Channel Marketing Specialist excelling in online marketing. Superb communicator with talent in email and social media marketing. Experienced with Exact Target and campaign management.
Manage various marketing programs for external clients.
Create emails for weekly marketing deployments with content provided from internal stakeholder teams.
Increased conversion rates by 10% through various contests and promotions.
Increased sales by 40% by launching numerous holiday marketing campaigns in 2013.
Attend conferences and webinars to increase industry awareness.
Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
Created sign up applications for client pages on Facebook to gather new member information and begin customer relationships.
Establish production schedules and communicated project status to stakeholders.
Execute high-impact strategies to target new business opportunities and new markets.
Responsible for the setup and deployment of E-mail marketing campaigns
Targeted email audiences based on specified segmentation criteria and comply with email standards and laws
Produced email campaigns through html code and input into CRM system
Provided campaign success to internal clients
Resolved technical issues for customer e-mail marketing campaigns though html.
Tested and previewed E-mails before sending at customers request.
Collected customer feedback and made process changes to exceed customer satisfaction goals.
Developed effective relationships with all call center departments through clear communication.
Reviewed and explained tracking and reporting of e-mail deployments with customers
Coached customers on social media development, E-mail content and layout, deliverability, web browser environments, and MS office.
Supported customers having data connectivity issues.
Researched issues on various computer systems and databases to resolve complaints and answer inquiries.
Processed guest payments for room charges, food and beverage charges and phone charges.
Greeted and registered guests and issued room keys.
Monitored room availability using FOSSE software system.
Processed credit card transactions during the checkout process.
Balanced all rebates and other miscellaneous charges.
Fostered strong working relationships with all hotel departments.
Maintained confidentiality of proprietary information to protect company and guest assets.
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