Director Product Development Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Entrepreneurial and energetic, results-driven product development executive with proven success driving new product development, brand development, and marketing strategy. Comprehensive experience in research, design, and development of consumer electronics and household products. Quality-driven and industrious leader with a firm grasp of market, customer and business requirements. Successful leader with advanced planning and conflict management skills.

  • LEAN process
  • Budget management
  • Public relations
  • Consumer trend analysis
  • Marketing and advertising
  • Market research expertise
  • Training and Development
  • Business performance analysis
  • Database administration
  • Project coordination
  • Stakeholder relations
  • Customer demographics understanding
  • Chinese
  • Fluent in Spanish
Director, Product Development, 05/2018 to Current
American Express Colorado, TX,
  • Managed development of #+ (just put an estimated #) new products every year.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Collaborated with Sales, Finance and Logistics to forecast optimal strategy based on sales and product profitability.
  • Reviewed and approved visual collateral and proofs for quality assurance.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for ______ market to maximize outreach.
  • Grew (by category or general) business sales by X% in (timeframe).
  • Liaised between ____ and ____ teams to orchestrate smooth execution of new products.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Mentored personnel on best practices and protocol to maximize productivity.
Marketing & Product Development Manager, 04/2016 to 05/2018
Lennar Issaquah, WA,
  • Oversaw all product development and marketing strategy and execution across 4 home and personal care CPG brands including: Stonecask (barware), Bentgo (food storage), Brusheez (childrens’ dental care), and Pure Enrichment (home and personal care electronics).
  • Created new brand, Brusheez in kids’ oral care category entailing brand naming, brand/product strategy, and industrial design direction.
  • Evolved and grew existing brands through more elevated and sophisticated marketing and product design.
  • With founders, successfully sold company to private equity investors and presented product development process and initiatives.
  • Innovated product development process through conducting extensive competitive, consumer, and category research to drive and fully embed into product design process while identifying and hitting target costs.
  • This led to many successful product innovations for the brands.
  • Launched multiple successful and complex new categories and materials for brands including heating pads/heating, air purification, sound therapy, kids’ oral care, glass food storage, and more.
  • Launched over 40 products in first year that sold over $7M in ROI and yielded multiple Best Sellers in their respective categories.
  • Collaborated very closely with Asia team in Hong Kong while driving Chinese factories to ensure compliance, quality control, testing, and timelines for all products.
  • Managed marketing team of 4 domestic and international contractors and reviewed all digital content, industrial design, and print/packaging collateral to ensure adherence to brand identities and guidelines.
  • Sourced and developed products during Asia trade show visits and met directly with factories to collaborate, strengthen the business relationship, and discuss project parameters, timelines, and expectations.
Marketing Specialist, 04/2012 to 03/2016
Rinnai Redmond, WA,
  • Enhanced development and drove continuous improvement of project delivery process by providing strong program leadership across various functions and globally across the organization.
  • Managed all product and channel marketing for a diverse set of sales channels and markets including mainstream domestic markets and ultra-high net worth markets of Asia and Bermuda.
  • Developed strategies and managed marketing collateral for incentive programs across brand’s channels, like Break Away, which generated over $20M ROI in one year.
  • Managed all brand-related advertisement requests, enforcing adherence to brand and logo usage in print and digital media.
  • Tracked, analyzed, and communicated campaign analytics and program performance reports.
  • Managed customer digital marketing strategies to meet client goals and objectives.
Marketing Coordinator, 01/2011 to 04/2012
Lenmar City, STATE,
  • Managed corporate events and trade shows such as conventions and international CES, with budget of 75K+.
  • Created and managed “Pink Power” product line and launch, resulting as best seller for retailer through strategic advertisements, social media and PR.
  • Managed strategy rollout calendar for international teams to optimize productivity.
  • Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts and blogs.
  • Assessed consumer needs and buying habits to identify potential markets and product demand variables.
Education and Training
Bachelors of Arts: Sociology, Expected in
University Of California - Los Angeles, CA

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School Attended
  • University Of California
Job Titles Held:
  • Director, Product Development
  • Marketing & Product Development Manager
  • Marketing Specialist
  • Marketing Coordinator
  • Bachelors of Arts

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