Successful sports and entertainment sales and marketing professional with thirteen years of sales, media buying, and marketing experience. Extensive marketing knowledge coupled with creative ideas, leadership and a solid history of sales success. Proven ability to create and develop sales potential in new market areas. Strong interpersonal and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive, efficient self-starter with high energy.
theAudienceJune 2016 to CurrentDirector of Strategic Brand Partnerships New York, NY
Lead Seller in NY/East Coast - 6 total Reps in NY
Engage with potential clients pitching our services - Influencer marketing, social media marketing, social page management, social assessments, paid social media amplification
Client Agency list includes OMD, OMD Word, Heats & Sciences, Uniworld, Story Lab, Carat, Optimum Sports, Ogilvy, MEC, Maxus, Horizon, Scout Sports and Entertainment, MSL Group, Mullen, Initiative, Starcom/MediaVest, Digitas, W&K NY, RGA
Client Direct list includes Jordan Brand, Under Armour, Vineyard Vines, SyFy, Vice, Showtime, HBO, Discovery, Reebok, Pond Mobile, Performance Group, Turner Sports, Viacom, Mountain Dew, Mercedes, Chic-Fil-A, Tough Mudder, Spartan Race, Atlantic Records, Footlocker, NBCU
2million in RFP's since June.
King ContentOctober 2015 to May 2016Vice President Business Development New York, NY
Lead Business Development for King Content - a global content marketing agency, US Business Development team
Pitch services to potential clients Engage with C-level executives and top decision makers for Fortune 500 companies
Pitched to top brands such as Cisco, Citrix, T-Mobile, Under Armour, HP, Starbucks, GSK, Lenovo, Nike, Reebok, J&J, Canary, Accenture, Linkedin, L'Oreal, RocNation, and many others
Liaison with existing clients to upsell more services
Lead NY Office, and US Presence for Agency
650K in revenue.
AMG Parade Athlonsports.com/Athlon Sports MagazineJuly 2014 to October 2015Vice President/Publisher New York, NY
Managed and lead team of 15 sales people to drive sales for Athlonsports.com and Athlon Sports Magazines
Engaged and sold to select list of advertisers that include Sprint, Liberty Mutual, Schick, Pfizer, Astra Zenaca, Eli Lilly, Reebok, T-Mobile, Nike, Under Amour, Ford, RAM, Chevrolet amongst many others.
Brokered Partnership with the NBA to drive traffic to Athlonsports.com
Worked with all sales people to help develop ideas and sell to market
Developed content strategy
Worked with Advertising Operations team to forecast sales
Oversaw internal processes of weekly sales estimates, brainstorming and ideation sessions
Provided management with weekly sales updates and monthly financial progress reports
Engaged with Senior Management team on sales performances of team Coordinated efforts of team internally across marketing, digital, print, and finance groups
Main point of contact for all sports related initiatives across company
Hired and trained new sales executives
Agency relationships include but not limited to W&K (NY&Portland), OMD, Optimum Sports, PGR, GroupM, Starcom, Mediavest, Carat Boston, Carat NY, Carat Detroit, UM (NY,LA, & Detroit), Initiative (NY&LA), Optimedia (Seattle), Zenith NY, MediaKitchen, Media Storm, Mullen, Hill Holiday, Team Detroit, Razorfish, Burrell Communications, Footsteps, Commonground, Uniworld, Mediaedge, Maxus, Mindshare, GroupM, Horizon, Scout Sports & Entertainment
5 Million in revenue.
STACK MediaMay 2011 to July 2014Director of Integrated Sales and Partnerships New York, NY
STACK Magazine and all STACK properties)
Developed first telecom partnership for the company in closing a multi-platform (video, social, and mobile media) deal with Boost Mobile that covered STACK.com, STACK4W.com, STACK's Facebook and Twitter feeds - $250K Program
First auto business partnership for the company in a deal with Nissan (video, mobile, social, and display media) - $250k Program
Formed partnership with the NBA to cross promote STACK and WNBA/NBADL across digital and social platforms
Partnership with Reebok that featured a custom fitness destination called STACKFitness.com, created custom article, video, social, and mobile content as part of $750K Program
Partnership with Jordan Brand - Custom Content - train like Melo, Russell Westbrook and other Jordan Brand athletes - $500K Program
Took the Under Armour relationship to the next level and secured a partnership to create custom
Other partnerships include Wilson/DeMarini, Mitchell & Ness, Spalding, Warrior/New Balance, Full Sail, Jump USA, McDavid, Russell Athletic, Dr Cool, New Era, Puma, iHome
Engaged with clients such as AT&T, T-Mobile, Sony Pictures, Lionsgate, K-Swiss, Skechers, McDonalds, US Army, Ford, US Marines, 2kSports, Louisville Slugger, Marucci, Li-Ning,Champion/Hanes and many others to educate them on STACK Media and our capabilities
Agency relationships include but not limited to W&K (NY&Portland), OMD, Optimum Sports, PGR, GroupM, Starcom, Mediavest, Carat Boston, Carat NY, UM (NY&LA), Initiative (NY&LA), Optimedia (Seattle), Zenith NY, MediaKitchen, Media Storm, Razorfish, Uniworld, Burrell Communications, FootSteps, Commonground, Mediaedge
Produced $3.2 million in revenue.
Musinart LLCOctober 2009 to May 2011Advertising Director
Directed Digital and social media sales for all platforms
Instructed Atlantic Records team to enable web sites to be ad ready
Implemented first ever ad campaign on Atlantic Records artist network
Created and sold custom content
Signed new platforms under Musinart LLC
Managed a team of 3 sales executives
Handled major national accounts such as AT&T, Nike, Jordan, Sony, Sony Theatrical, Converse, Under Armour, MillerCoors, Boost Mobile, Verizon Fios, Ford, Colgate, US Marines, Shell, Black Magic, BP, McDonalds, Burger King, Li-Ning, Ubisoft, K-Swiss, Eidos, Rockstar/2k Games, Ubisoft, Hanes, Champion, RadioShack, Warner Bros, Lionsgate, LRG, SouthPole, Full Sail University, Skechers, EA Sports, Reebok, and Panasonic
World Wrestling Entertainment, IncDecember 2008 to October 2009Account Executive New York, NY
Handled sales for WWE Properties - Digital, Print, Live Events, Pay-Per-Views, and Talent.
Handled major national accounts such as AT&T, Lifelock, Verizon Wireless/Fios, ONDCP, Flip Video, Modell's, Boost Mobile, WGN, US Navy, Nike, and Under Armour.
Conveyed new message of WWE Properties/re-launch of the WWE Brand to potential clients.
Developed custom programs to meet clients goals across multiple platforms.
The Topps Company, IncJune 2008 to November 2008Player Licensing Manager
Headed up new division at The Topps Company, Inc - Topps Camps - baseball, football, and basketball camps/clinics with spokesman of the Topps Company.
SLAM Magazine/Slamonline.comAugust 2003 to July 2008Advertising Sales Director
Handled major national accounts such as T-Mobile, Boost Mobile, Under Armour, McDonalds, Gatorade, US Marines, Nintendo, 2K Sports, US Air Force, Toyota, Honda, Colgate, Proctor and Gamble, Nike, Reebok, Wal-Mart, McDavid, Skechers, UpperDeck, Pony, Sony Playstation, and Sony Films
Billed $1.85 million in advertising revenue in 2007
Coordinated SLAM's major involvement with Under Armour in the 2008 Cap Classic - Cap Classic is a High School basketball All-American game - this was Under Armours launch into the basketball world
Coordinated re-launch of slamonline.com and developed new video content such as The Highlight Reel
Trained new sales people
Created unique campaigns for T-Mobile, Foot Locker, Boost Mobile, Nike on Slamonline.com/xxlmag.com.
MEDIAEDGE:CIA National Television Media BuyerMarch 2002 to August 2003National Broadcast Buyer New York, NY
Responsible for Dr Pepper/Seven Up national media buys across primetime, cable, specials, sports and daytime television.
Baruch College2001BS: Business AdministrationNew York, NYBusiness Administration
Microsoft Office, File Maker Pro, Photoshop, SalesForce, Google Analytics, Quantcast, Comscore, MRM, Omniture, Keynote, Apple Products, Google Products