate Management 2010
Exceed, Increase, Increase Sales, Leads, Marketing Promotions, Monthly Sales, New Leads, Product Promotions, Sales, Sales And, Sales Goals, Store Sales, Marketing, Best Practices, Database, Database Management, Deployment, Microsoft Office, Ms Office, Qa, Responsys, Segmentation, Testing, Associate, Coaching, Content Management, Crm, Customer Relationship Management, Data Integration, Detail-oriented, Digital Campaign, Digital Marketing, Ecommerce, Integration, Integrator, Marketing Mix, Media Planning, Project Manager, Team Player