Bachelor of Science: International Trade and Marketing for Fashion Industry Fashion Institute of Technology, State Universit -
Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Social media engagement
Social media expert
Web 2.0 savvy
E-mail and direct mail marketing campaigns
Product marketing specialist
Multivariate testing knowledge
Microsoft Office proficiency
Mac OSX platform
Proficient in PC platforms
09/2012 to Current
E-Commerce CoordinatorChic24hours – New York, NY
Manage and update social media platforms and improve the usability, design, content and conversion of chic24hours and RoshJewelry websites.
Coordinate E-Commerce initiatives including website, email campaign & banner creative, product presentation & photography and marketing & product promotions.
Devise strategies to raise brand awareness and drive traffic online.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Analyzed business developments and monitored market trends.
Coordinated art and graphics creation for effective merchandising.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
04/2012 to 08/2012
Online Marketing Analyst InternRedcats USA – New York, NY
Setup, planned and coordinated Email strategy, deployment schedules and testing.
Created weekly and monthly Ad Hoc reporting, email campaign reports with an executive summary and analysis across marketing programs.
Measured, reported and analyzed performance of online marketing initiatives.
Provided recommendations for campaign improvement execution and ongoing program optimization.
Provided project management support, including liaising with internal teams, securing executive approvals and tracking timelines, Paid Search, Affiliate and SEO marketing.
Implemented user acceptance testing with a focus on documenting defects and executing test cases.
Managed testing cycles, including test plan creation, development of scripts and co-ordination of user acceptance testing.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
08/2011 to 12/2011
Logistics/Import Export InternFendi North America, Inc – New York, NY
Assisted with logistics, supply chain, and inventory management using software including Data Warehouse, Retail Pro, SAP and internal logistics systems.
Organized and updated import log, tracking numbers, created freight forms, VPF etc for shipments, reviewed and checked accuracy freight forwarder invoices.
Replenish store clientele supplies, allocated and managed showroom samples, shipments, orders and returns.
Analyzed the performance of dept.
and recommended possible techniques for improvement.
Gathered, logged and monitored all shipping data.
Assigned shipments to carriers in the centralized database.
Prepared documents for shipment claims submissions.
04/2010 to 10/2011
E-Commerce Marketing CoordinatorOff Broadway Boutique – New York, NY
Implemented and managed Social Media sites.
Updated and maintained store's website, eBay, blogs and customers data bases.
Managed inventories and creatively describing in writing the merchandise in store website.
Photo-shoot merchandise and re-touched images using Photoshop.
Managed customer orders, inquiries and returns, and provided exceptional customer service support through phone and email.
Assisted with marketing research and developed digital marketing campaigns using email marketing programs.
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Companies Worked For:
Fendi North America, Inc
Off Broadway Boutique
Fashion Institute of Technology, State Universit
Job Titles Held:
Online Marketing Analyst Intern
Logistics/Import Export Intern
E-Commerce Marketing Coordinator
Bachelor of Science : International Trade and Marketing for Fashion Industry
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