Driven marketing executive with 14 years experience in the toy industry. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Marketing Manager effective at delivering high-quality content for digital, traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused team.
Strong time management
Marketing plan development
Special events planning
E-mail and direct mail marketing campaigns
Accomplished Manager/Natural leader
Education Marketing Manager01/2015 K'NEX Brands – Hatfield, PA
Directed and coordinated marketing activities and policies to promote products and services.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Analyzed business developments and monitored market trends.
Coordinated and participated in promotional activities and trade shows.
Collaborated with developers, advertisers and production managers to market products and services.
Coordinated art and graphics creation for effective merchandising.
Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
President/Owner06/1996 to 08/2001 Professional Secretarial Services – Telford, PA
Analyzed usage patterns to understand ways in which customers used company products and services.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
Responded to and resolved all customer inquiries thoroughly and professionally.
High School Diploma: 1982Council Rock High School-