Enthusiastic, results-oriented economic development professional well-versed in all aspects of business retention and expansion. Excellent writer with experience working on award-winning marketing campaigns. Ability to blend data and stories in support of business development initiatives.
Skills
Outgoing and collaborative
Organized, with excellent follow-through
Superb communicator
Marketing and business development expert
Current on government and business trends
Strategic + tactical
Knowledgeable about business financing
Knowledgeable about land use, planning, and commercial real estate
Economic Development Specialist, 07/2014 - Current City Of Oshkosh – Oshkosh, WI, Plan, implement, and analyze business retention and expansion programs to help Petaluma businesses start,
connect, and grow. Coordinate meetings, special initiatives, and industry
groups to identify challenges to and opportunities for local economic growth.
Serve as key customer service contact to help new and expanding businesses find
commercial real estate and navigate City permit requirements. Connect business
owners and entrepreneurs with business services, programs, and resources
provided by the City and other agencies such as Sonoma County Economic Development Board. Represent the City at
events sponsored by local business groups. Track and report on interactions with
current and prospective businesses. Develop marketing materials and information
sheets for Division website, social media, and quarterly newsletter, overseeing
work of vendors as needed. Prepare monthly and annual reports. Manage financial
and reporting requirements for the Visitor Services Program contract.
Owner/Principal, 2011 - 07/2014 Crawford & Company – Birmingham, AL, Independent marketing strategist and freelance writer hired by local businesses and publications to provide marketing and writing services. Met with clients to identify needs and scope out projects. Developed strategic plans for marketing via mail, e-mail, and advertisements. Coordinated sales seminars and other events. Wrote case studies, product brochures, and customer newsletters for businesses. Wrote feature articles for local business and lifestyle publications. Topics included senior wellness, local art exhibits, artisanal beverages, natural products, and technology.
Membership Services Coordinator, 05/2006 - 2011 Domont Properties – City, STATE, Served as a key customer service representative for upscale fitness clubs. Developed and implemented lead generation programs for corporate membership program. Gave tours and completed sales and administrative activities related to new memberships. Responded to member requests for help solving problems in areas such as billing. Collaborated with other departments to sell services to new and existing members.
Education and Training
Bachelor of Arts: English, Expected in 1992 - University of California - Berkeley, California GPA: Graduated summa cum laude and Phi Beta Kappa.
Master of Arts: Applied Linguistics, Expected in 1995 - Teachers College, Columbia University - New York, New York GPA:
: , Expected in - UC Berkeley Extension - Berkeley, California GPA: Coursework in Principles of Marketing; Market Research; Editing; and Public Relations.
Volunteer Experience
Heart Health work group coordinator, Community Health Initiative of the Petaluma Area (CHIPA), 2016-present
President, Petaluma Junior High School Parent-Teacher-Student Association, 2015-2017.
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