Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - - -

Award-winning, results driven marketing and communications executive with over twenty years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging with both internal and external partners of all levels. Creative and analytical self-starter. Seeking Senior level marketing and/or communications opportunity.

  • Demand / Lead Generation
  • Automated Marketing
  • SEO / SEM / Social Media
  • Analytics & Insights
  • Optimization & Conversion
  • Leadership and Teamwork
  • Budget Management
  • Corporate Communications
  • Project Management
  • Problem Solving
  • Marketing Programs
  • Research
  • Market Strategy
  • Planning
  • Sales Strategy
  • Pricing Strategy
04/2019 to 07/2020
Director of Strategic Marketing HairClub® A Division Of Aderans City, STATE,

Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.

Selected Contributions:

  • Utilized data and technology to redesign marketing automation leading double-digit growth in engagement.
  • Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
  • Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
  • Designed and executed marketing strategy for 180-degree business pivot during COVID-19 pandemic.
  • Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches and positioning vs. competition.
01/2008 to 12/2018
Founder and Managing Member YOUniversityTV City, STATE,

Marketing and lead generation agency for 700 colleges and universities.

Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.

Selected Contributions:.

  • Conceived and engineered best-in-class application to better connect, inform, and entertain Generation Z audiences through creative content, marketing, and social strategies.
  • Served as "Creative Brand Steward" for industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster and Princeton Review.
  • Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
  • Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
  • Conducted market research to scope out industry competition and identify advantageous trends.
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Introduced new matrix organizational plan with clear roles and responsibilities to enhance processes while ensuring quality and regulatory compliance.
02/2002 to 12/2007
Founder and Managing Member MAX World News City, STATE,

Marketing communications agency for enterprise clients with focus in healthcare and technology.

Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.

Selected Contributions:

  • Conceived first-of-its-kind video news feed for both broadcast and web.
  • Grew company to over $10-million annually through creative product marketing and growth hacking.
  • Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
  • Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
  • Selected to ring opening bell of NASDAQ stock market.
09/2000 to 02/2002
Vice-President of Branded Content Five Star Productions City, STATE,

Oversaw creation, production, and sponsorship of several branded television and internet programs.
Selected Contributions:

  • Consulted Global 500 companies in strategic marketing strategy.
  • Produced first-of-its-kind branded business television series hosted by Jack Kemp.
  • New content led to over $5-million in monthly revenue.
Expected in 05/2022
Professional Certificate Innovation & Entrepreneurship:
Stanford University Graduate School of Business - Stanford, CA
Expected in 05/2014
Graduate Degree: Public Administration, Policy & Law
Florida State University - Tallahassee, FL
Expected in 05/1992
Bachelor of Science: Sales & Marketing Management
Johnson & Wales University - Providence, RI

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School Attended

  • Stanford University Graduate School of Business
  • Florida State University
  • Johnson & Wales University

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  • Director of Strategic Marketing
  • Founder and Managing Member
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  • Professional Certificate Innovation & Entrepreneurship
  • Graduate Degree
  • Bachelor of Science

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