SEARCH

Director of Sponsorship Sales Resume Example

Resume Score: 70%

Love this resume?Build Your Own Now
DIRECTOR OF SPONSORSHIP SALES
Professional Summary
Driven business development professional who effectively builds loyalty and long-term relationships with customers while consistently exceeding sales targets.
Skills
  • Account and territory management
  • Revenue and profit maximization
  • Sales pipeline management
  • Excellent listening skills
  • New Business
  • Client Account Management
  • Customer Service
  • Generated New Accounts
Work Experience
Director of Sponsorship Sales, 08/2016 to Current
Live Nation – New York, NY
  • Create, package and sell solution-based music marketing programs for Live Nation Entertainment. Including amphitheater, club and theater venues throughout the New York market area, digital media and marketing promotions 
  • Craft sales presentations that creatively and distinctly differentiate and communicate unique assets addressing the goals of targeted prospects
  • Educate / position Live Nation assets and marketing capabilities to the sponsor/ advertiser marketplace; demonstrate the branding values of live music tie-ins to create unique marketing value with Live Nation's assets

Director of Corporate Partnerships , 08/2015 to 08/2016
Palace Sports & Entertainment – Auburn Hills, MI
  • Research, prospect and establish leads for corporate relationships followed by an introductory needs analysis/discovery meeting utilizing a consultative sales approach.
  • Prepare and present proposals to corporate decision makers.
  • Work closely with supervisor and other members of the corporate partnership sales team to achieve departmental goals.
  • Work closely with assigned corporate partnership coordinators to ensure contractual fulfillment with an emphasis towards maximizing cross-promotional opportunities.
  • Achieve sponsorship sales revenue goals as assigned by the company on a consistent basis. Secure and conduct face-to-face sales meetings and presentations. Maintain detailed CRM of all relevant sponsor communications. Negotiate and finalize corporate partnerships.




Manager - Business Development, 02/2015 to 08/2015
Penn State Sports Properties - Learfield Sports – State College, PA
  • Prospecting and closing new partnerships.
  • Generating significant revenue through a high volume of new business.
  • Maintaining sponsor relationships for university athletic programs.
  • Creating and presenting sponsorship packages designed to meet clients' objectives.
  • Collaborating with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment.
  • Developed and maintained business relationships with clients such as Toyota, Chevrolet, United States Marines, Highmark, Mercedes-Benz, Esmark, AARP, Penn Mutual and Remax.



Associate General Manager, 01/2013 to 02/2015
USF IMG Sports Marketing – Tampa, FL
  • Assist the General Manager to conceptualize and execute on sales and sponsorship programs that maximize profit margins and revenue targets
  • Help clients develop marketing plans to activate sponsorships within collegiate sports marketing audience
  • Responsible for handling more than $900,000 worth of business held by new and current partners.
  • Developed and maintained business relationships with clients such as Visit Florida, Florida Lottery, McDonald's, Chick-fil-A, Busch Gardens, Florida Blue, Miller Coors, Amalie Motor Oil, Coke, PNC Bank, and several credit unions, Sagicor Life Insurance, Tito's Vodka, Naked Turtle Rum, Qdoba Mexican Grill, Metro PCS, Chevrolet, The Tire Choice and Geico.




Corporate Partnerships Sales Manager, 01/2010 to 01/2013
Tampa Bay Times Forum, Tampa Bay Lightning/Tampa Bay Storm – Tampa, FL
  • Member of the team responsible for developing new strategic "best of brand" Corporate Partnerships as the Tampa Bay Lightning prepared to open its newly renovated arena, the Tampa Bay Times Forum.
  • Effectively created multi-media marketing platforms that utilized in-arena activation and in-market promotions that were supported by a variety of team and building assets including, but not limited to
  • Responsible for generating more than $1M in annual sales revenue from corporate sponsorships, including multi-year contracts with financial services firms, food, and beverage distributors, restaurants, etc.  
  • Responsible for selling $1.4 million multi – year deal for the official bank of the Tampa Bay Lightning and Tampa Bay Times Forum, including naming rights to their premiere access club
  • Successfully sold a multi-year field naming rights partnership for the Tampa Bay Storm to the largest independent motor oil company headquartered in Tampa, FL




Corporate Sales Account Executive, 01/2008 to 01/2010
PNC Arena, Carolina Hurricanes – Raleigh, NC
  • Generated more than $300K in annual revenues through the sale of corporate sponsorships and customized advertising solutions
  • Oversaw strategic account planning, business development, market research and associated sales forecasting on behalf of clients/sponsors from multiple sports-centric industries 
  • Responsible for design and implementation of internal custom sales programs/strategies to attract new corporate sponsorships




Senior Corporate Sales Executive, 01/2004 to 01/2008
St. Pete Times Forum, Tampa Bay Lightning/Tampa Bay Storm – Tampa, FL
  • Responsible for strategic business development, marketing program design and implementation of new business initiatives with commissionable prospects focused on sales of corporate suites and customized ticket packages.
  • Recognized by senior executives for excellence in sales initiatives resulting in completion of numerous new long-term strategic partnerships and recurring revenue generation.



Education
Bachelor of Science: Criminology, 2004
University of Tampa - Tampa, FL

Bachelor of Science: 2002
Fairfield University - Fairfield, CT
Division I Ice Hockey Team Member
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Live Nation
  • Palace Sports & Entertainment
  • Penn State Sports Properties - Learfield Sports
  • USF IMG Sports Marketing
  • Tampa Bay Times Forum, Tampa Bay Lightning/Tampa Bay Storm
  • PNC Arena, Carolina Hurricanes
  • St. Pete Times Forum, Tampa Bay Lightning/Tampa Bay Storm

School Attended

  • University of Tampa
  • Fairfield University

Job Titles Held:

  • Director of Sponsorship Sales
  • Director of Corporate Partnerships
  • Manager - Business Development
  • Associate General Manager
  • Corporate Partnerships Sales Manager
  • Corporate Sales Account Executive
  • Senior Corporate Sales Executive

Degrees

  • Bachelor of Science : Criminology , 2004
    Bachelor of Science : 2002

Similar Resumes

View All
Director-of-Sponsorship-and-Event-Marketing-resume-sample

Director of Sponsorship and Event Marketing

Farmers Insurance

Simi Valley, California