Director Of Sales Marketing Event Specialist Resume Example

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,

"It's more important to hire people with the right qualities than with specific experience." J. Willard Marriott

I don't want to be another standard applicant, if nothing else, I would like to be remembered. Afterall, isn't this one of the key components to being successful in sales? I may have gotten into hotel & hospitality later in the game than some but my years of professional experience in psychology have equipped me with tools that have been instrumental in propelling me from a Room Attendant to Director of Sales & Marketing/Event Specialist in 6 short years. If given the opportunity, I will prove myself as indispensable.

  • Social media and website marketing
  • Rapport and relationship building
  • Results-driven sales
  • Lead generation/Channel development
  • Cross-cultural sales background
  • Sales process
  • Compelling leadership skills
  • Recruiting and hiring
  • Profit and revenue-generating strategies
  • Promotional sales events
02/2020 to Current Director of Sales & Marketing/Event Specialist Omni Hotels | Champions Gate, FL,
  • Developed an after-hrs service on social media, in 6 months we accrued 121 lodging reservations & 4.16K new users (despite COVID limitations),
  • Used Google and Facebook Analytics to determine campaign performance and adjusted strategy to meet objectives.
  • Coordinated all marketing campaigns, monitoring accuracy, execution and follow up including development of graphic design, promotions, surveys and more
  • Assessed company website and implemented improvements to drive traffic and revenue.
  • Established sales goals and strategies that contributed to increased growth in sales and profitability.
  • Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
  • Worked closely with clients to coordinate details and maximize satisfaction.
  • Pursued sales deals by qualifying clients, doing site visits, building rapport, individualized proposals and preparing final contracts.
  • Created and interacted on a wedding specific social media platform including promoting, posting, guest communication and graphic design
03/2017 to 02/2020 Event and Social Catering Director/Wedding Specialist Cypress Bend Resort | City, STATE,
  • Ensured quality services and optimal operations/satisfaction by skillfully drafting BEO’s & resumes to clearly communicate details and timelines.
  • Answered customer queries in an accurate and timely manner, designed contracts, collected fees and booked venues for events.
  • Managed banquet staff, responsible for overseeing catering and group events, tasking, scheduling, hiring & disciplinary action up to termination.
  • Organized corporate luncheons, dinners, conferences and special events.
  • Attended and participated in industry events.
04/2016 to 03/2017 Catering Coordinator Cypress Bend Resort | City, STATE,
  • Directed food delivery and presentation to maintain catering operations.
  • Organized corporate luncheons, dinners, conferences and special events.
  • Assessed events planning services and related costs.
  • Designed contracts, collected fees and booked venues for events.
  • Maintained close communication with clients to mitigate service issues.
  • Managed catering services, audio-visual services and housekeepers.
  • Promoted services to drive revenue, liaising with sales team members, providing quotes and drafting proposals for client presentation.
  • Customized menus and managed food preparation for special events.
Education and Training
Expected in 05/2004 Bachelor of Science | Psychology Northwestern State University, Natchitoches, Louisiana GPA:
  • Magnum cum laude graduate
  • Dean's List Honoree each semester
  • 3.0 GPA
  • Psi Chi Nation Honors Society Member

2019-Led hotel to a record # of bookings which propelled us to #1 in wedding sales out of our entire 16 property, corporation & Increased holiday bookings by 175%

2020-Saw drastic increase in all areas, despite pandemic, including: lodging revenue +83.58%, ADR +83.16%, RevPar +76.58%, Occupancy +204.63%, Average length of stay +18.3% and more!

2021-Increased wedding/event sales by 93.33%

2021-YOY comparison shows +11.56% total rev +21.21% lodging rev, ADR +22.83, RevPar +3.20

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Resume Overview

School Attended
  • Northwestern State University
Job Titles Held:
  • Director of Sales & Marketing/Event Specialist
  • Event and Social Catering Director/Wedding Specialist
  • Catering Coordinator
  • Bachelor of Science

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