Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary
Relationship Builder focused on creating value for customers and product longevity for retail manufacturers. Reinforces client brands through effective advertising while staying aware of potential growth opportunities.
  • Brand Development
  • Superior verbal and written communication skills
  • Strategy and Execution
  • Cross Function Collaboration 
  • Relationship Builder
  • Innovative Thinker
  • Team Player Organized
  • Web content
Work History
eCommerce Merchandising Manager, 03/2016 - Current
Shutterfly, Inc. Hammond, LA,
  • Optimize product assortment for all Ashley Furniture products as well as the growth of third party assortment. 
  • Collaborate with buyers to bring on new 3rd party product to the website by helping negotiate costs, shipping terms, return policies etc. 
  • Expanding the overall Ashley Furniture Digital business by optimizing marketplace strategy and expanding the brand experience in all funnels the consumer shops. 
  • Leading rich content development on the website to ensure traffic growth and conversion. 
  • Implementing a compelling merchandising, product placement and navigation strategy.
  • Co-develop promotional timelines and events to help meet sales goals and drive conversion.
  • Determine appropriate competitive strategies to drive product conversion and reduce return rates.Owner of specialty store content rich product stories. 
  • Managing AX system to transition new items onto the website.
  • Co-owning the process that involves up-sells and cross-sells for customers.
  • Spearheading the catalog initiative online as well as working with creative director to ensure the best OMNI experience.

Digital Planning Manager , 08/2015 - 03/2016
Cable One, Inc. Prescott, AZ,
  • Delivered successful collaboration with all divisions and teams within the company.
  • Leader of weekly asset meetings with multiple divisions of company.
  • Spearheaded asset production and copy processes for promotional events.
  • Developed linking strategy and merchandising strategy to ensure a high conversion rate.
  • Collaborated with buyers and merchandisers to confirm stock and ATP of products.
  • Managed event asset proof circulation between creative division and merchandising teams.
  • Onsite CMS (Sitecore)Q&Ato ensure the correct promotional assets and links were ready.
  • Specialty Store Creation and ideation to ensure more content rich product stories.
  • Ensured alignment with brand marketing by working cross functionally with the brick and mortar team.
  • Manager of company wide outlook promotional calendar.
  • Designed and edited blog posts to give site more content rich articles and content

Advertising Sales Coordinator , 06/2014 - 08/2015
Hearst Digital Media City, STATE,
  • Assisted sales team members using DSM with account management, strategy and planning.
  • Gathered and extracted information and campaign evaluations using Sales Force Technology.
  • Developed and implemented creative strategies and marketing decks for the different advertising campaigns, resulting in a high revenue sale.
  • Foretasted and planned sales revenue for quarterly sales compared to quarterly quotas.
  • Lead planner and supervisor of annual event; Fashion-a-Bowl with over 100 client attendees.
  • Author and designer of client entertaining event invites and venues demonstrating client facing contact and consulting.   
  • Organize, prepare, and assist on prep docs, media plans, and campaign management.

Bachelor of Arts: Business Management and Communication , Expected in 2014
Hope College - Holland, MI

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  • eCommerce Merchandising Manager
  • Digital Planning Manager
  • Advertising Sales Coordinator


  • Bachelor of Arts

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