Director of Sales & Marketing Resume Example
Results-focused Area Sales Director offering 9 years of multi-property experience to include 1 year as a Regional Director of Sales. Leading talented sales personnel at multiple hotel properties. Successful at engaging with staff by discussing sales performance, maintaining accountability and acknowledging excellent performance. Driven to maintain service standards by supporting staff in handling service issues and guest communications. 28 years in the hospitality industry, beginning my career with Orlando Marriott World Center in 1989. Worked as a sales manager at Marriott Hilton Head Resort & Spa for 8 years. Solid history of success in bringing in new clients, managing revenue streams and maintaining solid account relationships.
- Responsible for bringing this Senior Continued Care Retirement Community to sales percentage needed to go to financing. Pre-sales of luxury apartments and garden homes. Bonds closed November 2019 and project is under construction of this $290 million dollar project. 176 Independent living luxury apartments and 63 garden homes. Community is 86% reserved to date. Established sales goals met consistently for 11 months to date. Responsible for all retention of depositors
- Managing Sales team of 8 to include Project Personalization Coordinator
- Identify and nurture relationships with prospective residents and referral contacts within targeted market areas to increase awareness of amenities and services
- Generate weekly marketing reports utilizing REPS lead database software quantifying contacts, tours, presentations, deposits, and sales
- Collaborate with advertising agency and Vice President of Sales and marketing regarding media, public relations and advertising
- Connected with prospects through multi-pronged approaches, including trade shows, cold calling and local-area networking
- Coordinated full sales operations within assigned region. Oklahoma, Texas & Kansas
- Hilton, IHG and Marriott 11 hotel properties total
- Responsible growing existing accounts and generating new business to ensure room revenue meet or exceeded budget so to maximize revenue
- Effectively moved share from competitors to hotels and achieved increased RevPar index goals
- Grew existing Key accounts as well as solicited new business for all properties. Phone, cold calls, prior group business, site visits, Hotellegence and telemarketing
- Negotiated RFP's for national accounts
- Conducted site visits with property sales manager for Key accounts
- Communicated with team members on scheduled weekly calls and via email
- Managed sales team of 14
- Trained new sales representatives on sales strategies and processes to reduce process gaps
- Managed and submitted weekly, monthly and quarterly reports
- Prepared and reviewed annual budgets
- Forecast annual, quarterly and monthly sales goals
- Created and implemented new business opportunities by utilizing strategic networking strategies
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Collaborated cross-functionally with corporate, regional and other teams to maintain consistent message and experience
- Created action plans and reports by tracking weekly sales
- Increased and contributed to steady Rev Par average of $131.00 for new hotel property for year
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Secured annual contract for $900,000 plus piece of business that was appropriately divided between area hotels that represented
- Led targeted training programs to educate staff on product benefits and service capabilities
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Led targeted training programs to educate staff on product benefits and service capabilities
- Prepared sales presentations for clients showing success and credibility of hotel property
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure
Performance driven professional with over 30 years of broad-based experience and effective leadership skills demonstrated by consistent management roles excelling in competitive markets and exceeding goals through dedication and motivation in business development/startup. Strategic business partnerships and with emerging companies including business administration, franchise administration, human resources, sales and marketing, public relations, and contractual agreements. Out-of-box thinker with visionary leadership strengths; resourceful team player characterized by innovative entrepreneurial spirit.
- Sales Management
- Sales Goals
- Sales proficiency
- Salesforce
- Sales processes
- SOP proficiency
- Budgeting
- Business Development
- Sales pipeline development
- Business Planning
- Sales Reporting
- Review of contracts
- New Business Development
- Solution selling
- Account management
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Resume Overview
School Attended
- University of Florida
- St. Johns Community College
- Palatka High School
Job Titles Held:
- Director of Sales & Marketing
- Regional Sales Director
- Area Director of Sales
Degrees
- Bachelor of Arts : Business Management/Hospitality Focus
Associate of Science
High School Diploma
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