Award-winning, results driven marketing and communications executive with over twenty years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging with both internal and external partners of all levels. Creative and analytical self-starter. Seeking Senior level marketing and/or communications opportunity.
Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.
Marketing and lead generation agency for 700 colleges and universities.
Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.
Marketing communications agency for enterprise clients with focus in healthcare and technology.
Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.
Oversaw creation, production, and sponsorship of several branded television and internet programs.
CRM & Marketing Automation: Salesforce, Marketing Cloud, Social Studio, HubSpot, MailChimp
Creative: Photoshop, Illustrator, After Effects, Premiere, Final Cut, InDesign, InVision
Internet: WordPress, Google Analytics, Google AdWords, Facebook Ads Manager
Microsoft: Word, Excel, Power Point, Outlook, Teams, Planner
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