- Montgomery Street, San Francisco, CA 94105
- H: (555) 432-1000
- C:
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Relationship Builder focused on creating value for customers and product longevity for retail manufacturers. Reinforces client brands through effective advertising while staying aware of potential growth opportunities.
- Brand Development
- Superior verbal and written communication skills
- Strategy and Execution
- Cross Function Collaboration
| - Relationship Builder
- Innovative Thinker
- Team Player Organized
- Web content
|
eCommerce Merchandising Manager, 03/2016 - Current
Shutterfly, Inc. – Hammond, LA, - Optimize product assortment for all Ashley Furniture products as well as the growth of third party assortment.
- Collaborate with buyers to bring on new 3rd party product to the website by helping negotiate costs, shipping terms, return policies etc.
- Expanding the overall Ashley Furniture Digital business by optimizing marketplace strategy and expanding the brand experience in all funnels the consumer shops.
- Leading rich content development on the website to ensure traffic growth and conversion.
- Implementing a compelling merchandising, product placement and navigation strategy.
- Co-develop promotional timelines and events to help meet sales goals and drive conversion.
- Determine appropriate competitive strategies to drive product conversion and reduce return rates.Owner of specialty store content rich product stories.
- Managing AX system to transition new items onto the website.
- Co-owning the process that involves up-sells and cross-sells for customers.
- Spearheading the catalog initiative online as well as working with creative director to ensure the best OMNI experience.
Digital Planning Manager , 08/2015 - 03/2016
Cable One, Inc. – Prescott, AZ, - Delivered successful collaboration with all divisions and teams within the company.
- Leader of weekly asset meetings with multiple divisions of company.
- Spearheaded asset production and copy processes for promotional events.
- Developed linking strategy and merchandising strategy to ensure a high conversion rate.
- Collaborated with buyers and merchandisers to confirm stock and ATP of products.
- Managed event asset proof circulation between creative division and merchandising teams.
- Onsite CMS (Sitecore)Q&Ato ensure the correct promotional assets and links were ready.
- Specialty Store Creation and ideation to ensure more content rich product stories.
- Ensured alignment with brand marketing by working cross functionally with the brick and mortar team.
- Manager of company wide outlook promotional calendar.
- Designed and edited blog posts to give site more content rich articles and content
Advertising Sales Coordinator , 06/2014 - 08/2015
Hearst Digital Media – City, STATE, - Assisted sales
team members using DSM with account management, strategy and planning.
- Gathered and extracted information and campaign evaluations
using Sales Force Technology.
- Developed and
implemented creative strategies and marketing decks for the different advertising
campaigns, resulting in a high revenue sale.
- Foretasted and
planned sales revenue for quarterly sales compared to quarterly quotas.
- Lead planner and
supervisor of annual event; Fashion-a-Bowl with over 100 client attendees.
- Author and designer
of client entertaining event invites and venues demonstrating client facing
contact and consulting.
- Organize, prepare, and assist on prep docs,
media plans, and campaign management.
Bachelor of Arts: Business Management and Communication , Expected in 2014
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Hope College - Holland, MI
GPA:
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