Relationship Builder focused on creating value for customers and product longevity for retail manufacturers. Reinforces client brands through effective advertising while staying aware of potential growth opportunities.
Superior verbal and written communication skills
Strategy and Execution
Cross Function Collaboration
Team Player Organized
Ashley Furniture IndustrieseCommerce Merchandising Manager | Tampa, FL | April 2016 - Current
Optimize product assortment for all Ashley Furniture products as well as the growth of third party assortment.
Collaborate with buyers to bring on new 3rd party product to the website by helping negotiate costs, shipping terms, return policies etc.
Expanding the overall Ashley Furniture Digital business by optimizing marketplace strategy and expanding the brand experience in all funnels the consumer shops.
Leading rich content development on the website to ensure traffic growth and conversion.
Implementing a compelling merchandising, product placement and navigation strategy.
Co-develop promotional timelines and events to help meet sales goals and drive conversion.
Determine appropriate competitive strategies to drive product conversion and reduce return rates.Owner of specialty store content rich product stories.
Managing AX system to transition new items onto the website.
Co-owning the process that involves up-sells and cross-sells for customers.
Spearheading the catalog initiative online as well as working with creative director to ensure the best OMNI experience.
Ashley Furniture IndustriesDigital Planning Manager | Tampa, FL | September 2015 - April 2016
Delivered successful collaboration with all divisions and teams within the company.
Leader of weekly asset meetings with multiple divisions of company.
Spearheaded asset production and copy processes for promotional events.
Developed linking strategy and merchandising strategy to ensure a high conversion rate.
Collaborated with buyers and merchandisers to confirm stock and ATP of products.
Managed event asset proof circulation between creative division and merchandising teams.
Onsite CMS (Sitecore)Q&Ato ensure the correct promotional assets and links were ready.
Specialty Store Creation and ideation to ensure more content rich product stories.
Ensured alignment with brand marketing by working cross functionally with the brick and mortar team.
Manager of company wide outlook promotional calendar.
Designed and edited blog posts to give site more content rich articles and content
Hearst Digital MediaAdvertising Sales Coordinator | Chicago, IL | July 2014 - September 2015
team members using DSM with account management, strategy and planning.
Gathered and extracted information and campaign evaluations
using Sales Force Technology.
implemented creative strategies and marketing decks for the different advertising
campaigns, resulting in a high revenue sale.
planned sales revenue for quarterly sales compared to quarterly quotas.
Lead planner and
supervisor of annual event; Fashion-a-Bowl with over 100 client attendees.
Author and designer
of client entertaining event invites and venues demonstrating client facing
contact and consulting.
Organize, prepare, and assist on prep docs,
media plans, and campaign management.
Bachelor of ArtsBusiness Management and Communication Hope CollegeHolland, MI | 2014