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E-Commerce Coordinator Resume Example

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E-COMMERCE COORDINATOR
Education
2012
Bachelor of Science: International Trade and Marketing for Fashion Industry
Fashion Institute of Technology, State Universit -
Professional Summary
Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Skills
  • Social media engagement
  • Digital marketing
  • Social commerce
  • Market research
  • Social media expert
  • Strategic marketing
  • Web 2.0 savvy
  • E-mail and direct mail marketing campaigns
  • Product marketing specialist
  • Multivariate testing knowledge
  • Microsoft Office proficiency
  • Mac OSX platform
  • Proficient in PC platforms
  • CS application
Work History
09/2012 to Current
E-Commerce CoordinatorChic24hours – New York, NY
  • Manage and update social media platforms and improve the usability, design, content and conversion of chic24hours and RoshJewelry websites.
  • Coordinate E-Commerce initiatives including website, email campaign & banner creative, product presentation & photography and marketing & product promotions.
  • Devise strategies to raise brand awareness and drive traffic online.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Analyzed business developments and monitored market trends.
  • Coordinated art and graphics creation for effective merchandising.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
04/2012 to 08/2012
Online Marketing Analyst InternRedcats USA – New York, NY
  • Setup, planned and coordinated Email strategy, deployment schedules and testing.
  • Created weekly and monthly Ad Hoc reporting, email campaign reports with an executive summary and analysis across marketing programs.
  • Measured, reported and analyzed performance of online marketing initiatives.
  • Provided recommendations for campaign improvement execution and ongoing program optimization.
  • Provided project management support, including liaising with internal teams, securing executive approvals and tracking timelines, Paid Search, Affiliate and SEO marketing.
  • Implemented user acceptance testing with a focus on documenting defects and executing test cases.
  • Managed testing cycles, including test plan creation, development of scripts and co-ordination of user acceptance testing.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
  • Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
08/2011 to 12/2011
Logistics/Import Export InternFendi North America, Inc – New York, NY
  • Assisted with logistics, supply chain, and inventory management using software including Data Warehouse, Retail Pro, SAP and internal logistics systems.
  • Organized and updated import log, tracking numbers, created freight forms, VPF etc for shipments, reviewed and checked accuracy freight forwarder invoices.
  • Replenish store clientele supplies, allocated and managed showroom samples, shipments, orders and returns.
  • Analyzed the performance of dept.
  • and recommended possible techniques for improvement.
  • Gathered, logged and monitored all shipping data.
  • Assigned shipments to carriers in the centralized database.
  • Prepared documents for shipment claims submissions.
04/2010 to 10/2011
E-Commerce Marketing CoordinatorOff Broadway Boutique – New York, NY
  • Implemented and managed Social Media sites.
  • Updated and maintained store's website, eBay, blogs and customers data bases.
  • Managed inventories and creatively describing in writing the merchandise in store website.
  • Photo-shoot merchandise and re-touched images using Photoshop.
  • Managed customer orders, inquiries and returns, and provided exceptional customer service support through phone and email.
  • Assisted with marketing research and developed digital marketing campaigns using email marketing programs.
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Resume Overview

Companies Worked For:

  • Chic24hours
  • Redcats USA
  • Fendi North America, Inc
  • Off Broadway Boutique

School Attended

  • Fashion Institute of Technology, State Universit

Job Titles Held:

  • E-Commerce Coordinator
  • Online Marketing Analyst Intern
  • Logistics/Import Export Intern
  • E-Commerce Marketing Coordinator

Degrees

  • Bachelor of Science : International Trade and Marketing for Fashion Industry

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