driven eCommerce Director with history of leading eCommerce, digital marketing,
design, merchandising, technology teams to optimal brand positioning
within competitive markets. Analytical toward development of key
profit building strategies through shopping behavior data and
site performance metrics. Success tools include utilizing market data to
enhance digital marketing and hiring staff with talents in the areas the
will help advance the company's best possible customer experience.
Digital marketing strategy
Content management & planning
Recruiting, coaching & team motivation
Adobe Experience Manager
AS400 Inventory Management Tool
JIRA Content/Project Management Tool
Confluence Project Management
Radar QA Tracking
eCommerce Director10/2016 to CurrentFreebird by Steven (Steve Madden, Inc)Denver, CO
Hired to oversee the process and management for
website launch, digital marketing strategy, and the hiring a comprehensive eCommerce team.
Defined project deliverables and monitored status of tasks for website launch.
Delivered status reports to stakeholder for budgeting and planning purposes.
Collaborated with cross-functional teams to draft project schedules and plans.
Monitored costs, timescales and resources used to achieve website launch.
Monitored team progress and enforced deadlines.
profitability by developing a comprehensive email marketing strategy.
Managed internal web-based campaigns by collaborating with internal partners to ensure brand consistency and best practices.
community by developing social media experiences on Instagram and
Facebook, while generating content, brand presence, and
Recruiting and hired web developer, graphic designer, social media coordinator, and email marketing manager.
Director, Digital Experience & Engagement10/2015 to 08/2016eBags.comDenver, CO
Communicated, managed, and executed the strategy within the site resulting in an annual net volume $105.6
million, 53% comp, exceeding sales and gross margin budgets.
Implemented key marketing programs and site enhancements driving a 12% increase in conversion.
Launched over 800 new vendors and 30,000 SKUs through Direct Ship Market Place strategy.
Consistently reviews website analytics to identify site enhancements, optimizations, and conversion with fact-based improvements to the site.
Strong working knowledge of personas, user flows, sitemaps, wireframes, AB Testing, KPI development, and requirements gathering.
Guide, drive and manage a team of eCommerce four merchandising professionals.
Leads the creative review and approval process for all critical content development efforts.
Key lead on TripAdvisor partnership including shared content integration, on site merchandising and marketing.
Spoke on behalf of the organization at Shop.org Digital Experience Conference on Customer Experience.
Manager, Global Digital Experience & Engagement11/2014 to 10/2015Apple IncCupertino, CA
Define the Global Merchandising strategy with Marketing and Merchants for Apple.com across 4 platforms and 39 countries.
Act as the editor-in-chief to ensure there are fresh new stories that reflect Apple.com point-of-view with an eye on the copy and messaging including writing creative briefs for new supporting stories.
Coach, manage, motivate, and develop a worldwide team of five merchandiser.
Establish a baseline performance standard for placements and assets to make data driven trade off decisions and execute both short- and long-term optimization efforts.
Partner with Site Management and Publishing to ensure support for and execution of the digital merchandising strategy, new features and functionality with an understanding of the underlying technical infrastructure of the site capabilities and limitations.
Identify and support opportunities for AB testing, with a focus on improving conversion through analytics.
Digital Merchandising Manager05/2010 to 10/2014Williams-Sonoma IncSan Francisco, CA
Communicated, managed, and executed the Visual Merchandising strategy within the site resulting in an annual net volume $286.6 million, 8.5% comp, exceeding sales and gross margin budgets.
Implemented key marketing programs and site enhancements driving a 3.8% increase in conversion.
Coached, managed, and developed five assistant merchandisers and one merchandise coordinator for promotion readiness and career path planning.
Partnered with Internet creative and producers to develop site design to drive product sales and conversion.
Worked with inventory planning to meet product availability needs in order to maximize sell-through.
Managed product setup process to ensure complete accuracy of information and on-time launch.
Analyzed site metrics to connect web behavioral profiles to customer, sales, and merchandising then leverage learning's for recommendations to current and future changes.
Manager01/2009 to 05/2010St. John Knits BoutiqueSan Francisco, CA