Experienced content expert and strategist with a passion for social media and emerging technology. I eat, sleep and breathe opportunities to elevate brands by creating dynamic content that inspires consumer conversation and engagement.
10+ years creating editorial/advertorial content for digital/social platforms
Expertise in executing and developing influencer marketing campaigns across fashion, beauty, lifestyle and travel
Former lead digital content strategist for well-known luxury and retail
brands (Vince, Brian Atwood Cole Haan, Starwood Hotels, etc.)
10+ years managing creative teams including editorial, social and design
Editorial - Driving pageviews and audience engagement via engaging content,
metrics and SEO data. Example: Directed the launch of UsMagazine.com,
resulting in 30 million uniques within the first 15 days
Social Media - Building conversation through innovative technology and
cutting-edge digital tactics. Example: Developed content strategy for Cole
Haan social media platforms that resulted in L2 2013 Flash of Genius Award
Retail - Translating brand storytelling into tangible benchmarks. Example: Created a digital content strategy for VS 2015 semi-annual sale resulting in a 66% increase in sales over LY
Editorial Director, Marketing & StrategyJun 2016 to Current Viacom － New York City, NY
Marketing lead across creative team in
the development and execution of B2B platform, including content, social media, email marketing, video and branded podcast.
Oversee monthly content calendar and
social media strategy to support of various network
marketing initiatives including MTV Music Awards, Paramount Pictures releases, network show premieres, etc.
and storyboard site and social media video content, podcast episode themes and email content design and
Creative Director, Content & CopyApr 2014 to Apr 2016 Victoria's Secret － New York, NY
Directed print, digital, social and email content teams in the creation and execution
of seasonal campaigns, catalogs, site windows, weekly email and social platforms.
Partnered with concept team to develop overarching seasonal and editorial
campaigns across book, site, email and social.
Collaborated with marketing on the development of digital strategies for VS holiday,
semi-annual sales and brand promotions.
Vice President, Content StrategyJun 2012 to Jun 2014 Digital Brand Architects － New York, NY
Acted as creative agency lead on content activations and social media positioning
for clients including Estee Lauder, Starwood Resorts, Aloft Hotels, Cole Haan, Nine
West, Tory Burch, Madison Square Garden, etc.
Developed and presented strategic programs for brand social media campaigns,
influencer marketing programs, in-store digital activations and special events.
Worked with agency partners to ideate and execute creative proposals for new
business, manage social influencer activations, develop social listening results and
guidelines, and led social media instructional labs
to clients, staff, social media influencers and celebrities.
Editorial Content Director (Contract)Aug 2011 to May 2012 StyleCaster － New York, NYManaged editorial, social and video/photo production teams for two websites,
including creating both in-house and advertorial/influencer content in partnership
with major brands/retailers including CoverGirl, Bloomingdale's, Revolve, etc.
Content StrategistFeb 2009 to Aug 2011 Freelance － New York, NY
Provided oversight to local/national beauty, fashion and wedding brands by
building out editorial strategy and writing teams, executing video production,
developing marketing copy and collaborating on digital marketing and
Site DirectorFeb 2008 to Feb 2009 The Knot/XOXO Group － New York, NY
Led the online editorial team of WeddingChannel.com in management and
execution of website, emails, and launch of SEO-driven blog network.
Oversight included official launch of The Knot brand on social media while
providing direction on messaging and editorial content.
Executive EditorSep 2006 to Feb 2008 Wenner Media/Us Magazine － New York, NY
Managed digital creative team in the execution and launch of
UsMagazine.com, including leading weekly and monthly planning of
site content and weekly inbook copy, branded site takeovers and seasonal
holiday packages with select retail and beauty partners.
Bachelor of Arts, EnglishUniversity of Michigan － Flint, MI
Editorial, social media, publishing, influencer marketing, content strategy, copy writing, creative writing, team management, brand partnerships and business development